Downloaded 1,014 times
history of advertising
- 1. HISTORICAL DEVELOPMENT OFADVERTISING1
- 2. CONTENTFirst ExamplesPrinted advertisementsRadioAdvertisingTV advertisingInternet Advertising2
- 3. definitionAdvertising is a formof communication used to persuade an audience to take some action with respect to products, ideas or services.3
- 4. Why andWhen?The ideaof advertising emerged when people started to trade.People advertised to make their products known by larger groups of people.4
- 5. FIRST EXAMPLES1.SignsSometraderslikethePhoenicians, paintedcommercialmessageson rocksalongthetradelanes. Excavations at Pompeiirevealthateachlittleshop had an inscription on thewallnexttotheentrance. Thegladiatorcontestsannouncement on papyrusorwallareregarded as thefirstexamples of advertising.5
- 6. Advertisement on awall in Pompeii, prompting a gladiatorcontest6
- 7. FIRST EXAMPLES2.Town criersMenwere paid to circulate through the streets of the city to inform people about a product or service.The Greeks were among those who relied on town criers. They used them to announce the arrival of the ships with cargoes. 7
- 8. FIRST EXAMPLESLatertheybecamethefirstmediumforpublicannouncements inmanyEuropeancountries8
- 9. PRINTED ADVERTISEMENTSInvention ofthepress is thebase of modern advertising.Itgaverisetomassmedia in the form of newspapersandmagazines.It is easytoproduceandcheaperthanhandcoppiedmessages.9
- 10.
- 11. PRINTED ADVERTISEMENTSThefirstprintedadvertisementwas ahandbillwrittenby William Caxton in 1477 andhanged on thewall of a church.Itwasthe of his book ‘ThePyes of SalisburyUse’ 11
- 12. PRINTED ADVERTISEMENTSThe firstcontinuously published newspaper in America was the Boston News-LetterThe first issue was distributed by John Campbell on April 24, 1704. The first paid newspaper advertisement was an announcement selling real estate on Oyster Bay, Long island on May 8, 1704.12
- 13.
- 14. PRINTED ADVERTISEMENTSThefirstadvertisingagencywasfounded inthiserabyVolney B. Palmer.(1840)Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers.14
- 15. PRINTED ADVERTISEMENTSVolney B.Palmer An advertisement ofPalmer’sAgency15
- 16. RADIO ADVERTISINGThe inventionof radio has a great role in the historical development of advertising Radio is the first broadcasting medium that became universally popular. Radio advertisements reach to mass more easily16
- 17. First wireless messagewas transmitted in 1906.First radio station was founded in 1920 in United States. 17
- 18. RADIO ADVERTISINGWEAF ofNew York is credited with airing the first paid radio commercial in 1922, advertising an apartment complex. Radio programming and advertising peaked during the 1930s and 1940s.18
- 19. RADIO ADVERTISINGIn theearly days, the commercials were read live on the air.In1940s, bigcompaniesstartedtomakethesponsorships of wholeprogrammes.19
- 20. TV ADVERTISINGThe TVis thegreatest step in thehistory of advertising;It is thefirstaudio-visualmedium.Peoplewerealreadyfamiliarwithradioand it wastheradiowithpictures.20
- 21. TV ADVERTISINGThefirstpublic TVdemonstration in the USA occured in New York in 1939.Thefirstadvertisementbroadcasted in 1941.21
- 22. TV ADVERTISINGItwas anadvertisement of Bulovawatchcompany. 22
- 23.
- 24. ONLINE ADVERTISINGThe internetbrought a newdimensiontoadvertising.Immediatepublishing of informationImmediatereactiontoadvertisement(online shopping)It is easytoreachanytime.24
- 25. ONLINE ADVERTISINGThefirstexamples ofonline advertisementswere in form of banner.25
- 26. ONLINE ADVERTISINGThepioneer ofonline advertising is HOTWIRED.26
- 27. ONLINE ADVERTISINGThe firstweb banner sold by HotWiredand paid by AT&T,It was put online on October 27, 199427
- 28. ONLINE ADVERTISINGToday, viainternet, it is possibletoreachlargegroups of peopleeasily.SocialnetworksE-mailsNewsportals28
- 29.
- 30.