Use of Social Media in Job Search

Use of Social Media in Job Search

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  Social Media HCAEmployability Workshop GergelyPaladi-Kovacs 2ndJuly 2013 91% of employers, recruiters and candidates use one or more social media sites … And you?? Social media explained
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  Welcome •Introduction andExpectations •UK Employment Outlook •Changing Recruitment Market •Why use social media? •LinkedIn tips •Twitter tips •Online job search & applications •Summary and Q&A
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  UK Employment OutlookQ2 2013 •Net employment outlook on the rise 6% UK overall •South East (12%) and London(7%) •Optimistic sectors: Finance &BS (13%), Transport & Comms(12%), Community & Social (7%) and Manufacturing (4%) Encouraging signs for job seekers Source: Manpower Employment Outlook Survey, UK, 2013
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  Changing recruitment market •Candidate sourcing adapts to an increasingly digital world Sourcing Methods Ranking 2012 (2010) Job posting on company website 1 (1) Job posting on job boards/sites 2 (6) Referrals from company employees 3 (3) Recruiters or staffing agencies 4 (4) Networking on social/professionalsites 5 (7) •Networkingremains the most powerful job search technique 59%networking vs. 31% agencies, newspapers Source: Navigating the Recruitment Market, Right Management, Q3 2012
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  Changing recruitment market •Social media market is segmenting Top 3 networking sites for sourcing candidates 2012 (2010) LinkedIn 91% (61%) Facebook 20% (52%) Twitter 19%(35%) •Selection practices are set to change … expect to conduct more interviews by video or webcam (51%) LinkedIn is the social media site used most often in the UK
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  Setting the scene:Social media revolution 2013 http://www.youtube.com/watch?v=TQg2DJx0seo
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  Why use socialmedia? •Builds your online presence … your digital footprint •Access to more people, the right people, and more quickly •Bridge time and location barriers •Springboard to building offline relationships VISIBILITY … NETWORKING … JOB SEARCH
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  The largest onlineprofessional network, 225 million people •Online and accessible, you control what is said about you •Help you to build networks and reconnect •Share your knowledge and experience, gain from others’ •Stay up-to-date with what people are doing and who they are meeting •Get back in touch with colleagues and friends, and stay in touch CONNECTING … RESEARCHING … BEING VISIBLE
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  Before job searching •Add your profile •Professional photo •Headline–describe you, function, industry and level, your expertise •Summary–use profile from CV or 30 second commercial, you can also add video/image/document or presentation to enhance •Recent roles –including key words, responsibilities, accountabilities, achievement •Skills–start with some, get them endorsed (just ask) •Activity–share articles from LI today or industry sites to engage Profile Strength –follow all instructions to get your profile to 100% Check out “recommended for you” on right of profile •Build an extensive network •Ask for and write recommendation& endorsements
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  Job searching •Organisationsand recruiters post jobs •Some may be exclusive to LinkedIn •LinkedIn also searches external websites •Join groups, your next manager may be there •Check out members •Participate in discussions •Search job section on groups •Explore networking groups, meet them f2f •Follow companies •Company description, updates, company news •See who joins/leaves, vacancies •You can find current and previous employees •Use your network
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  Awebsite that allowspeople to register their account and tweet updates of max 140 characters (hence the phrase micro-blogging) •Tweet–these are brief text updates of 140 characters to tell the world what you are doing/thinking/reading •Following–the people or businesses you choose to follow •Followers–who follow you back •Re-tweet –re send something of interest you read •Reply –to one of your followers in response to something you read •Direct Message (DM) -message received in your inbox •Hashtagsor #-trending words you can search for e.g. #transferable skills, #lookingforajob
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  Before job searching •Add your profile •User name –you have 15characters, think about incorporating your name to your function to your industry •Bio–brand yourself professionally, you have 160 characters •Photo–headshot •Link to your LinkedIn page and identify both your twitter URL and LinkedIn URL on CV and all correspondence •Before you start following anyone, start postingtweets –article, industry info, professional news, etc. •Build your networkusing Twitter Search and Twitters find people tool
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  Job searching •Followagencies/jobsiteswith twitter accounts –e.g. Total Jobs, Monster, Jobsite •Follow companieswho you are interested in working for –you will receive regular updates on company news •Follow employeesfrom companies •Follow industry experts and thought leaders Create lists so you keep everything organised (news, company info, job search, etc.) By following all of the above (and more) –they may follow you back Engage with people outside of your existing network
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  Online job search •Be proactive •Remember he range of resources online •Check sites regularly and learn how to use the relevant search criteria •Don’t define your search too early, too soon •Electronic job applications also need a brief covering letter •Compose a CV in plain text form in a word processing pakage •Make your electronic CV concise •Set up more than one CV •Renew your uploaded CV every month or so •Plan an electronic campaign using a range of social media tools •Have at least one ‘base’ where people can find your online profile
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  Health warning •Makeit simple and consistent … avoid confusion •Keep your private and professional online presence separate •Check your privacy settings •Don’t share anything that’s opinionated, discriminating, has religious or political content •Google your name … remove any unwanted content •Don’t get addicted … there’s an offline world Protect and nurture your personal brand
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  In summary: Usingsocial media in job search http://www.youtube.com/watch?v=62y1pmjk8CE
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  Further reading