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Growth Hacking
Leo Trieu, Founder of Code4Startup
1
Startup – What we see everyday
2
Startup – What we see everyday
3
Startup – What we see everyday
4
Damn, I want to… !!!
5
90% of Startups fail
6
Getting Customers
“Almost every failed startup has a product.
What failed startups don’t have are enough
customers.”
Traction: A Startup Guide to Getting Customers
7
Growth Hacking Cases Studies 1/4
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Growth Hacking Cases Studies 2/4
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Growth Hacking Cases Studies 3/4
10
Growth Hacking Cases Studies 4/4
11
But, what if we grow… too fast
12
But, what if we grow… too fast
13
Founder mistakes
“Many entrepreneurs who build great products simply don’t have a good
distribution strategy.”
Marc Andreessen, founder of Netscape
14
Founder mistakes
Founders spend their time building products/features based on what early users say they
want without caring about traction
=> they think that’s great!!!
You could build something people want BUT:
• … can’t figure out a useful business model (no market)
• … not enough users to reach profitability (small market)
• … reaching to them is cost prohibitive (hard to reach market)
• … a lot of other companies building it too (competitive market)
15
The 50% Rule
“Traction and product development are of
equal importance and should each get
about half of your attention.
Spend 50% of your time on PRODUCT and
50% on TRACTION ”
Traction: A Startup Guide to Getting Customers
16
Think big, start small
• Don’t try to serve everyone. Define your niche market and start with
small community.
• Don’t ever think about 10,000 users at first
• Get your first 20 USERS
• Then focus on your first 5 CUSTOMERS
17
Stage #1: Idea
• Landing Page
18
Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
19
Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
• Submit to sites like: Betalist,
LaunchingNext, Earlybird
20
Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
• Submit to sites like: Betalist,
LaunchingNext, Earlybird
• Survey
21
Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
22
Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
23
Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
24
Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
• Press cover
25
Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
• Press cover
26
Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
• Press cover
• Partnership 27
Stage #3: Getting Customers
“Do things that don’t scale.”
Paul Graham, Y Combinator
28
Stage #3: Getting Customers
• Build trust and bring value
29
Stage #3: Getting Customers
• Build trust and bring value
• Best validation - $$$
– Charge as soon as possible
30
Stage #3: Getting Customers
• Build trust and bring value
• Best validation - $$$
– Charge as soon as possible
– Crowdfunding
31
Stage #4: Growth funnel
32
Stage #4: Acquisition
• Partnership
33
Stage #4: Acquisition
• Partnership
34
Stage #4: Acquisition
• Content marketing
35
Stage #4: Acquisition
• Customer engagement (Tools: Rapportive, Sidekick)
36
Stage #4: Activation
• Make it easy to sign up
37
Stage #4: Activation
• Welcome email: “You’re in, PLUS a quick question…”
38
Stage #4: Activation
• Optimize Landing page:
– Mixpanel
39
Stage #4: Activation
• Optimize Landing page:
– Content Analytics
40
Stage #4: Activation
• Optimize Landing page:
– Heat Map
41
Stage #4: Retention
• Tool: Mixpanel
42
Stage #4: Retention
• New free/paid courses on regular basis
43
Stage #4: Retention
• Upselling or Promotion
44
Stage #4: Referral
• Make sharing easier
45
Stage #4: Referral
• People sharing their love
46
Stage #4: Referral
• Word of mouth
47
Stage #4: Revenue
• One trick that I use
48
Bonus
I could be biased but you MUST read these two books :)
49

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