Hands On Social-ogy (AFP Congress)
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The document provides a comprehensive guide on social media, emphasizing its role in community building and personal empowerment. It discusses key platforms like Facebook, Twitter, and LinkedIn, highlighting best practices for usage and engagement to enhance outreach and effectiveness. The importance of genuine interactions and adapting content for these platforms is stressed, alongside actionable next steps for becoming proficient in social media.
Hands On Social-ogy (AFP Congress)
- 1. Hands On Social-ogyEmbrace it!www.LauriePringle.com
- 2. AgendaWhat I think we’ll coverWhat I hope we coverwww.LauriePringle.com2
- 3. What is Social Media?First and foremost… it’s social.It’s not a “static” thing. It’s community and relationship building.It’s on your laptop, phone, iPad, & anywhere else people access the internet.It is increasingly becoming integrated into every aspect of our lives.It’s also… not going away.www.LauriePringle.com3
- 4. YOU Are Social MediaEvery single one of you has the power, as an individual to reach more people than ever before!Traditional Media is increasingly less impactful and your supporter’s personal stories and good word are increasingly more powerful.What can one person with a few online friends do…?www.LauriePringle.com4
- 5. Empower changeForce an organization to do better…1 guy40 followers“Retweetedenmasse”CNN Aired itTTC worked harder to do betterwww.LauriePringle.com5
- 6. Stage a ProtestOne really fed-up guy.One Facebrook group.Hundreds of thousands of Canadians join.60 Cities.Thousands of Canadians.Ongoing events with dedicated, likeminded people.www.LauriePringle.com6
- 7. Engage CommunitiesMike & Ikes contest ALS Canada & Volunteer Kinga rallied people to vote daily more than 68,000 times.Cash prize, web presence, happy volunteer Traditional Media Exposurehttp://www.metronews.ca/toronto/work/article/592848--from-tragedy-a-new-purposehttp://www.thestar.com/article/843152--contest-winner-honours-late-momAppearance on CP24 and Rogers Cable TVand more….www.LauriePringle.com7
- 9. GREAT! Where do I start?www.LauriePringle.com9
- 10. ZOMG – Oh Noes Breathe…You don’t need to know it all.You can’t break the internet.Remember – Social Media isn’t about the media. It’s about the people.And you’re already good at people! (I hope)www.LauriePringle.com10
- 11. Dew it!There are a few platforms and tools you need to know about.They’re (mostly) easy.They’re free.And you can leverage enormous success if you give it time and approach it strategically.Lets dew it!www.LauriePringle.com11
- 12. Facebook51% of Canadians are using Facebook… (fewer of us vote)Charities (and most businesses) are HORRIBLE at FacebookWhat you must learn to do on FacebookBuild friend listsKnow the difference between groups & pagesPlace Advertisements (test and retest)http://www.socialbakers.com/facebook-statistics/canadaTalk with peoplewww.LauriePringle.com12
- 13. Dinosaurs, Dodo’s and PrivacyPrivacy is extinct! If you wouldn’t say it to grandma, don’t say it on Facebook. (or Twitter or… well just don’t say it)It doesn’t matter what your privacy settings are – someone, somewhere, knows it’s you… and you should assume that means everyone, everywhere can and/or will learn what you’ve posted.That said friends lists can help you limit what people see and don’t see.www.LauriePringle.com13
- 14. Friend-listsAllow you to segment and direct what you share on personal profile.It’s polite and enables you to be prolific in sharing, without spamming people’s newsfeed full of irrelevant posts.Not something you can use on “Pages”, but it’s good to know as we become “public” personalities and people view our profiles.Tip: The left margin is your friend.www.LauriePringle.com14
- 15. Page or Group?Groups are linked to individuals. Pages are organizational individuals.Groups can send emails that arrive in an “inbox”. Pages send “updates” which often go ignored.Pages can use applications & social ads.Groups have more control over who participates… like a private club.No conversion. Choose Wisely.www.LauriePringle.com15
- 16. TwitterThe social network people love to hate!It’s a great place to have a conversation.Not as easy to get started as Facebook.www.LauriePringle.com16
- 17. Setting Up Twitter in TenShort name that is easily identified with your brand. Make it clear who “tweets” on the account.Be location specific. Don’t say “worldwide” or “global”. Have a great bio that’s fun, informative & welcoming.Create a custom background: a nice photo works.Twitter.com sucks. Use a 3rd party app.www.LauriePringle.com17
- 18. Finding people to FollowTwitter Email link (yahoo, rogers, gmail – not Outlook )Find people & Advanced SearchLinkedIn WeFollow, Twello & ListoriousLook at who other people follow and follow them.Topic search and respond where appropriate.Most importantly… talk to people – and help them find you.www.LauriePringle.com18
- 19. TweetDeckThere are many 3rd party apps to choose from. I like TweetDeck. http://www.tweetdeck.comTweetdeck allows you to read and post on multiple platforms, segment lists and filter in real time. Tweetdeck makes Twitter TwemendousOther topics – finding followers, bit.ly, Twitpic, mobile tweeting & TweetUps.Co Tweet, Thready & Measurementwww.LauriePringle.com19
- 20. Tweet TipsWhen talking about others “tag” their account using the @ sign. (this is how people follow/find you)If the @ sign is first – it goes just to that individual. It will also be seen by anyone following BOTH accounts.Private messages are Direct Messages. You can only “DM” people following you.Use Hashtags for events & topical posts.#FollowFriday & #CharityTuesday.Don’t auto-follow. Do thank people who follow.www.LauriePringle.com20
- 21. Twit-iquetteListen, reply, retweet:You wouldn’t go in to strange place and ask everyone to give you something… don’t do it on Twitter.Read before you retweet.Add a comment (where possible), before you post a retweet.Content matters… but so does personality.Be fun. It counts.Links first, phone second (or not at all).Thank people often.www.LauriePringle.com21
- 22. Other Tools?To Tweet Live – or Co-Tweet?Most Tweets should be done live. However…There are a number of services that allow you to automate. Schedule Tweets sparingly. Use mobile apps to tweet on the run. For iPhone I like TweetAgoraFor Bb I like UberTwitterBit.lyNutshellmailwww.LauriePringle.com22
- 23. LinkedInIf you’re not on LinkedIn – you’re missing opportunities.Professional DevelopmentProspect ResearchEventsEducationAdvertising?www.LauriePringle.com23
- 24. LinkedIn TipsHave a great headlineBe thorough, but brief.Be cautious of the twitter connection.Two settings you must know about.Take advantage of groups and topic posts.Be professional. www.LauriePringle.com24
- 25. Building Your BaseBe Social: Ask & answer questions.Have conversations. Off topic is great. Be real. Be a person.Cultivate & Steward: Thank people & reciprocate.Create reasons to connect offline with your online people. (phone, advice, events, open house, tweetup, photo’s)Know your audience and plan your interactions based on their motivations and preferences.Make it a routine to look for your donors on social media sites. How many friends to they have?Earn the right to ask.www.LauriePringle.com25
- 26. Your Next StepsStart searching SM for your existing donors.Watch how they use SM.Ask questions.Start thinking about content that might be adaptable.Listen. Learn. Respond.Have Fun!Get mobile.Follow/friend great people you meet at AFP.Come to the “TweetUp”.Create friend lists & Twitter lists.Set up Tweetdeck.Set aside time to engage.www.LauriePringle.com26
- 27. Congratulations!www.LauriePringle.com27You are now a social media expert