Hippo Presentation Jboye Study tour
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Hippo is an open-source, context-aware content management system established in 1999, serving large, high-traffic web properties with a focus on open standards and technical leadership. The company emphasizes audience empowerment, personalization, and flexibility, enabling businesses to innovate and reduce costs without vendor lock-in. Key case studies include the Rijksoverheid and the Ministry of Foreign Affairs, showcasing Hippo's capabilities in multi-channel content delivery and micro-site management.
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Hippo Presentation Jboye Study tour
- 1. Hippo CMS C on te xt Aw ar e
- 2. Tjeerd Brenninkmeijer CMO and co-founder of Hippo
- 3. Today’s presentation About Hippo The Hippo Vision Client Cases Demo Q&A
- 4. About Hippo Open Source Enterprise WCM Established in 1999, over 70 employees, offices in Amsterdam, Boston and San Francisco Privately held & double-digit-growth Technical leadership with an Apache background • Powers some of the worlds largest, most heavily trafficked web properties Enterprise Hippo On-Demand Training Professional Services Support Subscription
- 6. Hippo & Standards • OpenID, OAuth • JCR 170, CMIS, WEMI • CSS, HTML5, JSON • REST, Open API • Widgets / Gadgets • OpenSocial
- 7. Customers we welcomed in 2011
- 8. Some of the partners we welcomed in 2011 SI Partners Technology Partners Connectors
- 9. Vision
- 12. Hippo CMS 7.7: Channel Manager
- 13. But.. Multi Channel isn’t enough! REST
- 14. CONTEXT
- 16. Our vision All websites will become context-aware and personalized And personalization is.. Delivering the most relevant content to the audience
- 17. Audience Empowered WCMS H IP P O Phase I Phase II Now Future Developers Editors Marketers Audience Audience Empowerment Time
- 18. Empower your audience Context aware content management
- 19. Case study From Many to one
- 20. Help! My site is dead. Text
- 21. From many to one! Cost saving & improve communication • 1logo - 1 voice • Cost saving • Improve communication • Open source & open data
- 22. CMS & Open Source Freedom & Flexibility The web is changing Content Management needs to facilitate change Customization & Innovation
- 23. Open Source = Open Innovation Freedom & Flexibility Business needs: • No vendor lock-in • Extensibility & customization • Interoperability = open standards • The possibility to upgrade • The freedom to innovate • Re-use -> cost saving
- 24. Hippo CMS Freedom & Flexibility • Reduce time-to-market • Enables you to create more innovative business • Lowers Total Cost of Ownership (TCO)
- 25. Hippo makes Open Source ready for the Enterprise • Support is core business • Roadmap alignment • Continuity • Freedom to innovate
- 27. Organization & Process • Form an A-team • Stay in control • Scrum (agile) • Tendering process • No European tender software -> Open source • European tender Services & Hosting
- 28. Case - rijksoverheid.nl Open data
- 29. Case - rijksoverheid.nl Empower your audience
- 30. Ministry of Foreign Affairs: Micro Sites
- 31. Translations Non-Western character sets 100+ domains 300 subsites Content sharing One look-and-feel One CMS
- 33. Dutch Libraries • Context aware content delivery from a single source • IPad • Mobile REST • Web • Widgets • REST API
- 34. Dutch: Police
- 35. Case hetccv.nl
- 36. Case - cvz.nl
- 37. Case - wijchen.nl Local goverment
- 38. Hippo Community Documentation, developer webinars, samples http://www.onehippo.org
- 40. Sharing ideas, Build components together & share cost
- 43. More about Hippo: www.onehippo.com www.onehippo.org 27
Editor's Notes
- #9: US & EU
- #12: If you create content only for your website, you’re missing out. Content should be targeted towards all current and future publication platforms.
- #14: - strategy that focuses on multiple channels isn’t enough - just publishing the same content to different channels won’t be enough =>- start thinking about CONTEXT as part of our Web content platform - device, location, time, social information, behavioral data and every other environmental aspect we can get to deliver content to audiences in a contextual way I know we will be talking a lot about mobile, and other channels for managing content on this panel but for companies that are starting to think about a content strategy and their platforms for 2012 and beyond – just publishing the same content to different channels won’t be enough…. We have to start thinking about CONTEXT as part of our Web content platform – we have to start using the device, location, time and every other environmental aspect we can get to deliver content to audiences in a contextual way…
- #15: Horses = behavior http://www.istock photo.com/stock-photo-9992127-wristwatch-on-a-wrist-clipping-path.php http://blogs.can oe.ca/outdoorsguy/uncategorized/fox-versus-house-cat/ http://www.istockphoto.com/stock -photo-8947094-airport-panel.php http://www.istockphoto.com/stock-pho to-10006584-vintage-transportation.php http://www.istockphoto.com/stock -photo-3934710-man-holding-mobile-phone-laptop-in-background.php
- #16: Great example of Context Awareness: in a car, driven 80 mph, currently in Boston, destination: San Francisco, Local Weather, ...
- #18: Over time, the push-model has predominated. The new model is the Audience empowered, demand-driven model of content
- #27: Keeping context in Views
- #31: Top brands are thought leaders
- #33: Top brands are thought leaders
- #35: Group-based content delivery