Guide to Using Social Media for Branding
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Dissolve is a stock-footage provider for media started in 2013, focusing on promoting creative authenticity in advertisements. The document discusses how brands like Taco Bell, Domino's, and Starbucks build their identities by sharing relatable narratives. It also emphasizes the importance of consistent engagement on social media, illustrating this with examples from Sony Mobile and the popularity of celebrity content.
Guide to Using Social Media for Branding
- 3. Dissolve is a stock-footage provider for television and advertisement work. The site was started in 2013.
- 6. “Made entirely with stock footage from Dissolve”
- 8. This is Taco Bell
- 10. This is Domino’s Pizza
- 11. And then there is Starbucks -which is all about ‘Inspiring and nurturing the human spirit’
- 13. They all started at home, talking about stuff that they love And they help themselves by helping each other
- 15. And they’ll do the same Laineygossip is a celebrity gossip blog
- 17. Join in on the self-promotion
- 19. People like to know they are talking to actual individuals as opposed to talking to an entity
- 21. hat is Magic Mike XXL without its m The movie poster of Magic Mike XXL posted by Channing Tatum got 10K likes When the trailer was released by Magic Mike’s official Twitter handle, it only got 2K likes
- 23. Anna Kendrick is an Oscar nominated actress who starred in Up in the Air, Pitch Perfect andTwilight This is what she talks about…
- 25. If your customers are used to you, they want to see you whenever they are there. Figure out a pattern and stick to it: Sony Mobile posts at least once a day, even on the weekend
- 26. 17hrs ago Yesterday 10hrs ago The day before