How a blog can drive your mission
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The document emphasizes the importance of creating valuable custom content to engage consumers, stating that a majority feel positively towards companies producing such content. It highlights the benefits of blogging, including increased website traffic and inbound links, particularly for organizations that publish frequently. Additionally, the text encourages organizations to repurpose existing content and maintain a continuous blogging strategy for ongoing engagement and feedback from their audience.
How a blog can drive your mission
- 1. Your audience wants your content.
- 2. 60% of consumers feel more positive about a company after reading custom contenton its site. (Source: Content+) 90% of consumers find custom content useful. (Source: TMG Custom Media) 78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
- 3. Current customer (32%) Special offers or deals (32%) Interesting Content (18%) Source: Content+
- 4. Blogging = 55% More Visitors 0 500 1000 1500 2000 2500 Don't blog Blog Blogging = 97% More Inbound Links 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 Don't blog Blog Source: HubSpot, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
- 5. Companies (and nonprofits) that blog 16 to 20 times a month see the biggest return in traffic.
- 6. When you provide content with a context, you make a connection with readers. What this means: Your content has to have value for them.
- 7. You become the publisher To create steady stream of traffic To generate engagement
- 8. Source: eMarketer, http://www.emarketer.com/Article/ Continued-Rise-of-Blogging/1007941
- 9. Age of Blog Readers Under 20 21-35 36-50 Over 51 At 53.3% of all blog readers, 21 to 35 year olds are far and away the main demographic. Source: Sysomos, http://www.sysomos.com/reports/bloggers/
- 10. Ask for comments to find out what people think of your content. Ask for their input on future posts. Find out what makes your readers tick.
- 12. Food security 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 0 1 2 3 4 5 Blog Whitepaper Newsletter AnnualReport Impact Volunteers Campaigns Major Donors
- 14. You probably have tons of content lying around in your annual reports and even on your website that you can repost on your blog.
- 15. On a platform that you own. For longer posts with more in-depth information. To provide greater value. Platform Inform Value
- 16. TO PROMOTE YOUR CONTENT
- 17. Answers to donor questions. Reviews of industry trends. Plans on how you’ll meet your goals. Brief interviews with experts. The inner workings of your organization. Reviews of best informationin your field.
- 19. More donations? Increased awareness?
- 20. Goals Content Promotion Feedback Analytics Blogging is a program, not a campaign. Once you start, don’t stop. It’s an ongoing process.
- 21. CONTACT ME AT [email protected] 450-708-1900 amybutcher.ca