How can company exploit the potential of public

Public relations is the practice of managing information between an organization and individuals. It includes various programs to promote or protect a company's image or individual products in a credible way. There are several steps to effectively manage public relations, including press relations to develop good media relations, product publicity to sponsor efforts promoting specific products, and corporate communications to create a favorable view of the company among stakeholders. Other steps are lobbying to influence legislation, and counselling to advise management on adopting positive programs and practices.