Harrogate
- 1. Naeema Pasha and Chris Flanagan Generation Y and Social Networking
- 2. Generations Every 18/19 years Common denominators -Pyschological -Social -Economic -Experiences in formative years (eg Vietnam war…) Reputations (eg Hippies in the 60s) Themes for market research…
- 3. How many Generations are around us?
- 4. Generations Veterans/Builders, 20/30/40’s: going/gone Baby Boomers, 40/50/60’s (managers) Generation X, 60/70/80’s (staff + 60% students) Generation Y 82/00’s (40% students and increasing) Generation Z…….
- 5. Generation X (63-81) Witnessed inflation, political disenchantment, workplace instability, negative consequences of downsizing and its effects on the family Focus on survival Being independent from parents Self reliant, free agents Want work/life balance Intent on keeping options open
- 6. Gen Y- Background Witness economic growth, no bad consequences Central to family, treated as adults Bred for success, need chance to achieve and shine Protect from consequences Material things equal success Without boundaries
- 7. Characteristics Like to be entertained Multiple inputs Short attention span Entrepreneurial Materialistic Self confident, optimistic -can seem arrogant or disrespectful Quick decision makers -confirm chosen option Skilled negotiators -everything is negotiable Comfortable with technology and tradition Want to be seen as individuals Short film…
- 8. Approach Study USC, Australia Career Service: -very important to deliver using latest technology: informative, organised, current, effective, competent.. .. but most important is to deliver: a friendly personal service
- 9. Communication Enhancers Open-ended Active listening Accepting uniqueness Accept errors Sharing Valuing Genuine Sensitivity
- 10. Barriers Communication Advising Closed questions Warnings Accusatory Moralising Judging Stereotyping Sympathising Avoiding
- 11. What do these brands say to you?
- 12. Brand Promise - what the customer is assured of receiving, and the emotional and practical value that the customer can expect to enjoy as a result. This can be illustrated by a cause-and effect sequence that begins with the brands key messages and ends with the unique advantages or benefits it offers.
- 13. How does this apply to you ? You are an individual ‘brand’ The all-rounder is a myth Our greatest areas of growth are our strengths Strengths are founded on core talents Everyone has a unique set of talents Satisfaction come from using our talents
- 14. And more good news... 40% of all grad jobs open to all grads 89% into grad jobs after 18 months Average graduate starting salary £22 000 Degree holders less likely to be unemployed in their working life and earn more!
- 15. Summary CMS will help you with all key aspects of career planning and will fit around your own ideas and individual plans. What you want from a job and what you have to offer to an employer are BOTH important Employers value degrees, but also want a range of ‘transferable skills’ Knowing your skills + marketing yourself = Success
- 16. Overall strategies to use Normalise their behaviour Involve parents/adults Treat as individuals Articulate differences of managers/coaches/support Articulate differences within group Help understand the experience of consequence(s) Teach decision making Multi-modal approach Present bite-size chunks Distract often !
- 17. Generation Y and Web 2.0 Generation Y – first group not able to remember when they first used a computer; they are ‘digitally’ literate, ie at ease with digital technologies; they expect instant answers; web 2.0 is the vehicle which enables this group to express themselves creatively Increasingly, young people are achieving self-empowerment, and potentially engaging in self-managed learning through their participation in online social networks and use of social tools in general. However, much of this is still not regarded as ‘serious’ learning
- 18. Generation Y and social software: What is it with Web 2.0? The exciting thing about Web 2.0 is not the technology itself, it’s the social aspects of the technology; it’s the connected networks emerging rather than the tools in themselves; Web 2.0 is all about building connections ; greater collaboration between connected groups of people, leading to a pooling of collective intelligence - an ‘ architecture of participation’ . don’t need to be an expert in the subject or technology to express/contribute;
- 19. Social software – challenging traditional learning structures Aspects of traditional teaching: prescriptive; delivered by experts who know best; emphasis on how to take tests; teaching of ‘facts’ and note taking; Social tools are challenging these assumptions: They are about connections and context not just content They are highly contextual and personal supporting learning as a process, not an outcome, and encompass a more diverse range of learning and behavioural styles than perhaps any previous generation of technology.
- 20. (Some) Implications Critical analysis skills, judgement – “it’s Wikipedia, it must be right!” Openness, digital footprint Education – adapting to foster new technologies to move beyond passive consumption of e-learning ‘content’ to become active participants Entertainment
- 21. Further reading…
- 22. Credits Intro soundtrack (if played!): Generation Y, The Hampdens Ask Gen Y video, Emma Reynolds Web 2.0 – The Machine is Us/ing Us, Michael Wesch, Kansas State University Reading: Their Space: Education for a digital generation, Demos 2007 Emerging Technologies for Learning - Volume 2 (2007), Becta (written by Lee Bryant, Headshift).
Editor's Notes
- #2: This is the title slide, PowerPoint will automatically format the first slide with the title master, although this can be changed in the design palette.