Guilt focuses on a behavior being inconsistent with one's values and beliefs, while shame focuses on seeing the self as inherently bad. When feeling guilt about an action like cheating, one's self-talk criticizes the behavior but not the self, whereas shame involves believing "I'm a liar and a cheat." Guilt often motivates positive change, but shame typically leads to worse behaviors or paralysis as the person internalizes and believes the negative label. Shame also makes destructive behaviors and attacking others more likely due to a desire to feel affirmed when experiencing shame. Guilt is generally a better motivator for apologizing, making amends, and changing behaviors.