Guide To Build vs. Buy_ An Identity Management Solution in the Media Industry!.pdf
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The document discusses the necessity of consumer identity and access management (CIAM) solutions for media organizations to enhance user security and experience amidst increasing cyber threats. It outlines the benefits of CIAM, including single sign-on, multi-factor authentication, and session management, which collectively improve user interaction and data protection. By comparing the options of building versus buying a CIAM solution, the guide emphasizes the importance of compliance and a seamless customer experience in the media industry.
Guide To Build vs. Buy_ An Identity Management Solution in the Media Industry!.pdf
- 1. Guide To Build vs. Buy: An Identity Management Solution in the Media Industry! Introduction Technology is rapidly evolving, and the media industry faces unique security challenges. Organizations, whether ad agencies or entertainment sites, must understand the importance of providing a user-friendly and secure experience to their users when they log in, view content, or purchase a subscription. With the increasing number of security breaches and data thefts, businesses must act quickly to ensure adequate safety for their subscribers. A consumer identity and access management (CIAM) solution is undeniably necessary at this time. Should you create your own CIAM solution or purchase one? This informative guide compiles all necessary information about the build versus buy decision for media companies, as well as useful use cases. Why Do Media Businesses Need an Identity Management Solution Identity management is a technique for verifying users' identities and controlling their access to resources. It can also be referred to as authentication, authorization, or identity access management (IAM). Identity management solutions assist businesses in defining what users can do within a specific network, with a specific device, and under specific conditions.
- 2. Media organizations, like other prevalent digital businesses, require a secure, flexible, and dependable approach to improving user experience. While subscribers log in to media websites and entertainment platforms using various devices, traditional sign-ups impede user experience because they lack a seamless connection between devices and users. Furthermore, certain regulations, such as GDPR and CCPA, have influenced how publishers and media organizations use data. Media Use Cases for Consumer Identity Management Understanding the importance of CIAM in the media industry through various use cases 1. Single Sign-On (SSO) SSO is perhaps the most convincing reason for any company to implement an identity management solution for their web platform. Assume a user signs up for an OTT platform to watch his or her favorite movies or shows using their email account so they don't have to remember the login credentials. The same credentials can later be used on another service provided by the same vendor, saving the user from having to create a new account and allowing them to log in quickly. 2. Multi-Factor Authentication MFA is a security mechanism that can be implemented with the help of a consumer identity and access management platform. It ensures secure authentication and prevents identity thieves from gaining unauthorized access to resources. Cybercriminals are constantly looking for flaws in a network's overall security, so MFA may be the best way to reduce risk. For example, if an unknown individual attempts to log in to a website account in order to tamper with data or gain access to confidential information, MFA will intervene and prevent a security breach. 3. Session Management One of the many ways that a CIAM solution can improve the user experience is through session management. You can provide a fresh access token for signing in by logging a user out after a specific time interval if there is no activity from the user's end and refreshing tokens for users after a specific time interval.
- 3. The overall mechanism works in tandem to provide a rich user experience while maintaining security throughout the session. Conclusion The use of carefree CIAM solutions will help businesses to implement compliance standards, develop a robust data-driven culture that allows users to access the rich set of content on any device, and provide the customers with a seamless experience.