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HbbTV
Presentation for AEDETI
     May 12th 2010
Hybrid-TV – a new paradigm seamlessly linking
linear and non-linear services together




 Broadcast                                           Internet
corporation                                          services



                          Seamlessly linking
                              both worlds
                       -- without any gateways
                                                 Online
       Broadcast                                 Services
        services




                                                 Page 2
Scope and Goals
Hybrid connected TV devices are coming whatever anyone says
     Most of them will include a browser but with their own extensions for TV
     HbbTV should enable content / services to address these devices without doing a different
        version of the service for each


Start from web standards & DSM-CC object carousel
     Web standards for easy access to content authors, tools, back-office systems
     DSM-CC object carousel to exploit experience and equipment from MHEG-5 & MHP


Focus on retail devices and internet business models
     Subsidised devices and IPTV business models have much more demanding requirements – of
        course they can still support HbbTV services


Define a complete subsystem for connected TV services which can be integrated with DVB-
    C/S/T to form a hybrid device
     Not trying to specify the complete hybrid device


Time to market is critical
     Make a selection from referenced specifications to enable early implementation and to minimise
        implementation and inter-operability risk
     Learn from the mistakes made while developing MHP
Origins and History
» France
   » H4TV specification created 2008 based on web specifications & TV extensions
   » Reviewed by informal group connected to CSA GT1 in late 2008
   » TV manufacturer feedback was that a solution specific to France would not
     obtain industry support

» Germany
   » Experiments with DVB-HTML in 2007 between IRT and APS (Astra)
   » Switched to being based on CE-HTML / OIPF during 2008

» DVB
   » Worked on commercial requirements for Network Service Provider (“NSP”)
     applications from 2005 to 2008
   » Steering Board decided to stop work in this field in June 2008

» Open IPTV Forum
   » Chose browser environment to be based on CEA-2014 in mid 2007
   » Release 1 specification published January 2009 with volume 5 including CEA-
     2014 subset and new JavaScript APIs for TV
HbbTV Today
»   Early products on sale in Germany
     » Humax first, other manufacturers following
     » Demos / prototypes at ANGA cable last week from CreNova, eviado, espial, Intek,
       Inverto, Kaonmedia, Reycom, SetOne, Vantage, Vestel and VideoWeb
     » 32 TV services with HbbTV applications signalled

»   Recent support / encouragement from the CSA in France
     » http://www.csa.fr/upload/dossier/synthese_consultation_30_5.pdf


»   Several different implementations being developed
     » Using browsers from ANT, Opera, Access, OpenTV, several Webkit derived
       implementations, manufacturer own implementations

»   Many supporters of HbbTV from right across the value chain
     »   Application and service developers
     »   Broadcasters
     »   Broadcast network operators
     »   Software suppliers (both web browser suppliers and DVB middleware suppliers)
     »   TV and STB manufacturers (from global CE companies to small manufacturers)
     »   Others
Hbbtv
Building Blocks

»    OIPF (wide CE industry support)
      »    JavaScript APIs for TV environment (e.g.
           tuning, now/next info, PVR, …)
      »    Media formats
      »    Modifications to CE-HTML                                                                HbbTV
                                                                                                 specification

»    CEA
      »    JavaScript APIs for on-demand media
      »    Subset of W3C specifications & image                                                   subset
           formats
      »    Remote control support (e.g. key events,
           spatial navigation)
                                                                                      profiles

»    DVB                                                Audio and     Declarative                         CEA-2014
                                                                                                         (CE-HTML)
                                                                                                                     TS 102 809
                                                      Video formats   Application
      »    Application signaling                                      Environment
      »    Application transport via DVB (DSM-CC
           object carousel)
      »    Stream events
                                                                       extensions

»    W3C
      »    XHTML
      »    CSS 2.1, CSS-TV
      »    DOM-2 (including XML Document support)
      »    ECMAScript                                                               W3C Specifications

      »    XMLHTTPRequest
Key Challenges
» Testing and certification
    »   Test suites
    »   Test tools & test automation
    »   Certification procedures
    »   Trademarks

» FR&ND is not enough for the market after the MHP fiasco
    » Some likely significant IPR owners already openly committed to no fee for
      broadcasters during the French H4TV process


» Balancing wider adoption with keeping it simple & drive for time-to-market
    » Features necessary for other countries
    » Alignment with BBC Canvas initiative
         “Canvas is working with HbbTV to ensure there's alignment where possible”,
            Richard Halton, BBC, 16-02-10
    » Adaptive bit-rate streaming
Thank you

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Hbbtv

  • 2. Hybrid-TV – a new paradigm seamlessly linking linear and non-linear services together Broadcast Internet corporation services Seamlessly linking both worlds -- without any gateways Online Broadcast Services services Page 2
  • 3. Scope and Goals Hybrid connected TV devices are coming whatever anyone says Most of them will include a browser but with their own extensions for TV HbbTV should enable content / services to address these devices without doing a different version of the service for each Start from web standards & DSM-CC object carousel Web standards for easy access to content authors, tools, back-office systems DSM-CC object carousel to exploit experience and equipment from MHEG-5 & MHP Focus on retail devices and internet business models Subsidised devices and IPTV business models have much more demanding requirements – of course they can still support HbbTV services Define a complete subsystem for connected TV services which can be integrated with DVB- C/S/T to form a hybrid device Not trying to specify the complete hybrid device Time to market is critical Make a selection from referenced specifications to enable early implementation and to minimise implementation and inter-operability risk Learn from the mistakes made while developing MHP
  • 4. Origins and History » France » H4TV specification created 2008 based on web specifications & TV extensions » Reviewed by informal group connected to CSA GT1 in late 2008 » TV manufacturer feedback was that a solution specific to France would not obtain industry support » Germany » Experiments with DVB-HTML in 2007 between IRT and APS (Astra) » Switched to being based on CE-HTML / OIPF during 2008 » DVB » Worked on commercial requirements for Network Service Provider (“NSP”) applications from 2005 to 2008 » Steering Board decided to stop work in this field in June 2008 » Open IPTV Forum » Chose browser environment to be based on CEA-2014 in mid 2007 » Release 1 specification published January 2009 with volume 5 including CEA- 2014 subset and new JavaScript APIs for TV
  • 5. HbbTV Today » Early products on sale in Germany » Humax first, other manufacturers following » Demos / prototypes at ANGA cable last week from CreNova, eviado, espial, Intek, Inverto, Kaonmedia, Reycom, SetOne, Vantage, Vestel and VideoWeb » 32 TV services with HbbTV applications signalled » Recent support / encouragement from the CSA in France » http://www.csa.fr/upload/dossier/synthese_consultation_30_5.pdf » Several different implementations being developed » Using browsers from ANT, Opera, Access, OpenTV, several Webkit derived implementations, manufacturer own implementations » Many supporters of HbbTV from right across the value chain » Application and service developers » Broadcasters » Broadcast network operators » Software suppliers (both web browser suppliers and DVB middleware suppliers) » TV and STB manufacturers (from global CE companies to small manufacturers) » Others
  • 7. Building Blocks » OIPF (wide CE industry support) » JavaScript APIs for TV environment (e.g. tuning, now/next info, PVR, …) » Media formats » Modifications to CE-HTML HbbTV specification » CEA » JavaScript APIs for on-demand media » Subset of W3C specifications & image subset formats » Remote control support (e.g. key events, spatial navigation) profiles » DVB Audio and Declarative CEA-2014 (CE-HTML) TS 102 809 Video formats Application » Application signaling Environment » Application transport via DVB (DSM-CC object carousel) » Stream events extensions » W3C » XHTML » CSS 2.1, CSS-TV » DOM-2 (including XML Document support) » ECMAScript W3C Specifications » XMLHTTPRequest
  • 8. Key Challenges » Testing and certification » Test suites » Test tools & test automation » Certification procedures » Trademarks » FR&ND is not enough for the market after the MHP fiasco » Some likely significant IPR owners already openly committed to no fee for broadcasters during the French H4TV process » Balancing wider adoption with keeping it simple & drive for time-to-market » Features necessary for other countries » Alignment with BBC Canvas initiative “Canvas is working with HbbTV to ensure there's alignment where possible”, Richard Halton, BBC, 16-02-10 » Adaptive bit-rate streaming