Hello stranger
- 1. Meet new people on a Go!!!
- 3. Gone are the days of those boring chats
- 4. Live a life of curiosity followed by surprise when you meet people directly face to face as people used to in the good old days
- 5. This app will take socializing to a next level. People always have a craving to meet new personalities. Currently people get to know them first by means of texting or by checking their profiles.
- 6. It “eliminates” the middle steps of knowing people first and lets you meet them directly for the activity of your choice and with people who share common interest with you
- 7. It is designed for the younger generation with a goal to transform how people meet these days
- 10. Fast moving for the younger and busier generation. Low cost of acquiring app Mirror real life by connecting people with common likes and interests Give an opportunity to personally meet new people. Core Competencies
- 11. Market Positioning Points Of Differences • It is going to be socializing app with face to face contact rather than online contact • Could be used as a utility app • No chat options Points of Parity • It is a socializing app • Targets mainly youngsters of age 16-25 • Sorts people according to their common interest
- 12. Market Overview
- 13. Its main competitors are tinder and truly madly
- 14. Its possible collaborators can be
- 15. Target Customer
- 17. Its carpool function can be used by people of all ages
- 19. At first the company will focus on increasing number of users for the app.
- 20. With a Target of Within first 3 years
- 21. The company will then enjoy a For every match and membership.
- 22. Strategy
- 25. Meet new people every time you go out
- 26. Whether it is For Movies
- 27. For Travelling
- 28. For coffee
- 29. Or for a carpool
- 31. Collaborators
- 32. Café Coffee Day Café Coffee day will be dining partner. Costumers of “Hello Stranger” will get discounts from CCD and the coffee and dinner option on the app will have CCD logo.
- 33. Ola Cabs Ola cabs will be car pool partners.
- 34. Make My Trip Make my trip will be travelling partners
- 35. PVR Cinemas PVR cinemas will be multiplex and movies partners
- 36. Competitors
- 37. Dating apps Tinder and Trulymadly are the top dating apps in the market currently with more then 50 million downloads each.
- 38. Carpool Apps Carpool India and rideshare are some of the apps popular for carpool in India
- 39. Tactics
- 40. Product • The product will be cool and funky which attracts the younger generation. • It will free of cost to download it and will ask for premium only if there is a match or for monthly/yearly subscription • The product will be apt for a fast moving generation who wants things on a go • People who want to meet new personalities can use this app to satisfy their desire • It can be used for various purposes such as blind dates, carpool, trekking, etc.
- 41. Brand Slogan “Meet new people on a Go!!!”
- 42. Pricing •The cost for downloading the app is free. •If there is a match then both parties have to pay Rs9 each. •You can also get monthly subscription for Rs29 and yearly for Rs199
- 43. Incentives •Deal will be done with collaborates for discount coupons for both users and employs •Initial users will get be given brownie points for each new user they recommend
- 44. The app will be available on google play, app store and windows store Distribution
- 45. Communication •Initially, the app will reach out to public through marketing via collaborators and social media •As the reach of the product increases, it will be publicized by general word of mouth
- 47. Infrastructure The app would not require much infrastructure, except a small working space
- 48. Processes Setting up the app. Contacting collaborators for some finance and publicizing the product Reaching out to more and more consumers by implementing new incentives
- 49. Schedule Get 1 million users within first 6 months Reach 5 million hits within next 6 months Increase consumers upto 50 million in 3 years
- 51. Disclaimer These slides were made by Aman Vijay under the guidance of Prof. Sameer Mathur, IIM Lucknow. Aman Vijay Sameer Mathur