Hanmer MS&L Credentials

Hanmer MS&L Credentials & Capabilities April 2010

MS&L Global Overview 70 year history – founded in U.S. in 1938 Rich history of communications innovation from creating Olympic sponsorships (1940s), to defense of corporate raiding (1950s), food/beverage nutrition communications (1970s), DTC healthcare communications (1990s), Digital communications (1990s-2000s), Environmental communications (2000s). Today, MS&L is one of the world’s top global communications firms 80 offices in 35 countries More than 2,500 staff Affiliate network reaching 40 additional countries Top public relations agency in the Publicis Groupe Represent Fortune 500 companies and leading organizations. Recognized industry leader – More than 250 awards in last 4 years 2007 Runner-Up – “Large PR Agency of the Year” 2006 PRWeek – “PR Innovation of the Year” in Digital 2006 & 2007 PRWeek – “Best Use of the Internet” 2008 Corporate Responsibility Officer Magazine – #1 agency in Corporate Responsibility communications 2008 PRWeek Asia Pacific – “Certificate of Excellence, Best Use of Digital” for Coca-Cola China 2008 PRWeek Asia Pacific – “Certificate of Excellence, B2B Campaign of the Year” for UL China 2008 Financial Agency of the year – Kekst & Company 2008 – JKL Veckans Super Company 2008 - MS&L Italia “Agenzia dell” 2009 – Hanmer MS&L ‘India Agency of the Year’

Who we are, What we do As advisors , MS&L offers strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. In a constantly changing media landscape,we go beyond traditional choices and beyond expectations. As advocates , we aggressively represent the interests of our clients in both time-proven and creative ways. Advising and advocacy are core, traditional services of our industry, but digital media have created an opportunity for us to be, and also create, activists for our clients and their ideas. The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences,and achieve lasting business success. Advisors. Advocates. Activists . It’s who we are, and what we do.

Our Commitment At MS&L, we achieve success by fusing insight, research, knowledge, facts and new tools with innovation and creativity to provide our clients with new solutions and products that address their most complex business problems. As advisors , we offer strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. In a constantly changing media landscape, we go beyond traditional choices and beyond expectations. As advocates , we aggressively represent the interests of our clients in both time-proven and creative ways. Advising and advocacy are core, traditional services of our industry, but digital media have created an opportunity for us to be, and also create, activists for our clients and their ideas.

Part of a leading Global Communications Network of Companies

MS&L Group. Flagship PR & Events Network MS&L Group is the flagship global brand for public relations, corporate and financial communication, events and social media within the Publicis Groupe. Specialized teams, operating Around the globe, contribute to a single MS&L Group offering that is customized to meet client needs.

The MS&L Global Network 80+ offices, 2,500+ staff

MS&L Asia Leadership Team GLENN OSAKI President of Asia, Shanghai JOSH SHAPIRO Asia Business Director & MS&L Digital Leader, Beijing YVONNE KOH Regional Account Director & Southeast Asia Head, Singapore CINDY CHAN Regional Account Director, Hong Kong SUNIL GAUTAM Managing Director, Hanmer MS&L India Mumbai KIMINORI TAKEUCHI Deputy Managing Director, MS&L Japan Tokyo HAKKYUN KIM Managing Director, MS&L Korea Seoul ERIC HESS Managing Director, MS&L Japan Tokyo ANGELA WAI HR & Operations, Hong Kong & Singapore Hong Kong JAIDEEP SHERGILL Partner & Member Leadership Team, Hanmer MS&L India Harriet Gaywood, Shanghai Office Head, Shanghai Carol Wang, Beijing Office Head, Beijing

Top Asia Clients Client since 2005 Asia regional corporate reputation program and several consumer brand programs including oral and feminine care. Client since 2005 Asia regional corporate reputation program and consumer brand programs Client since 2007 Corporate and B2B programs across China, India and Singapore Client since 2004 Corporate and consumer focused programs, including social media in Japan and China Client since 2003 Regional and local market programs spanning corporate, consumer, professional in 6 countries Client since 2003 Corporate communications and consumer brand communications in China Client since 2008 Global corporate/issues program, global client support and local China programs Client since 2008 Corporate, employee, consumer and professional programs at regional and local level Client since 2005 Corporate and consumer communications in Japan and India Client since 2004 Integrated Japan market program promoting tourism Client since 2004 Consumer brand and corporate support in Singapore and Korea Client since 2008 Corporate/B2B and trade communications in China and India The MS&L Group team across Asia has experience with more than 500 clients across all industries. We specialize at helping multinational corporations and organizations position, promote and protect their brand and businesses in Asia’s diverse and changing cultures and marketplaces.

Asia Award Highlights MS&L Japan awarded the 2009 Global PR Lion award for Travel, Tourism & Leisure category for Yubari City, Japan Hanmer MS&L India selected as 2009 India PR agency of the Year by the Holmes Report MS&L Japan awarded Certificate of Excellence for Asia Pacific Healthcare Campaign of the Year in 2009 for sanofi-aventis’ Allegra Hanmer MS&L India awarded Asia Pacific Campaign of the Year for Product Brand Development in 2009 for LifeCell India MS&L China awarded Certificate of Excellence for Asia Pacific B2B Campaign of the Year in 2008 for UL China MS&L China awarded Certificate of Excellence for Asia Pacific “Best Use of Digital Communications” in 2009 for Coca-Cola China MS&L Hong Kong awarded #1 Asia Regional Non-Profit/NGO Award for Lions Clubs International regional program by The Holmes Report Hanmer MS&L India awarded #1 Asia Regional Travel & Tourism award for promoting the India Art Summit by The Holmes Report

MS&L Asia Network 15 MS&L offices and 23 affiliate network offices

Hanmer MS&L India Network Maharashtra Punjab and Haryana Orissa Goa Madhya Pradesh Rajasthan Gujarat Chattisgarh Uttar Pradesh Bihar Jharkhand Tamil Nadu Kerala Andhra Pradesh Jammu and Kashmir Uttarakhand Jammu & Kashmir Jammu – Srinagar Punjab & Haryana Chandigarh - Jalandhar - Ludhiana Rajasthan Jaipur – Udaipur Gujarat Vadodara – Surat Maharashtra Nashik – Dhule – Nandurbar – Jalgaon – Kolhapur – Satara – Sangli – Akola – Amarawati Goa Panaji Kerala Cochin – Trivandrum Tamilnadu Coimbatore Andhra Pradesh Vijaywada - Visakhapatnam Orissa Bhubaneshwar Chhatisgarh Raipur - Bilaspur Madhya Pradesh Bhopal - Gwalior – Indore Jharkhand Ranchi Bihar Patna – Samastipur Uttar Pradesh Lucknow - Meerut - Agra – Varanasi Uttarakhand Dehradun

Hanmer MS&L Overview Established operations in 1999 9 large offices in 8 key cities 32 “reach” network of MS&L staff in additional 2 nd and 3 rd tier cities. Mumbai is the India HQ of Hanmer | MS&L. Full-service operations, including B2B, Consumer, Finance, Healthcare, Technology, Digital Extensive work positioning, launching, promoting and protecting Indian and multinational corporations and brands in India. A total staff of over 375 offering value added services in PR, Creative Services, Event Management and Digital communication.

Hanmer MS&L History Hanmer MS&L (former Hanmer & Partners) was founded in 1999, and over a period of years has established its reputation as one of the top PR firms in India which has serviced and developed many a corporate identity. Our success story is attributed to our ‘desire to win’ attitude and also to our dedication and sincerity to work ethics and a unique approach in trying to understand the goals and objectives of our clients. In May 2008, the India operations team at Hanmer & Partners opted for a strategic merger with MS & L - one of the world's leading global communications firms. We are officially now ‘Hanmer MS & L’ - a part of Publicis Groupe, which happens to be the fourth largest PR firm in the world. As a result of the merged entities 'Hanmer MS & L,' we are in an enviable position in providing our clients with a truly global outreach in the traditional media as well as the engaging and emerging digital domain. As Hanmer MS&L, we are India's largest independent multi-disciplinary communications company offering 360 degree communications solutions to a prestigious clientele comprising over 150 top Indian conglomerates and MNCs. The India Operations team is headed by Mr. Sunil Gautam and his core leadership team comprising of Mr. Jaideep Shergill

Hanmer MS&L India Expertise Communications Shared Services Corporate/ Public Affairs Pharmaceutical marketing PR Health policy Consumer health marketing PR Science writing Third-party activation Professional outreach Consumer insight and research WOM/Influencer/Buzz Customer acquisition Consumer engagement/life-stages VIBE—Surround the Target Multicultural marketing Corporate positioning & leadership equity Stakeholder communications CSR Environmental sustainability Issues & crisis management Third-party alignment Grass roots activation Internal communications Issues advertising Influencer marketing Digital strategy Media relations Media training Broadcast services Emerging media Creative services Entertainment marketing Sponsorship development & activation Event production Measurement Health Care Consumer Marketing

Services offered Communication and Creative Strategies Brand Consulting Research Account Planning Corporate Identity Programmes Mainline and below-the-line Creatives Ambient Media Creative Packaging and POP designs TVCs, Films, Radio Spots and Jingles Production Print Production Digital Website Development Social Media Strategies Social Media Conversations Online Reputation Management Mobile Platform E-Newsletters E-mailers E-brochures Digital Catalogues Multimedia Presentations. Creative & Digital Services

Our Core areas of Expertise Our team’s expertise encompasses a dynamic range of corporate services for organisations ranging from SMEs to corporate behemoths in various industry sectors: Auto, Aviation, Engineering & Infrastructure Consumer Financial Services Lifestyle & Hospitality Healthcare Media & Entertainment IT & Telecom Whether it is a product launch, brand repositioning, or a full blown crisis management scenario; we are always there to support you. As partners in progress, we leverage on our strengths to orchestrate effective communication campaign in a strategic, creative and timely manner thereby ensuring maximum mileage and goodwill for our clients.

Hanmer MS&L India Experience HANMER

Hanmer MS&L India Current Campaigns

LG Electronics - A ‘Viewty’ To A Kill SITUATION LG Electronics Mobile Communications Company (LG) ( www.lge.com ) is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG began as a late entrant in the GSM segment in India; therefore it was an uphill task to get consumers to embrace the brand which was dominated by Nokia the current market leader; besides, draw their attention from newly launched phones especially the iPhone which was making news worldwide. To position LG Viewty (KU990) mobile phone as a state-of-the-art mobile device and further highlight it as a lifestyle brand rather than just an innovative gizmo. STRATEGY Position the LG Viewty as a top-of-the-line smart phone with style, an iPhone alternative. USP was proposed - “LG Viewty – the iPhone killer”, a state-of-art multi functional mobile device which highlighted its innovative features. Create and leverage a brand ambassador that would influence target consumer audiences. Throughout the launch, the goal was to incorporate LG Mobile's brand promise of ‘Life is Good’ as an underlying aspect to the new LG Viewty brand. PROGRAM Pitched story ides to key reporters across media. Sent brochure/press kit to key technology publications and lifestyle magazines. Organised an Asia press tour to ‘Viewty’ launch in Macau for media. Bollywood celebrity Deepika Padukone was chosen as Brand Ambassador. RESULTS LG Viewty received an overwhelming response in excess of 200 stories and an equally positive feedback across all media. LG Viewty became a rage in the country and enquiries were pouring in for the LG GSM team. Prominent coverage in NDTV, Zee Business,T3 ,Hindustan Times, My Mobile, Financial Express, Economic Times from Asia launch in Macau. Sales of phones significantly exceeded forecasted target of 500,000, setting several internal records. (Specific figure confidential).

LG Electronics Media Coverage Highlights

SITUATION General Motors India is a wholly owned subsidiary of General Motors Corporation, which offers products under the Chevrolet brand in the country. GM India was way down the pecking order in terms of media share of voice because of: Low market share, Small product line up, Capacity constraint, Lack of products in the fast selling B&C categories, and also due to the phase out of the once popular Opel brand. The idea was to plan a media blitz that would last the entire year and keep GM India in the news on a continuous basis riding on the intended launch of its products and capacity augmentation plans, which in turn would leverage sales for their new car to be launched Chevrolet Spark. STRATEGY A major campaign was launched for media interaction with prominent newspapers and magazines. Niche magazines on motoring such as Business Standard motoring, BBC Road Show, Top Gear etc. were chosen. From the Television angle, NDTV, CNBC, TIMES NOW were invited. PROGRAM In the pre-launch stage, Global Chief of GM Corp. Mr. Rick Wagoner was brought to India to launch Chevrolet Spark. This created a buzz amongst the media and a photo opportunity. The first phase of the Spark launch juggernaut rolled on during April – May 2007 covering major cities in the Eastern and Western region of the nation. During mid 2007, GM India stepped into the diesel sedan segment by launching the Chevrolet Optra Magnum. Clubbed with the Magnum launch, the second phase of Chevrolet Spark launch juggernaut rolled on across the Northern and Southern region. RESULTS Ever since its launch, the Spark has received rave reviews from auto experts and consumers alike for its class-leading fuel efficiency, passenger comfort and refined performance making it the most desirable vehicle in India today. In 2007, GM India experienced record annual growth of 68 per cent on sales of 60,032 vehicles. This was well above overall industry growth of about 14 per cent. General Motors – A ‘Spark’ling Debut

General Motors Media Coverage Highlights

SITUATION CNBC is India’s No.1 Business news channel. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. There were other channels in the market in the same category and the challenge was to differentiate CNBC-TV18 from the clutter of other news channels. To increase brand recall of CNBC-TV18 and to create awareness of its new consumer channel CNBC AWAAZ and the other ventures such as - SAW, moneycontrol.com, etc. STRATEGY Showcased Corporate & Financials of CNBC-TV18. Profiling spokespersons and anchors of CNBC-TV18 and the unique non market based shows. Highlight major marketing events of CNBC-TV18. PROGRAM Initiated coverage of their various shows such as Storyboard, India business hour, Face of the nation etc. in leading newspapers and magazines. Highlight the other channels in the bouquet of TV 18, thereby leveraging its qualitative advantage in terms of reach and the cost effective ROI on advertisements. RESULTS Established CNBC-TV18 as the leading business news channel in India– the only credible source of business information amongst the target audiences comprising of corporate, investors, analysts, media etc. CNBC-TV18 leading in TAM Ratings. CNBC-TV 18 – Leading The Pack

CNBC-TV 18 Media Coverage Highlights

Sony Pictures (India) – Casino Royale SITUATION Sony Pictures India is one of the global divisions of Sony Pictures Entertainment, the world wide leader in the television and film production/distribution industry. In India they were going to launch the Bond movie ‘Casino Royale’ and they needed good publicity to justify the worldwide franchise of the Bond lineage. Though Bond is known worldwide and has a mass appeal, this time around the actor playing Bond was new and there had been a lot of negative publicity around him. The distributors did not want to take a chance on this aspect and therefore were looking for a grand opening which is fit for any Bond movie. STRATEGY Create curiosity about the movie to draw millions to the box office. To create hype around Casino Royale and the new Bond – Daniel Craig. Generate awareness about the legend that began with ‘Casino Royale’ - the novel in which James Bond earned his 007 title. The progression from a dutiful secret agent into an all round hero with the ‘Licence to Kill’. PROGRAM Started a teaser campaign and later on placed stories and articles of Bond in various newspapers and magazines, which highlighted the various aspects of the Bond persona such as ‘Look & Style’ of Bond, Bond’s favourite drink-The Martini, Hi-tech gadgets et al. in short the Bond quotient which generated enormous publicity for the Bond franchise. RESULTS Sony Pictures India release for "Casino Royale“ by far had the biggest opening for any Hollywood movie. The movie grossed Rs 15 Cr over the 3 day weekend. Besides, the high profile campaign helped in every possible way to counteract any negativity/hate campaign the actor had for the lead role.

Sony Pictures Coverage Highlights

STAR ONE Digital Activities STAR ONE targets next generation of Hindi entertainment with an innovative, diverse mix of programming across a range of entertainment genres – action / thrillers, comedy, drama, youth, game / format shows like : Mile Jab Hum Tum Love ne Milla Di JODI Hum Dono Hain Alag Alag Jaane Pehchane se.. Yeh Ajnabee! Laughter Ke Phatke Star One as a channel wanted to reach young Indian audiences spending the significant amount of time on the internet. Situational Analysis Objectives To build relevant conversations around the Brand and its shows To track the sentiment analysis on each show to understand the performance of the show and also achieve valuable reviews through various conversations Build Relationships with key audience in order to promote new shows on star one Create pages, groups and even profiles for key stars/celebs that are branded STAR One and allow online users to join and share their passion for the show Create a Star One YouTube Channel to post videos like promos, behind the scenes clips, exclusive interview with stars of the ongoing shows etc. Create a Star One Channel Twitter Page & tweet about the ongoing shows, sharing links of videos & photos related to the show Popularize the profiles/pages/groups with linked video clips from YouTube, photos, information, schedules of shows Create unique contests via the profiles where users can participate in quizzes and win a chance to see a show live Share Downloadable Wallpapers, tracks of the shows Recommendations & Solutions Overall 15000 plus fans on facebook with active participation from fans 30,687 YouTube upload views along with 49 subscribers Twitter having 50 followers. Results

Pantaloons | Social Media Marketing SITUATION Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally. The ‘look’ and ‘what’s in’ today for the season is sacrosanct. All Pantaloons stores reflect the new ideology -- Fresh Feeling, Fresh Attitude, Fresh Fashion. The stores offer fresh collections and are visually stimulating thanks to appealing interiors and attractive product display! Pantaloons stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids. STRATEGY Connect Consumers directly Engage them with various developments of Pantaloons Build a word of Mouth around Pantaloons being online and very keen to address and talk to consumers directly Involve People in various Brand initiatives PROGRAM Creating a Facebook Fan Page of Pantaloons reach people (Main Focus) Outlets, Video & Image testimonials, Audio testimonials of the customers, announcement of important collection launch, Videos on internal brainstorming process for designing and launching exclusive collection. Popularize the pages/groups with linked video clips from YouTube, photos, information, schedules of shows Consumer Engagement Programs – Inaugurate Pantaloons Store Clickable Emailers Building Engagement Activities on Pantaloons Fan page like Contests based on fashion, festivals, or event etc Build & Promote Live Webcasts around specific events Build Relationships with online Influencers – Bloggers, Tweeters RESULTS Fans on facebook : 11003 fans in just 1 month & Growing Started with - 1500 Fans Current – 11003 Fans Overall Impressions – 25,000 on an AVG on every post 1500 interactions per day on social networks Number of contest – 4, more than 3000 people joined the pantaloons fan page in women’s day contest & approximate 600 people for the live streaming of the Fashion show 50 Viewers per Minute on an avg.

Promoting various properties Green Card Programs Share about events regularly Promote New Collections & Products Build online Properties such as Fashion Friday Promote Topical events such as Women’s Day & Valentine’s Day Contest Being Social – Share, Involve, Interact & Engage

Consumer Engagement Programs & Live Webcasting Being Social – Share, Involve, Interact & Engage

PHILIPS – A Crystal Clear Case SITUATION Philips Electronics India Ltd (Domestic Appliances & Personal Care) is the one of the global divisons of consumer electronics giant Philips Eindhoven Holland. They were keen on promoting their state-of-the-art UV Water Purifier in the market place. The product in question was a premium product which came with a relatively higher price and to top it all, Philips was entering a new market segment that was driven by a very dominant player enjoying a very large chunk of the pie. STRATEGY Hanmer MS&L adopted a long-term plan, which ensured the desired impact of communications to the target audience by focusing on the USP of the product. PROGRAM The pre-launch phase focused on the rampant water contamination issues and the need for urgent water purification to ensure safe water. This was done by placement of generic articles in 15 key cities that highlighted city specific contamination issues. The launch phase kick started with the developing a customised media relations strategy, followed by development of key messages and other collateral. All this culminated to a mega press conference in New Delhi where the Philips Intelligent Water Purifier got unveiled, followed by the roll-out of a national press release. The post launch focus was on building brand preference and stimulating purchase intent while influencing sales. Story opportunities related to products launch, reviews, advertising, branding and marketing initiatives were explored. RESULTS In a period of two months of launch, the consultancy through all our network offices generated over 300 news clips with a quantitative media evaluation of over 1.3 crore. More than 90 % of the coverage carried direct messaging. Today Philips is prominently being featured in all industry stories and has established itself as a key player in the water purification category.

PHILIPS Media Coverage Highlights

Stem cells are essentially the building blocks of human body. Globally, studies have proved that stem cells offer safe and natural cures for various life threatening diseases. Even the Indian medical fraternity vouch for the potential that stem cells offer, despite this the average Indian customer still remains skeptical about the benefits of stem cell banking. LifeCell International was the first private enterprise to introduce the revolutionary concept of banking umbilical cord blood stem cells, in India. Incorporated in 2004, in collaboration with CRYO-CELL International Inc, LifeCell facilitates the cryogenic preservation of umbilical cord blood and tissue stem cells at its central facility in Chennai. The company has over 50 centers across India. The agency has been associated with LifeCell since the launch of its first service in 2005. In the first three years, PR aimed at familiarizing doctors, media and the general public with the novel concept and shaping a positive perception about its potential. Most importantly, over this period, LifeCell International was firmly established as the pioneer in the cord blood stem cell banking industry in India. Foreseeing the market potential and the rising acceptance amongst TGs, many large corporates like Reliance Life Sciences, Apollo, Jevan Blood bank, Dr. Reddy’s and international players like Cryo-save ventured into the market, early last year. SITUATION ANALYSIS OBJECTIVES To Position LifeCell as India’s only comprehensive stem cell solution provider To help in increasing the sales by 30-50 % by generating greater media mileage through increased customer centric activities Break through the age old myth on menstrual blood being an unhygienic biological waste and create awareness on its medicinal value before the launch of the new service Increase SOV by participation in at least 50% of the key industry stories TARGET AUDIENCE ANALYSIS Response generated from the target media proved that they are aware about LifeCell International and regularly interacts with the company spokesperson. Responses generated from interactions with general audience (21-35years) proved that the audience is aware about stem Cell but not yet convinced on its potential usage BUDGET & STATEGY The Communication program was a three dimensional approach Organized & Promoted a unique contest “Future mom 2009” - a ramp walk for pregnant women and free antenatal workshops to establish rapport with target audience Created a human interest documentary on a successful case study where an 8 year old girl was treated for Thalassemia which stored the cord blood stem cells of the younger sibling for free. The film was circulated among all the key media across the country to educate readers about the new breakthrough and demonstrate the therapy capabilities of LifeCell CREATIVITY AND ORIGINALITY Exact budget figures are confidential, though it may be estimated at agency fees in the range of INR 40,00,000 - 50,00,000 LifeCell – Possibilities well protected

The award winning strategy … EVALUATION OF SUCCESS & RESULTS The three pronged strategy was executed simultaneously EDUCATE: CREATING AWARENESS ON THE NEW SERVICES Sustain the media momentum by fanning out the activities and coverage to ensure uniformity in media visibility throughout the campaign period Promoted the R&D center, the new services both femme and Cord tissue banking, Promoted the launch of BAMC technology and generated stories on the clinical trials for Critical limb ischemia. Documented and Circulated a Q&A kit on Stem cells to all media which prompted them to do in educative articles on stem cells and its importance. This was also used as a ready reference for all media education programs EXCITE: CONCEPT AND INDUSTRY STORIES Projected stem cell as a concept that will soon change the outlook of Indian healthcare industry Generated concept stories and educative articles on cord blood stem cells and their applications Created & promoted unique customer testimonials, and generated stories on the profiles of the customer who banked their stem cells with LifeCell to communicate that Stem cells banking is now popularly excepted among the middle income group EXPERIENCE – CUSTOMER CONNECT PROGRAMS Promoted and organised innovative lifestyle events like a contest for Pregnant women and educative antenatal workshops which served as a direct platform to engage and educate the target audience about cord blood stem cell banking service Popularised the events and workshops through traditional and new age media to attract larger audience and project LifeCell as a consumer centric brand The programs were hosted in key cities like Chennai, Mumbai, Delhi, Bangalore, Kolkata and Hyderabad in a phased wise manner to ensure maximum visibility and media exposure Organized Radio and television call in shows to answer the doubts of curious audiences on stem cell applications, therapies and banking procedures Objective: Position LifeCell as most preferred & reliable brand and India’s only comprehensive stem cells solution provider Result: Cultivated and engaged more than 225 media relationships . Garnered 255 exclusive stories on LifeCell and its various banking services, R&D center launch and Clinical Trials A reader wrote a letter to the editor congratulating LifeCell for bringing new technologies to the country and the same was published by the Daily’s letters to editor section. India Today in its anniversary issue recognised LifeCell‘s as a Medical Miracle of the decade Objective: To help in increasing the sales by 30-40 % by generating greater media mileage through increased customer centric activities Result: The company’s managed nearly a 60 % rise in its sales with the total number of stem cell samples nearing the 20,000 mark. • Agency generated media impressions worth 28 million for the year 2009 • Coordinated for about 8 customer centric events and generated 117 coverage's for the activities. These activities were highly successful and recorded a sale conversion ratio of 40 %. Objective: Break through the age old myth on menstrual blood being an unhygienic biological waste and create awareness on its medicinal value prior to the launch Result: Projected Menstruation as Women’s Power of regeneration and a Monthly Miracle. With no formal announcement, the agency generated over 60 stories through exclusive interviews and article placements. Objective: Increase SOV by participation in at least 50% of the key industry stories Result: 72% of the industry stories (from India) on stem cells have included the spokesperson’s quote and mentioned LifeCell as a pioneer in the space. - LifeCell has won the Asia- Pacific PR Award 2009 EXECUTION & TACTICS

LifeCell Media Coverage Highlights

Indian Art Summit Key Highlights India Art Summit, India’s contemporary and modern art Fair, saw a 3 fold growth in 2009, in its second edition The participation of 54 galleries from 11 countries, established IAS as a global calendar event 40,000 visitors attended the fair over 4 days from India and across 32 countries Over 1000 artworks of 500 contemporary artists were displayed and 50% of the artworks were sold out in a short span of 4 days The international speakers forum with 53 renowned Indian and International speakers saw good media participation The collateral events happening across the city provided a great opportunity for network Key PR Objectives To establish Art Summit as a Global art fair and highlight various elements of the event and participation of various famous galleries and artists Downplay any controversial issues Change the media perception of the Indian market from a market facing heavy losses due to recession to that of a market where price correction was required which would be followed by steady growth Educate the media on the Indian & Global art scene Approach taken Dissemination of Announcement release and creating visibility in Indian and International art magazines to create a buzz before the Art Summit. Feeding of information on the Indian and Global art market to select columnist and opinion leaders to change any negative perception about the art market across Highlighting the key aspects and activities at the Indian Art Summit

Indian Art Summit Media Coverage Highlights

Hanmer MS&L India Team Sunil Gautam Managing Director, Hanmer MS&L, India Mr. Sunil Gautam is the head of Hanmer MS&L India. A chartered accountant by profession; he has to his credit setting up one of India's largest independent multi-disciplinary communications company offering 360 degree communications solutions to a prestigious clientele comprising over 150 top Indian conglomerates and MNCs. A veteran in the field of PR; his views are sought by industry professionals both in India and worldwide.

Hanmer MS&L India Team Mr. Jaideep Shergill is a management graduate with a master’s degree in international business. Jaideep has been with Hanmer since inception and is in charge of account management, direction to teams and media relations for all clients. A real task master and go getter, he is the energy behind the India team. Jaideep brings with him a very rich experience from the banking industry and various aspects of the communications industry through his exposure to numerous clients . Jaideep Shergill Partner & Member, Corporate Leadership Team Hanmer MS&L, India

Vijay is a communications professional with 18 years of experience in Advertising, Public Relations, Corporate Communications, Event Management and Marketing of various Consumer and Financial Products with demonstrated initiatives in running profit centers. Currently, Vijay oversees the Creative Services division across multiple vertical industries at Hanmer MS&L in Mumbai. Before joining Hanmer MS&L, Vijay was Vice President, Marketing, Brand Management and Corporate Communications with Paramount Healthcare Management, a group company of Munich RE, Germany – a Fortune 500 Company. Other than that, his experience includes senior management position at Publicis India as General Manager, and JWT Group Company as Client Services Director. He is skilfully adept at Brand and Account Management, Research and Strategic Planning, besides Media Buying, Media Planning, Handling Media Relations and PR clients. Over the years, Vijay has handled multi-functional responsibilities across various communication spheres - Consumer, Corporate,Retail and Services Sector. Key clients handled by Vijay include Fidelity Investments, Siemens Mobile, Indian Oil, Tata Motors, UTI Mutual Fund, Aventis Pharma, Royal Sundaram Insurance, ACC, Wimco, Morgan and Stanley, IDBI Bank, Franklin Templeton and many more. Hanmer MS&L India Team Vijay Kumar Swami Sr. Vice President, Creative Services , Hanmer MS&L, India (Mumbai)

Pankaj Desai joined Hanmer MS&L in January 2004 and presently heads the Gujarat operations of its Creative Services Business and MS&L Studios India, a global outsourcing hub for various MS&L offices worldwide. He has worked on a portfolio of prestigious clients like GE, MEC, P&G, GNFC, Adani, Torrent, Nilon’s, Shree Cement, FACOR, Radission and Mili Tea . In addition to this, he has also worked with more than 15 overseas MS&L offices and its clients. An MBA in Marketing from the University of Pune (India), he also has to his credit, an enriching experience of more than 10 years in marketing & advertising, international trade and corporate communications. His profile includes a vast marketing experience at Suman Trades Pvt. Ltd. and as the Senior Officer, Corporate Communication with Adani Exports, Mundra Port and Adani Wilmar of the Adani Group. Among his most striking qualities are excellent co-ordination skills and an indomitable spirit which make him an excellent leader and a pleasing personality. His calm disposition in the most pressing times is especially impressive. Hanmer MS&L India Team Pankaj Desai Vice President Creative Services Hanmer MS&L & Head, MS&L Studios India (Ahmedabad)

Hanmer MS&L India Team Onassis Vaz Vice President & Practice Head, Financial Communications & Investor Relations, Hanmer MS&L, India (Mumbai) Onassis brings with him rich experience of the communications industry through his exposure to numerous clients. With over 20 years of experience in the PR & communications industry, Onassis has truly a 360 degree experence in communications be it advertising, media buying, events, public relations or investor relations. Having handled various financial brands including heavyweights viz. Franklin Templeton, UTI, IDBI Bank, Global Trust Bank, Standard Bank London to having developed strategy & direction for brands such as Pepe Jeans, Eureka Forbes, Honda Motors, Skoda Auto, Adani Wilmar, Suzlon Wind Energy, Venkys India etc. He is the right person for crisis management. With a strong understanding of the Indian Capital markets, Onassis is well versed with all guidelines concerning the markets; be it the Security Exchange Board of India, Bombay Stock Exchange or the National stock Exchange. Onassis has been instrumental for managing communications for various companies looking to raise money from the capital market & listing on the stock exchanges in India. Companies that he has worked closely are the Yash Birla Group, Cinemax India, Lumax Auto, Allied Digital etc., to name a few. In addition to managing Investor Relations for clients such as Spice Jet, Garware Offshore, FACOR Group etc., his experience and understanding spans across various sectors that include Steel, Offshore, Telecommunication, Textile etc. At Hanmer MS&L, Onassis leads a young dynamic team focused on Financial Communications & Investor Relations in addition to managing and advising clients from various sectors.

Glen brings with him 12 years of experience in the field of public relations. His forte lies in handling communications for consumer brands through his exposure with numerous clients over the years. Glen currently manages various corporate accounts namely Emirates Airline, London Unlimited – the Mayor of London, CNBC- TV18, Hong Kong & Shanghai Banking Corp Ltd., LG Electronics India Private Limited, Pfizer India Limited, India Medtronic Private Ltd., Tata Sky Ltd, Kinetic Motors Limited etc., along with regular media liaison. A commerce graduate with a Diploma in Business Management from Bombay University, he’s been with Hanmer&Partners since inception. He heads a team of Sr. Consultant, Consultants and Associate Consultants which oversees various corporate, brand, healthcare, aviation and auto clients Additionally, entrusted with handling and developing the operations of the Pune network office, since 2005. Hanmer MS&L India Team Glen Charles D’Souza Vice President & Practice Head –Consumer Brands, Hanmer MS&L, India (Mumbai)

Hanmer MS&L India Team M Subramaniam or "Subra“ , as he is known to one and all, has over 21 years of experience in Public Relations, Advertising and Marketing and has worked with various consultancies and corporations. He has extensive experience in handling internal/ external relationship issues including crisis management. Before Hanmer MS&L, Subra was marking time with Rediffusion Y&R as Vice President (South). In the past, he has worked with IBM India, Bangalore, Gutenberg PR, Perfect Relations, Ogilvy PR, Skypak Couriers Ltd., Bangalore, Oasis Enterprises (JVC), Dubai, Ogilvy & Mather Advertsing, Bangalore and Lintas, Mumbai & New Delhi. He has handled numerous prestigious clients such as Airtel, EMC, IBM, Wipro, Apple, Toyota Kirloskar, Shriram Properties, Ford, Metro Cash & Kerry, Coca Cola, Hindustan lever to name a few. Subra is a graduate in Commerce and holds a post graduate diploma in public relations from Xavier Institute of Communications, Mumbai. M Subramaniam Vice President, Hanmer MS&L, India (Bangalore)

Hanmer MS&L India Team Vipul Bondal Associate Vice President, Hanmer MS&L, India (Mumbai) With over 15 years of experience in the field of corporate communication, Vipul currently heads a team that handles a diverse portfolio of clients which include Setco Automotive, Brandix, and Indiabulls Financial Services. A Chemistry graduate with a post-graduate in Mass Communication, he has also done a Program in Business Management from the Indian Institute of Management, Bangalore (IIM-B). Prior to Hanmer MS&L, he has worked for leading global companies such as Siemens and Roche , and also with other well-known Indian PR firms. He possesses a good understanding of all aspects of communications including corporate, marketing, financial, crisis communication and CSR. Vipul couples communication strategy with a thorough understanding of business and economic matters.

A Graduate in Commerce & Business Management, Schubert started his career in communications by joining a full service advertising agency where he worked for two years. Schubert then went on to complete his post graduation in public relations and corporate communications from the Xavier Institute of Communication, Mumbai, following which he joined Hanmer & Partners and spent four years with the agency. Schubert has over 9 years of years of work experience in the communications and public relations business imparting counsel to a host of clients and corporates in India and the Middle East. Before returning to Hanmer & Partners in February 2007, Schubert was an integral part of the communications team at Asian Paints, one of the world’s top 10 decorative coatings company. Schubert has extensively serviced real estate and infrastructure clients both in India and the Middle East. He currently manages the real estate and infrastructure mandates at Hanmer MS&L. Hanmer MS&L India Team Schubert Fernandes Associate Vice President, Hanmer MS&L, India (Mumbai)

Luna brings with her an experience of over 9 years in aviation, consumer and media & entertainment public relations. She joined Hanmer & Partners in May 2002. Apart from spearheading the agency’s aviation & tourism practice, Luna oversees teams across multiple vertical industries including media and entertainment, hospitality, consumer brands, IT/ITES and retail. Before joining Hanmer & Partners, she has worked with some of the leading PR firms including Integral PR & Capital Images PR. Luna’s portfolio of clients include some of the prominent names in the industry viz. Bacardi-Martini Ltd., Tupperware, India Today Group, William Grant & Sons, Whyte & Mackay etc. A graduate of Lady Shri Ram College (Delhi University) with a B.A. in English literature and a post graduate in mass communication, Luna began her career at a consumer brands PR agency. Hanmer MS&L India Team Luna Biswas Associate Vice President & Practice Head – Aviation, Hanmer MS&L, India (Mumbai)

Hanmer MS&L India Team Atanu Dutta Associate Vice President Hanmer MS&L, India (Delhi) Atanu Dutta has over 13 years experience in developing and implementing innovative communication programs to drive growth and profits for clients in competitive markets. His core strengths include understanding positioning needs and developing appropriate marketing communication strategies for clients across industry segments. Prior to joining Hanmer MS&L, he has worked with Sun Global (China), VTS Clima (Dubai), Jumbo Electronics (Dubai), Enterprise Public Relations, TBWA, PSI India, Mudra Communications Ltd., Perfect Relations and Mideast (India) Ltd . A management graduate from T. A. Pai Management Institute, Manipal, he has completed his Bachelor’s degree from University of Delhi.

Sushant Balsekar has over eight years of consolidated experience in the automotive engineering and design technology domains. Besides his specialisation in the automotive sector, he has executed large projects pertaining to agri-business, aviation, healthcare, hospitality, real estate & infrastructure, and is also well versed in CSR and M&A policies. Prior to joining Hanmer MS&L, he had a 30-month stint with a leading PR firm as Account Director on Corporate PR Practice, in Mumbai. He is a Bachelors in Automobile Engineering and a Graduate Member of the Indian Automotive Engineers, Chennai. Sushant has a keen interest in business models and strategies, evolution of industries and has a strong business outlook. Hanmer MS&L India Team Sushant Balsekar Associate Vice President Hanmer MS&L, India (Mumbai)

Shantanu Sarkar is MBA in Marketing & Personnel from Nagpur University. He also has a Bachelor’s and a Master’s degree from St. Xavier’s College, Mumbai University and a Mass Communications Diploma in Public Relations from Xavier Institute of Communications, Mumbai He comes with a good experience in market research in diverse verticals across varied market regions with demonstrated initiative, creativity and success Before joining Hanmer MS&L, he has worked with AC Nielsen AMER, Corporate Voice | Weber Shandwick, Hewlett-Packard and WPP Group Hanmer MS&L India Team Shantanu Sarkar Senior Manager - Research & Insights, Hanmer MS&L, India (Mumbai)

Bhanuprakash had a vibrant, exciting, robust & diverse career in the Online Communications & Information Technology. He started his career as a web developer, designer, and then shifted to Digital Communications. In his present role of a Digital & Interactive department manager, he has been actively involved in interacting with clients for the requirements ranging from their online presence to the brand recognition in the online platform. In his current role he has handled projects such as Penguin Book Publishers, Loreal India and currently handling Star Network, Pantaloons, s.Oliver, SABTV, Volkswagen and many other projects in the pipeline . Explored the communication field to the core and has an extra ordinary capability of generating ideas using the knowledge gained. He has an experience of 8 years in Web & multimedia in which he also led an Advertising & Web-Multimedia agency for 4 years. In addition to technical skills, he had been managing & leading projects and teams to answer business requirements and problems. This included strategizing, implementing & managing brand related activities such as Online Digital Programs, Websites, SEO projects, Multimedia Presentations, Corporate films etc. As a strong back up support to his work profile, he has a strong presence in online world on Social Media Platforms such as Social Networks, Social Bookmarking, Article Directories & Blogosphere. He deals with engaging Digital Communications & Social Media Marketing for brand promotion and enhancing brand values using online expertise. He had been very active in the Social media Summits/ Blogger meetings & actively interacted with many regular and reputed bloggers/Social media Personals. Hanmer MS&L India Team K.Bhanuprakash Manager – Digital Communications Hanmer MS&L, India (Mumbai)

Hanmer MS&L India Contact Information Jaideep Shergill +91 9821042514 [email_address] HANMER

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