Hot New Programs for Agents
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The document discusses trends in real estate marketing tools and technologies. It finds that only 22% of agents use an advanced system to manage leads, and that responding to inquiries within 5 minutes versus 30 minutes increases the odds of contact by 100 times. The document also reports that 59% of agents do some form of niche marketing, and that 83% and 60% of agents use Facebook and LinkedIn, respectively, for social networking and sphere of influence branding.
Hot New Programs for Agents
- 1. Hot New Programs, Tools and Technologies for AgentsFrederick Herot VP MarketingRealtor.com & Top Producer
- 2. What kind of real estate marketer are you?
- 3. What kind of real estate marketer are you?
- 6. How are you managing your leads?
- 7. How are you managing your leads?Only 22% of agents use an advanced system to manage leads
- 8. How are you managing your leads?Only 22% of agents use an advanced system to manage leadsHow do agents organize follow- up?20% by memory45% with written files13% with spread sheet22% with a system (like Top Producer)
- 9. Do you do niche marketing?59% of agents do specialty advertising
- 10. Specialty / Niche Marketing80% of buyers would prefer to work with an agent who specializes in their type of home*NAR survey to buyers and sellers59% of agents say they target at least one specialty / niche market5% New construction5% Luxury4% Condo6% Foreclosure4% REO4% Waterfront1% Equestrian*REALTOR quiz
- 11. Specialty / Niche Marketing80% of buyers would prefer to work with an agent who specializes in their type of home*NAR survey to buyers and sellers59% of agents say they target at least one specialty / niche market5% New construction5% Luxury4% Condo6% Foreclosure4% REO4% Waterfront1% Equestrian*REALTOR quiz
- 13. MIT study:“Data suggests that if you aregoing to try to contact a lead,your odds to reach them dropover ten times if you wait pastthe first hour of shown interest.The odds of contacting a lead if calledwithin five minutes versus 30Minutes are 100 times greater.”
- 16. How quickly inquiries are responded to:
- 17. How quickly inquiries are responded to:
- 18. Past customersComparing NAR study we commissioned and what agents said in survey we sent to agentsPast customers:
- 19. 50% of agents don’t set aside time for follow-up calls and emails30% spend 1 hour a week13% 2 hours a week4% 3 hours a week2% 4 hours
- 20. Marketing and Managing listings74% of sellers thought it was important to have a prominent placement on REALTOR.com®*NAR survey to buyers and sellers70% of sellers would probably be more likely to list with an agent who would put a video of their home on the internet*NAR survey to buyers and sellers30% of agents use video on their listings on the internet*REALTOR quiz
- 21. Mobile12 % of agents will get a new device this year8% have Iphone1% Palm Pre3% bought Blackberry Storm 15% have conventional Blackberry6% Droid7% Other
- 22. Mobile12 % of agents will get a new device this year8% have Iphone1% Palm Pre3% bought Blackberry Storm 15% have conventional Blackberry6% Droid7% OtherNew devices started movement where by 2013 more will access the internet by mobile than through their desktop2008 Microsoft was third largest non-bank business in the world (market cap $251b) – Apple #23 with $113b2010 Apple #3 $229b – Microsoft #4 $201b
- 23. 43% of agents have a written marketing plan and budget
- 24. The number of first time buyers has risen steadily from 2006 when only 36% of homes were sold to first timers. Now it is up to 50%. *NAR survey to buyers and sellers80% of first time buyers indicated “help with the home buying process” is the most important benefit provided by REALTORS®*NAR survey to buyers and sellers
- 27. Social Networking and sphere of influence branding57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. *NAR survey to buyers and sellers
- 28. Social Networking and sphere of influence branding57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. *NAR survey to buyers and sellers46% of income for agents making $50k was referral or repeat57% referral or repeat if income over 100k64% if over $150K*NAR 2010 member surveySellers say that 91% of their agents used internet to market propertySellers say 5% of their agents used social network to market*NAR survey to buyers and sellers
- 29. Social Networking and sphere of influence branding57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. *NAR survey to buyers and sellers83% of REALTORS use Facebook60% of REALTORS® use Linked-in24% use You Tube74% have a personal page on Facebook29% have a business page on Facebook*REALTOR quiz
- 34. FrederickHerot
- 35. $60,00065
- 36. $80,000