Hello Data!
Download as PPTX, PDF1 like682 views
The document discusses the distinction between data visualization and infographics, stating that data visualization is objective and presents raw data, while infographics are subjective and present a structured narrative using data. It outlines different approaches for creating data visualizations and infographics, emphasizing clarity and audience engagement. Additionally, it highlights the advantages of using visual elements, including increased user engagement and improved information retention.
Hello Data!
- 1. Hello Data! Data Visualization vis-a-vis Infographic
- 2. by - TRIDIB GHOSH Visual Communicator, Creative Strategist, User Experience Designer
- 3. Infographic is often “mentioned” as data visualization BUT Are they the “SAME”?
- 4. Very simple. They are NOT. Data visualization is graphical representation of mundane data that is quantifiable and therefore is in the form of numbers. Data visualization is objective and the entire data set is generally presented without editing. While, Infographicis visual representation of data in an organized fashion so that it brings out meaningful & relevant story for a specific audience & thus infographics are subjective .
- 5. Infographics can contain Data Visualizations, but Data Visualizations cannot contain Infographics. The Compare & Contrast. To simply put, the difference is quite similar to that of data & information. Information is refined or structured data, just as an Infographic could be thought of as a refined Data Visualization.
- 6. Examples of Data Visualization
- 7. Examples of Infographics interactive InfographicImage based Infographic Video based Infographic
- 8. So what should be the approach while building a Data Visualization & create an infographic The basic fact that Data visualization is objective and infographics is subjective leads to two different approaches while creating them. – One should not compromise with Data while building up a visual representation of the same and should choose the diagram style accordingly that will emphasize the data clearly and correctly. – On the other hand while designing an infographic focus should be kept to represent the information in an interesting way so that viewers can extract the relevant information without getting bored. At the same time one cannot compromise with the core data.
- 9. 7 steps of Visualizing Data Process Interact •Add methods for manipulating the data or controlling what features are visible. Refine •Improve it to make it clearer and more visually engaging Represent •Choose visual model, such as a bar graph, list, or tree. Mine •Apply methods to place the data in mathematical context Filter •Remove all irrelevant bit Parse •Provide some structure for the data's meaning, and order it into categories Acquire •Obtain the data, whether from a file on a disk or a source over a network. - The Ben Fry Visualizing Data Process
- 10. 5 steps to creating powerful Infographic Visualize • Infographic designs should be inspired by the topic and data. Get Inspired before jumping into creating your masterpiece Organize • Your Infographic content ideally should start with the most important and relevant piece of data so that readers are hooked immediately. Then arrange your other information so that it can hold the momentum and builds a clear conclusion and/or a call-to-action at the end. Edit, Edit & Edit • Most people will have a 3 minutes of attention span in reading an infographic — be selective when choosing which information to feature. Delete any information that does not add value to your message. Focus • Your Infographic topic should be clear enough to be communicated in a short sentence. Find an in- demand topic (please note I have not used a HOT TOPIC) • First, think about the topic that you want to cover. What is important to your target audience? What surprising, useful or informative information can you provide? Also, select a topic that is backed by high- quality research and data that can be used for the creation of engaging visuals.
- 11. Advantages of Data visualization & Infographic Pictures speaks more than thousand words Highly noticeable & instant advertisement Social Media friendly i.e. highly shareable Embeddable i.e. CMS friendly SEO compatible
- 12. Some facts that justifies the Power of Data visualization & Infografic In User Engagement Scale is 9 where as that of is 5.
- 13. Traffic of any website increased by 35 %after visual elements added to the site. After Images Before Images Some facts that justifies the Power of Data visualization & Infografic
- 14. Cognitive Energy spent while viewing images are lesser than that of while reading text. Images Texts Some facts that justifies the Power of Data visualization & Infografic
- 15. Study reveals 90%of the information transmitted to brain are visual Some facts that justifies the Power of Data visualization & Infografic
- 16. And should we forget that our predecessor used to paint on cave walls much before they started to write? Some facts that justifies the Power of Data visualization & Infografic
- 17. So what are you waiting for? Just pick upa topic which you feel is important to address and start representing it visually.
- 18. You might find these links useful: Free resources: Infographic art and vector elements : www.freepik.com Reference websites: a) visual.ly b) vizualize.me c) Easel.ly d) magic.piktochart.com
- 19. Thank You :)