Growth hacking with content, marketing automation and your drupal website
5 likes1,073 views
The document explores growth hacking strategies using content, marketing automation, and Drupal to create impactful websites. It discusses the importance of interesting content and tools like Google Analytics and marketing automation modules for enhancing user engagement and conversions. Additionally, it emphasizes the need for a well-integrated approach to maintain effective digital strategies and metrics.
Growth hacking with content, marketing automation and your drupal website
- 1. Growth Hacking With Content, Marketing Automation and Drupal By: Shellie Hutchens
- 2. Shellie Hutchens Director of Marketing @shelliehutchens [email protected] 2
- 3. Design/Theming ● Usability Testing ● Responsive Design ● Drupal Theming ● Annotated Wireframes Development ● Drupal Support ● Custom Module Development ● Large Scale Systems Integration ● Security & Performance Expertise We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need. Digital Strategy ● Content Strategy ● Content Generation ● Result Metrics ● Marketing Automation Integration 3
- 5. @Mediacurrent Thought Leadership and Industry Recognition Drupal.org Module Maintainers Digital Strategy Certifications and Expertise 5
- 7. 7
- 8. “Work Smart, Win Cheap, Make it Easy” 8
- 9. 9
- 10. Growth Hack: Feed the Content Monster 10
- 11. Interesting content is ● SMART ● SHARABLE ● SEO Friendly 11
- 12. Drupal tools that make life easier: ● Global Redirect ● Google Analytics ● Metatag ● Path Redirect ● Pathauto ● Redirect ● Search404 ● XML Sitemap ● Marketing Automation Modules ● Drupal 8! 12
- 13. #bonus hack 13
- 14. Growth Hack: Big Brother is Watching, you should be too (via Marketing Automation) 14
- 17. Why do I need a module? ● No developer required ● Control from Drupal Admin ● Code Updates ● Better Drupal integration 17
- 18. Conversion Social Email SEO Events Web Visits MA profile created Nurture Assign to Sales Users are notified Sales Follow-up (48 hours) Notasales-readylead Nurture list (-100) Sales Process Begins Salesforce: “working” 100 points 18
- 19. Hyper Targeted Conversion Paths 19
- 20. 20
- 23. #bonus hack 23
- 24. Growth Hack: The Wheel NEVER stops turning 24
- 25. How it all comes together 25
- 26. 26
- 27. 27
- 28. 28
- 29. 29
- 30. 30
- 31. 31
- 32. 32