![#3 - Insight
[energy drink cases]
[energy drink case]](https://image.slidesharecdn.com/hardcoreppc-rankhammerfull-130513173613-phpapp02/85/Automating-your-Adwords-Insights-15-320.jpg)
![#4 – Hourly copy updates
Only {param1: a few} hours left for delivery tomorrow
Var END_TIME = 17
function main() {
var timeLeft = calculateTimeLeftUntil(END_TIME);
keyword.setAdParam(1, timeLeft[‘hours']);
}
function calculateTimeLeftUntil(end) {
var hour = now.getHours();
var timeLeft = {};
timeLeft['hours'] = end – hour;
Return timeLeft;
https://developers.google.com/adwords
/scripts/docs/tutorials/countdown-sale](https://image.slidesharecdn.com/hardcoreppc-rankhammerfull-130513173613-phpapp02/85/Automating-your-Adwords-Insights-20-320.jpg)
Automating your Adwords Insights
Download as PPTX, PDF0 likes502 views
The document presents an overview of automating AdWords insights for enterprise-scale management by utilizing a systematic approach with three main steps: identifying underperformers, testing successful strategies, and gathering customer insights. It discusses various automation options, including rule creation and scripting, to optimize ad campaigns dynamically based on real-time data. Additionally, the document provides specific examples and insights for effective campaign adjustments, such as email alerts for high clicks and timely adjustments based on performance data.
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Similar to Automating your Adwords Insights(20)
Automating your Adwords Insights
- 1. Presented by: Steve Hammer President,RankHammer Automating your AdWords Insights
- 2. Full Service SearchAgency Adwords and SEO obsessed Dallas, TX Foodie Hockey Fan Who am I RankHammer
- 3. It all startshere
- 4. Management is lookingfor things out of place
- 5.
- 6. What about atenterprise scale?
- 7.
- 8. Three Steps • A/Fperformers • Test Winners • Customer insights Generate Insight • Think “if this then that” • Decide on interface or script State the rule • Estimate average movement • Check dashboards for “excessive” effects Monitor Execution
- 9. Automation Options Rules Scripting AddKeywords Ad Parameters External Sources Campaign Wide Hourly Execution
- 10.
- 11.
- 12. #1 – Emailwhen high clicks
- 13.
- 14. #2 – PositionTargeting
- 15. #3 - Insight [energydrink cases] [energy drink case]
- 16. #3 – LabelBid Management
- 17. # 3 –External Data Use UrlFetchApp to gather data Select Keywords via AdWordsApp.kewords.withconditon Apply rules as needed Change bids via keyword.setMaxCpc or Pause keywords via keyword.pause
- 18. #4 - Insight Bigdrop in results around deadline
- 19. #4 – “Easy”copy switch At 3AM unpause {day} At 3AM pause {night} Rule 2 At 5PM unpause {night} At 5PM pause {day} Rule 1 Relevant for time Label {day}{night} Ad Copy
- 20. #4 – Hourlycopy updates Only {param1: a few} hours left for delivery tomorrow Var END_TIME = 17 function main() { var timeLeft = calculateTimeLeftUntil(END_TIME); keyword.setAdParam(1, timeLeft[‘hours']); } function calculateTimeLeftUntil(end) { var hour = now.getHours(); var timeLeft = {}; timeLeft['hours'] = end – hour; Return timeLeft; https://developers.google.com/adwords /scripts/docs/tutorials/countdown-sale