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Everyone like me should do Everything online?
The presentation by Helen Milner discusses the importance of digital inclusion in education and the existing barriers that prevent access to the internet, particularly among older adults and lower socioeconomic groups. It highlights the social equity issues related to internet access and emphasizes the potential financial benefits of increased online engagement for individuals and the government. Milner calls for tailored strategies to help the digitally excluded population to access online services and improve their lives.
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Everyone like me should do Everything online?
- 1. Section Divider: Headingintro here. Digital Inclusion: Opening Up Learning Helen Milner 23 June 2010
- 2.
- 3. What shall wetalk about today? What does the next web look like? Who won’t access it? Why do we want to open up education? Who won’t access it? Oh my God there’s a budget deficit What shall we do about that?
- 4. What will thenext web look like? Web 1986: WorldTour Web 2010: facebook, Google, iTunesU Web 2015: ??????
- 5. Internet use as % of population Source: World Internet User Statistics June 2009
- 6. “ I wantto google …. Everybody’s doing it!” s aid Liz
- 7. Did you use the internet today? Use the ✔ or ✖ buttons
- 8. We’re doing well,but not good enough Moved from 35% never used the internet in 2006 to 20% in 2009 ONS (2006), and ICM (2009) & ONS (2009)
- 9. 35% of householdsdon’t have the internet Source: ONS 2008
- 10. 70% of peopleover 65 have never used the internet Source: ONS 2008
- 11. 49% of everybodywithout internet access are in social grade DE Source: ICM 2008 / Base: 7,655
- 12. Which is morethan double their incidence in the population AB C1 C2 DE 11 26 18 29 21 21 49 24 Source: ICM 2008 / Base: 7,655
- 13. In 2010: Thereare 5.3m non-users who are both 55+ and in C2DE social group Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010 (Freshminds synthesis of ICM ‘09 and ONS ‘09)
- 14. And almost 25%of non internet users are UNDER 55
- 15. It is acase of social equity: 93% of people under 70 who have a degree are online Source: ONS 2008
- 16. And some peopleover 70 are online too
- 17. It doesn’t matterif they don’t want to use it – does it?
- 18. Internet users confidencein their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
- 19. Direct financial benefitof using broadband in the home £276 per year (lowest income) Third of households not online foregoing savings of £4.4 billion per year Source: SQW Consulting, September 2008
- 20. Being able touse a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
- 21. If it’s sobeneficial why don’t more people use the internet?
- 22. Why (C2DE) usersstarted using the internet “ Does the internet improve lives?” Freshminds April, 2009
- 23. Why non-users don’tuse the internet “ Does the internet improve lives?” Freshminds April, 2009
- 24. Barriers to take-up:2007 analysis of all sources Source: FreshMinds 2007; 2008 Access Skills & Confidence Motivation
- 25. Barriers remain thesame in 2009 “ Does the internet improve lives?” Freshminds April, 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
- 26. Why do wewant to open up education?
- 27.
- 28. Oh my Godthere’s a budget deficit
- 29. Who bought theirlast car tax disc online? Hands up or ✔
- 30. Only 15% ofpeople living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
- 31. I (and peoplelike me) shouldn’t have the choice over how I interact with public services
- 32. I should have to use online channels for all services where there is an online option
- 33. … andput in place a proper safety net for those who can’t access online service Don’t make most excluded more excluded … deliver them a bespoke service
- 34. If all UKdigitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” www.raceonline.org/resources October 2009
- 35. Saving of £900ma year if we get 10m people online and interacting with public services and shopping, and socialising, and finding information, and learning ….
- 36. It’s about peoplenot just numbers
- 37.
- 38. Time for commentsand questions
- 39. Thank You [email_address]www.twitter.com/helenmilner www.ukonlinecentres. com helppassiton.co.uk
Editor's Notes
- #6 World Internet User Stats from June 2009 show we’ve moved up the league table, we’re now with the big players (with smaller populations) of Sweden, Finland and Denmark. Also equivalent to Australia, and ahead of the middle of the pack Spain, France, Germany and the US.
- #9 In just three years we’ve moved from 1 in 3 offline to 1 in 5, we’ve done well but we need to keep working hard to get 100% of the UK population enjoying the benefits of the internet
- #26 (for C2DEs)
- #35 In October Martha Lane Fox and PWC produced an excellent document “The Economic Case for Digital Inclusion” which looked at the digital dividend if more people could get online. For example the poorest households can save almost £300 a year by being online and the Government could save £900m a year if all the digital excluded just made one contact a month online
- #38 About People – People who we can get online to reap the benefits of the internet. Like Paul 47, from Birmingham had been made redundant twice, and feared he would never be employed again. He had never used a computer nor the internet before. After going to his local UK online centre, he started myguide courses and was able to put his new skills on his CV which allowed him to get a new job at Jaguar