Freedom From IT: How To Give Power Back To Marketing & Merchandising Teams
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The document discusses how retailers can empower marketing and merchandising teams by giving them more control over the customer experience through technology. It describes how new digital platforms allow business users to directly manage things like promotions, catalogs, and customer data, rather than relying on IT. This helps teams better target customers across channels by understanding shopper behavior and delivering personalized experiences in real-time. The presentation promotes a specific commerce platform that is designed to put this control directly in the hands of marketing and merchandising professionals.
Freedom From IT: How To Give Power Back To Marketing & Merchandising Teams
- 1. Freedom from IT: How to Give Power Back To Marke8ng & Merchandising Teams Presented by Sponsored by
- 2. #HolidayCCS About CCS 2014 ü 7 Webinars, 4 Days ü Sessions covering Store Ops, X-Channel, Loyalty, Big Data & more ü Featuring industry analysts and consultants ü Free for Retail executives ccs.retailtouchpoints.com/holiday-2014
- 3. Follow The Webcast On Twi:er #HolidayCCS #HolidayCCS @ConnectConsumer @RTouchPoints @MozuCommerce @IDCRetailCIO
- 4. About Retail TouchPoints ü Launched in 2007 ü More than 28,000 subscribers ü Provide executives with relevant, insightful content ü Free Resources such as White Papers, E-book, Webinars, Research and Podcasts www.RetailTouchPoints.com #HolidayCCS
- 6. Today’s Panelists Miya Knights Senior Research Analyst, IDC Retail Insights #HolidayCCS Debbie Hauss Editor-in-Chief Retail TouchPoints MODERATOR Mike Haze Director Of Product Management, Mozu
- 7. Freedom from IT: How to Give Power Back To Marketing & Merchandising Teams Miya Knights, Senior Research Analyst IDC Retail Insights, Thursday, 18th September 2014
- 8. The changing enterprise IT landscape © IDC Visit us at IDC.com and follow us on Twitter: @IDC 8
- 9. New bases of competition Social merchant • Living apps 5 ‘I’ consumers • Instrumented • Informed • Interconnected • Shopping apps Stores as Centers for Omnichannel Orchestration • Omnichannel • Commerce • Transparency • Offer Orchestration • Analytics • Next Best Action • Socialytics • Collective Intelligence Collaboration #1: Four pillars of the 3rd platform— big data, cloud, social, and mobile — will accelerate transformation of retailing
- 10. The Five “I” Shopper § Instrumented - Through © IDC Visit us at IDC.com and follow us on Twitter: @IDC 10 mobile devices § Informed – Through “Always-on” internet access § Interconnected – Through social communities § In-place – In-store, in public, or at home § Immediate – In their ability to take action
- 11. Customer Centric Transformation © IDC Visit us at IDC.com and follow us on Twitter: @IDC 11
- 12. Customer Centric Transformation - Inhibitors • Conflicting C-level initiatives put pressure on ability of IT to keep pace Investment Priorities • Demand for real-time analytics • Mobile engagement imperatives Pace of change • Speed and quality of customer insight stymied by lack of analytical agility Poor IT/LOB collaboration
- 13. The Omni-channel Consumer influences new retail IT model – O3 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
- 14. Omni-channel Commerce Pulse Marketing Merchandising Loyalty Analytics © IDC Visit us at IDC.com and follow us on Twitter: @IDC 14
- 15. Omni-commerce Digital Checklist Scalability & resilience Intuitive interface Partner ecosystem Open APIs Template development
- 16. Thank You! Miya Knights Senior Research Analyst IDC Retail Insights [email protected] +44 (0) 20 8987 7174 (office) Twitter: @mazzaknights Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of IDC, copyright 2014. Reproduction is forbidden unless authorized; Contact [email protected] for information. All rights reserved. © IDC Retail Insights Visit us at IDC-ri.com 16
- 17. PUTTING CONTROL IN THE HANDS OF MARKETERS Confidential and Proprietary Information
- 18. Confidential and Proprietary Information Showcase: Mystic Sports Jenny Head of Commerce, Mystic Sports
- 19. Confidential and Proprietary Information Relevant Customer Engagement
- 20. Scaling to Deliver Relevant Customer Engagement Confidential and Proprietary Information MASTER CATALOG
- 21. Confidential and Proprietary Information Contextual Incentives 10% Discount FIRST TIME PURCHASER! Customer receives discount based on unique shopping habits
- 22. Confidential and Proprietary Information Contextual Incentives 10% Discount FIRST TIME PURCHASER! Customer receives discount based on specific shopping actions 30% Discount HIGH VALUE CUSTOMER Customer receives unique discount based on shopping history
- 23. Empowering Marketing & Merchandisers Business users should demand the power to deliver better, more relevant experiences that convert. Confidential and Proprietary Information Site and " Channel Definition v Promotion Management Customer " Data " Management Catalog Management
- 24. Confidential and Proprietary Information Mozu Overview ü Converge Commerce + Content ü Predictable Pricing ü Multi-Brand, Multi-Site ü Omni-Channel Capabilities ü Mobile by design ü API-first ü Multi-Tenant SaaS ü Open Source" SDKs Built for Business Designed for Innovation
- 25. Curious to see how Limitless Commerce can empower your marketing team? Confidential and Proprietary Information Let us show you. Request a demo at mozu.com
- 26. #HolidayCCS Q&A
- 27. Q&A / Panelists Miya Knights Senior Research Analyst, IDC Retail Insights #HolidayCCS Debbie Hauss Editor-in-Chief Retail TouchPoints MODERATOR Mike Haze Director Of Product Management, Mozu
- 28. Thank You For Joining Us #HolidayCCS The next session in this series… 5 Steps to Deliver the Fastest Mobile Shopping Experiences this Holiday Season Today at 2PM ET / 11AM PT ccs.retailtouchpoints.com/holiday-2014