Grownups Profile - Digital Marketing Agency

we are
{ quick facts – gipl }
• we are 11 years young
• we are small enough to be quick… but experienced enough to think big
• we aim to provide 360 degree communication

we are
{ the group }
Grasshoppers
Brand Communication Agency
which work towards developing
Integrated Marketing
Communication Solutions, Brand
planning, Communication
Consultancy, Campaign Planning,
Design & Execution, Corporate
Identity, Print/Production, Media
Releases across Television, Print,
Radio, Outdoor, BTL and other
offline mediums.
Grownups
The digital wing of GIPL which works
in the sphere of developing
compelling and effective
communication campaigns and
brand image on the online and
social media space. We help our
clients conceptualize and develop
their Online Promotional Strategies,
Online Media Planning and
Campaign Design & Execution. We
also help our clients align their
offline campaigns across online
mediums.
Greenthumb
The PR wing of GIPL. It provides
services which include strategic
PR planning, Media advocacy,
Editorial services, Industry
relations, Digital PR, Event PR,
Industry and Competition
mapping, Marketing
communications.

we are
{ the core team GIPL }
arjun
director-gipl - creative head
ex - rk swamy bbdo (bangalore)
hemal
digital consultant - online head
ex – thinkwhynot (mumbai)
juhi
pr and media relation specialist - pr head
ex - turnkey software projects pvt .ltd. (delhi)
megha
strategy, planning, marketing - account head
ex - euro rsgc (delhi)
chandan
design specialist, art head
moddus communication (delhi)

we are
{ the core team digital }
online specialists:
gajen - digital marketing manager
keshav – online specialist – seo & sem
deepika – smo & online writer
gaurav - online writer
gopal – website design & developer
anant – web designer
animesh – web developer

we think
{ our motto}
…to make effective marketing communication.

we nest
{ company presence }
have exclusively been in new delhi till now
coming soon… in bangalore!

we don’t
{ things that you should know about us }
we don’t believe in hierarchy.
we don’t have grey hair but grey matter.
we don’t take very long to deliver.
we don’t like complicated processes.
we don’t believe in a free lunch.

we believe
{ 3 things about going digital }
• the context has changed, ‘on digital
media your brand is not what you say, it
is now what they say’
• it is the era of experiences & not just ads
• going digital is no more a question

we know
{ our digital philosophy }
934 mn mobile users
137 mn internet users
87 mn mobile internet users
63 mn users on social media
27 mn people using smart phones
3 mn people having tablets in India
the way people consume information, the way people buy, the way they collaborate is changing
& they are changing at a rapid speed.
it’s the digital age. if you fail to adapt to the new marketing climate, you are at great risk of
going extinct sooner or later.
people will talk about you anyway, so why not join the conversation? being where your
audience is good for you and your viewers.

we do
{ our services }
{
website design and
development
- ui and ux design
- cms based dev.
- web application dev.
- open source dev.
- responsive websites {search engine optimization
- pre optimization seo analysis
- keyword research and analysis
- competitive analysis
- on page optimization
- off page optimization
{
search engine marketing
- keyword research
- competitive analysis
- search engine campaign mgmt
- search & display network ads
- web & mobile banners:
static, animated
- plp /micro site dev.
- analytics & optimization
{
social media marketing
- social media advertisement
- managing business pages
- social media content development
- social media fan engagement
- app creation and integration
- insights and analysis

we did
{ case studies}
created:
- websites
- emailers
- virals
- banners
- plp
- posts
- infographics
- social media apps

websites
- static
- cms
- ecommerce
- responsive websites
- mobile enabled websites

sri balaji action medical institute
( case study)
objective:
to design an interactive website and increase the footfall.
approach:
The website was designed from scratch. The idea was to make an “online hospital”,
therefore cutting the hassle and making anything and everything available online.
Following are some of the navigations that were embedded on the home page of the
website:
• book an appointment,
• find a specialist,
• query and feedback,
• medical tourism
The patients can view the available slots and book an appointment accordingly.

query & feedback form
book an appointment & find a specialist
navigation

a special tab was designed where patients can book an appointment. the idea
was to make the process of booking an appointment easier and simpler. once
the patient books an appointment, she immediately receives a confirmation
call.

medical tourism
navigation to make
things easier for
international patients
Patients can
collect & store all
their reports
online.
blogs &
articles

results:
increase in the website traffic by 2000 visits per month followed by 70-80
appointment booking through the website that resulted in increased revenue for the
hospital. it also increased in the queries and positive feedback for the hospital

Client: Punj Lloyd Squash
Masters
Idea: as per the target
audience defined by the
client, this event based
website was given a full
picture effect. the idea was
to give the website a very
clean design where in the
audience could find all the
necessary information with
the links upon scrolling to
the bottom of the page.
back

Client: dr. c.v.
raman university
Idea: this
website was
designed
keeping in mind
the target
audience (rural
and semi
urban),
therefore, the
interface is kept
simple. All the
information that
a parent or
student would
look for is
provided on the
homepage.
back

Client: idiscoveri
Idea: the client
wanted to
showcase their
various business
verticals on the
homepage. so,
we created
widgets for the
same while
keeping the
layout
wholesome,
informative yet
clutter free
back

client: india
shoes and
accessories show
Idea: to make the
website in sync
with client’s
offline campaign.
back

Client: India
fashion forum
Idea: the
website was
high on cms
and the design
was integrated
with the offline
campaign
back

client: cac
connect
Idea: it was
to be a
members
only
website. The
registered
members
had an
option to
login & get
all the
important
Information
plus they
also had
their own
user
dashboard.
back

emailers- viral campaign
( case study )
client: world phone
objective: to promote
“free ISD calls from
world phone” plan
approach: a surd
character was designed
and the entire story
revolved around him.
result: the campaign
generated heavy sales
for the plan.

approach: it was a series of 5-6 emailers that were used from
introducing the campaign, to refer a friend, registeration, account
activation to account renewal facilities. Each carrying the story forward
with the central character.

emailer campaign
( case study )
client: care india
campaign: help the Uttrakhand flood victims
approach: we designed emailers which were sent across to people asking them to
generously donate and help the flood victims and share the same with friends and
family. a strong call to action made it an impactful campaign.
result: massive donations from all across india

( the scope )
• online brand audit
• online brand planning and strategy
• content curation
• facebook applications
• campaign planning & execution
• online reputation management

{ case study I }
client: action hospital
campaign: heart makeover initiative (world heart day)
objective:
to establish SBAMI and its doctors as the leaders in cardiac care, increase awareness towards
healthy living and to create a buzz around the brand by engaging people
approach:
phase 1: informative content including tips, facts, exercises and recipes was shared prior to
the quiz. a mnemonic was designed for the same
phase 2: an informative, heart knowledge based quiz was conducted
phase 3: a live chat session was organized one day prior to the event
phase 4: announcement of results and audience gratification

result:
the posts engaged an average of 8373 people every day and the total number of
page likes increased by 300.
{ case study I }

(case study II)
client: aisect
campaign: aisect-nsdc rojgar mela
objective: to generate awareness about the melas and invite registrations for the same
approach: for 20 melas, 20 unique designs based on the bollywood theme. As per the
schedule, the design was posted 2 days prior to every mela.

result:
the campaign engaged 14,569 users and reached was 12,3987 users organically.
(case study II)

{ some effective creatives }
a snapshot…

twitter campaign
{ case study I }
client: Gingr
campaign: #holimoments
approach: build an interactive
community to celebrate the spirit to
holi & make it a mirthful experience.
In order for an entry to be qualified,
2 conditions were mandatory- use
of #holimoments & @_gingr
result: trended on number one in
india. 1800 tweets generated
100600 impressions in 9 hours.
204 new followers

twitter campaign
{ case study II}
client: fortis mamma mia
campaign: #mymamyteacher
approach: the brain wave was to
engage the online audience
emotionally. “mothers are the
first educators who instill faith,
values & confidence” the
audience was asked to tweet.
result: trended on number two in
delhi. 500+ tweets in less than 6
hours

{ case study }
client: dr. c v raman university
campaign: invite applications for “open & distance learning education”
objective: to attract admissions and applicants for distance learning courses and
promote cvru as a leading university in the targeted states
approach: with a budget of Rs. 4 lac., using google and facebook for promotions we
categorized our ads into four categories and ran display and text ads on google
and facebook

result: our ads received approximately 10.5 lac impressions and 11,335 clicks.
we managed to retain the top 2 ad slots in google and display network for our ads
457 total conversions (unique leads) were received during the campaign run time.
apart from the branding and promotion, we also provided valuable lead data and
market insights of what programs are being searched the most by the target audience.
{ case study }

search engine optimization
{ case study }
client: dr. c v raman university
objective: to improve branding and increase organic traffic to website.
approach: SEO Implementation: keyword analysis was done for the client and their
competitors. a list of keywords to be targeted was prepared. webpages were optimized with
right keywords and with right placement & density. content for entire website was rewritten
from scratch. The issue of duplicate pages was resolved by using proper canonical tags
throughout the website. the social signals of the website were improved by cross promoting
the brand across different social media channels.
results: a massive increase in organic search traffic (average 2000 page views per day)
Top SERP ranking for brand based keywords
Exposure to new long-tail search queries

we have
{ our clientele }
care india
Idiscoveri
action group of hospitals
university of southampton
images group
aisect group of institutions
world phone
Ipas india
punj lloyd squash masters
apollo tyres
j9 mobile - jagran group
shell lubricants

Grownups Profile - Digital Marketing Agency

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