Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcing platforms // April 2015
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The document discusses the impact of digital platforms like GitHub and trends in technology, addressing themes of open source, democratization of code, and innovative payment solutions. It highlights the evolving nature of consumer interactions with digital services, including subscription models and nostalgia-driven features in social networks. The text emphasizes the importance of community-driven projects and startups that aim to redefine the landscape of internet usage and software development.
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Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcing platforms // April 2015
- 2. Whoever will consider themselves in this way, will get frightened of themselves, and, supposing they are held up by the mass that the nature endowed them with, between those two abysses of infinity and void, they will shiver in the sight of those wonders; and I believe that their curiosity turning into admiration, they will be more inclined to contemplate them in silence than to seek them with presumption. Pascal, The two infinities, Pensées Our two digital infinities: these are the assumption of this quarterly column, they are the GAFA - we had dedicated the end of 2014 to them - with our GAFAnomics study - and all those projects, those millions of o�en tiny projects, that flourish or proliferate, supported by the crowd. This crowd, by means of the internet, becomes expert. Pascal, founding father of computer science, was right: curiosity turns itself into admiration, the presumption vanishes in front of the genius of the internets, but it would be a pity to stay silent when everything is changing... This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading platforms: Kickstarter, Indiegogo, AngelList, Product Hunt... And this time, we decided to shed light on GitHub, "the real open platform for code", halfway between a Facebook for coders and a so�ware factory outlet, limitless, to cra� new applications. Our key learning, at the start of 2015: the crowd is keen on ambition and nostalgia. Startups devise new approaches to tackle Internet navigation and search, but also payments, thus challenging Apple, Google and Amazon. You can more and more subscribe to everything, and probably sooner than later to anything. As regards nostalgia, what if emoticons were, at last, our Esperanto? What if social networks had the memory of your granny? And we're pleased to notice (it's been for a few years now) the return of DIY within technology: building one's computer, subscribing to surprise bags for makers. Retro or future, tiny or giant, Pascal, again, would have said: the Internet "is ageless, it is always nascent". INTRO Stéphane Distinguin CEO FABERNOVEL INTRO
- 3. _ GitHub, the real open platform for code _ Build It Yourself _ In search of Renewal _ One Card to rule them all _ Unlimited Subscriptions _ Sharing Nostalgia _ Goodbye to (alphanumeric) language _ Contacts SUMMARY
- 4. GitHub, the real open platform for code
- 5. Created in 2008, GitHub has become the essential website for developers, regardless of their chosen language. On this platform, they give open access to their code, their software so that others can use and improve it. Why should you pay attention to it? It's not trivial to watch this platform and its "deposits"! As a real trends indicator, Github is an absolute must for every project that will count tomorrow. Moreover, the GAFA - Google, Apple, Facebook and Amazon - make no mistake about it and expressly ask their developers to contribute to the website's projects. GITHUB, Social network for coders GITHUB,THEREALOPENPLATFORMFOR CODE
- 6. 2048 Published on GitHub by the programmer Gabriele Cirulli, this mobile game quickly became popular. Especially thanks to its derivative versions: remix culture is a sign of success, don't forget it. PopcornTime Popcorn Time is a cross-platform application that allows you to watch movies and TV shows online for free. The program is a competitive alternative to subscription-based video streaming services such as Netflix. Taken down by its original developers due to pressure from the MPAA, it has been deposed on GitHub in open source to enable its survival with forked versions. APIfication of Reddit & HackerNews Both Reddit -the famous online communitys- and HackerNews -the social news website created by the director of Y Combinator- unveiled on GitHub their API and source code. IT HAPPENED ON GITHUB GITHUB,THEREALOPENPLATFORMFOR CODE
- 7. REMIX CULTURE With derivate and forked works, GitHub is the land of Reappropriation. A sign of time but also a new way to see what is succeeding, according to Lawrence Lessig's Remix Culture. CODE'S DEMOCRATIZATION "Deposit", "bootstrap", "framework": GitHub's keywords converge towards one purpose: to simplify preexisting programming languages, and to make them more efficient in their development and execution. But also handy. The popular Ruby on Rails language, easy to learn and practice, is a figure of this democratization of the code. CULTURAL THINGS ON GITHUB GITHUB,THEREALOPENPLATFORMFORCODE
- 9. Far from the "cliché" of the dodgy DIYer or geek, the growing makers movement earns its pedigree. This year, the TechShop fablab will open in Europe with Leroy Merlin, a chain belonging to Adéo, the third largest DIY retail company in the world. Today we extend our experimentations to our technological devices, we go to fablabs to print keys or build Arduino-based connected objects. Also, a mention to the Makerbox launched by Usbek et Rica, which grants you direct access to Paris's fablabs. Why should you pay attention? The "BYI movement" responds to both an increased consumer's concern about control and customization, and a growing need for technological accessibility and democratization. As in Africa, where there is an outbreak of fablabs and where 3D printers and computers are built by recycling wastes. MAKERS ARE GOING HARD(WARE) BUILDITYOURSELF
- 10. Kano In 2013, 2 americans created Kano, a DIY and open source computer. Very affordable (99$) their "learn-to-code computer kit" was sent to 18,000 people after a $1.5M campaign on Kickstarter in September 2014. Sam Sam SAM is a wireless electronics kit that will allow anyone to make connected devices without specialist coding skills. SAM seamlessly integrates hardware, software and the Internet. WeIO CROWD-FUNDED & CROWD-BUILT Designed by the French agency NoDesign, WeIO is an innovative open source hardware and software platform for rapid prototyping and creation of wirelessly connected interactive objects using only popular languages such as HTML5 or Python. BUILDITYOURSELF
- 12. The advent of smartphones brings about the need for a new search paradigm: whereas the web search relied on universal adresses to index content and services, the mobile era has engendered bloated app stores and siloed apps, for which a connective tissue is clearly lacking, using private and public data without compromising the former. A gap that new upstarts are willing to fill (and conquer), building a new index infrastructure (called deep links) and a customized search experience. Why should you pay attention to it? Look at the clout Google acquired starting from an uncontested superiority in search, and you will understand that the winning player will certainly be the gatekeeper of our content for more than the decade to come - and an Internet giant. BAND OF BROWSERS INSEARCHOFRENEWAL
- 13. The unfolding quiet battle for mobile search involves powerful incumbents (Google, Microsoft and Yahoo) but also nimble challengers. Vurb is a browser-based web application. This contextual content engine is a platform that connects and compiles relevant information. It gives you the possibility to perform searches within the many native apps of your smartphone. Relcy is building a search engine that searches across all the content on your mobile device to help you find what you are looking for in a faster and easier way and deliver an intelligent and highly personalized search experience. A MOBILE SEARCH INSEARCHOFRENEWAL
- 14. One Card to rule them all
- 15. Credit cards are threatened to be wiped out from our digital future: even if devices such as Stripe's dongle are attempting to make them accepted in every store, new substitutes have recently emerged, from Apple Pay to M-Pesa, a feature-phone-compatible mobile payment system that has almost become universal in several African countries. Credit cards have barely changed in several decades and may become irrelevant to the smartphone era. Why should you pay attention? Reinventing the credit card system means broadening its function, from a dumb piece of plastic to an aggregator of multiple accounts and loyalty cards, a spending tracker, a fraud-prevention device, all coupled with a mobile app... Through a truly hybrid (physical & digital) experience, credit cards could become our "transactional identity" tomorrow. FUTURE OF PAYMENTS: WITH OR WITHOUT CARDS? ONECARDTORULETHEMALL
- 16. It's no big news: several startups try to rethink the credit card as a unique card that will replace the other ones. We already know the unsuccessful Coin or Clinkle. Here are the new Knights: Plastc, who wants to turn all your cards into one sophisticated device. With a magnetic stripe and barcode display, Plastc Card's promise is to work in all the places you already spend your money. Final is meant to help people not only control their spendings but prevent fraud. Unique credit card numbers can be set up with individual retailers. Swyp, which is backed by the startup Qvivr, is the latest "smart" digital wallet system to hit the market. Swyp learns users' behaviors and anticipates the card they want to use, based on the time of the day or their location. THE QUEST FOR THE HOLY UNIQUE CARD ONECARDTORULETHEMALL
- 18. Netflix for movies and Spotify for music have made us accustomed to an unlimited type of consumption. Source of sociological changes regarding culture, this trend is now extending to the physical realm. Unlimited subscriptions were not so much a byproduct of the digitalization of cultural goods but rather a new economic model applicable to any industry. Why should you pay attention to it? The unlimited subscriptions trend reminds us that the digital revolution is affecting every industry, on the web and in real life. What links the two is the rise of platforms that aggregate demand and fine-tune the client relationships and their overall experience with third-party providers. The result is a welcome access to more and more goods and services. But this democratization process also means that the economic power is shifting to the client-facing platforms from the service providers, the latter slowly becoming the commoditized endpoints of an experience they do not control anymore. UNLIMITED CULTURAL GOODS UNLIMITEDSUBSCRIPTIONS
- 19. A new wave of startups with disruptive business models revolutionized mass travel on both sides of the Atlantic. The "all-you-can-fly" airfare concept created by the company Surfair is growing. Beacon offers unlimited flights to a variety of destinations across the Northeastern United States for $2,000 a month. Take Air Europe's first experiment is launching in March 2015. One card to access all the cultural events without tickets. MoviePass is the pioneer of subscription-based services for going to movie theaters. Born in 2011 in NYC, it inspired several others. Only available in the United States, this service gives members across the country the ability see up to one 2D movie every 24 hours for a fixed monthly fee. Jukely this startup is offering users an unlimited subscription to concerts in their city for just $25 a month. ALL YOU CAN SEE SKY'S NOT THE LIMIT UNLIMITEDSUBSCRIPTIONS
- 20. ring Nostalgia
- 21. Facebook just announced a new feature called "On This Day" which will allows users to highlight the content they posted over the past years. It will be available on both the website and the mobile apps. The fact that Facebook is trying to ignite the spark of nostalgia is not an isolated act, remember the previous features "Look Back" ( a 62-second video montage of your most notable moments shared on Facebook) and "year in review"(surfacing the 20 most popular posts in one's timeline). But we can quote several other initiatives driven by other social networks including Foursquare's Time Machine, Instagram's best moments... Why should you pay attention to it? In the era of information proliferation, finding and remembering events that we hold dear is not easy. The Millennials adopt as fast as they forget the new features and apps that give them the satisfaction to review, consume and share again those memories. Marketing strategies which value propositions based on nostalgia make it possible to re-engage users, to encourage them to return on the social platform. I KNOW WHAT YOU DID LAST SUMMER SHARINGNOSTALGIA
- 22. This new feature propulsed by Facebook is in fact not surprising. Popular Apps are directly targeted, and they have the advantages to be connected to not only with Facebook but also Twitter, Instagram, Foursquare... Timehop is a "time capsule of you". Each day this popular app surfaces past status updates and pictures shared exactly one or more years ago. Timehop helps you remember and share all of your online memories. Since 2013, Memoir helps you relive and share your best memories - buried in your camera roll, Facebook, Twitter, Instagram, Foursquare, Dropbox, and your Mac accounts - when they matter the most and with just the right people. Every single day. NOSTALGIC APPS SHARINGNOSTALGIA
- 24. Thanks to many specific mobile applications, Millennials handle a particular language made of images that allow them to visually support their emotions and reactions. Text messages, tweets, Facebook inboxes or Line messages are filled with emoticons – from emojis to stickers – and compete for new discoveries to stimulate discussion: very short videos and gifs, pictures associated with texts and drawings, sometimes directly made on a touch screen. A communication phenomenon quickly seized by brands: Ikea offers its own emoticons keyboard (like Karl Lagerfeld with "emotiKarl"), Burberry his stickers on Line... Why should you pay attention to it? This cultural phenomenon carried by Millennials summarizes years of debate on the simplification of language - to curse the SMS abbreviations is now outdated. If it appears to be effective, will it soon be universal? This dream of a new Esperanto is defended by The Guardian in his article "Emoji: the first truly global language?". But don't be naïve, for now it is especially a boon for brands which decline their products in emoticons and other stickers, which squat social platforms and which extend their influence. Startups as Swyft Media (in the United States) and Feeligo (in Paris) surf on this emoticons "stickers" business by offering their services to brands. EMOJI INVASION GOODBYETO(ALPHANUMERIC)LANGUAGE
- 25. This animated GIF keyboard makes it easy to communicate via reaction GIFs. Steven Founded by pushd, Steven is an app that automatically shares locations as emojis. Steven doesn't actually send out precise locations, simply images. Emoj.Li Emoj.li is an emoji-only chat tool. The username and conversations are a combination of emojis: easily confusing. PopKey SMS FULL OF IMAGERY GOODBYETO(ALPHANUMERIC)LANGUAGE