Guidant financial Presentation

The document discusses the use of social media for small businesses. It provides warnings that social media requires resources and cannot replace quality products/services. It then outlines 8 ways for businesses to use social media to delight customers, including compelling customers to be first fans, responding to all comments, sharing stories, and inspiring customer sharing without direct selling. The document gives examples and best practices for using different social media platforms, and emphasizes listening, transparency, response and being likeable.