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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social
The document outlines strategies for small and medium businesses to leverage social media for building and nurturing online communities. It emphasizes the importance of creating social platforms that connect marketing campaigns and encourages the use of social CRM to enhance customer relationships. Key recommendations include profile development, social advertising integration, and community engagement through various social platforms.
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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social
- 1. Social Media forSmall and Medium BusinessesJanuary 2010
- 2. Who Are WePublicRelationsStrategy & MarketingStrategy & MarketingSunil Agarwal Managing DirectorIITD, IIMA, MD of 20:20 MediaGaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at GeorgetownDave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’Organizational Development Product ManagementEnterprise SoftwareGautam Ghosh ConsultantXLRI, Deloitte, HP, DellUpasana Taku ConsultantStanford, PayPal, HSBCKaushalSardaConsultantCapgemini CRM, Uhuroo Founder
- 3. What Do WeDoWe build and nurture online communities for clientshelp them build strong long-term relationshipswith customers, partners and employeesto catalyze collaboration and innovationtrigger trial and purchaseand drive loyalty and advocacy.
- 4. Five Reasons WhyBusiness is Social!Consumer Generated ContentCollaborationCollective IntelligenceCommunityConversation
- 5. What can SmallBusinesses Do ?Some Thoughts
- 6. Build a SocialPlatform to Connect Multiple CampaignsThe big idea is to build a social platform to connect multiple campaigns. The campaigns bring in members; the social platform ensures that they stay.Campaign 3Campaign 2Campaign 1AttentionTime
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- 8. What can SmallBusinesses Do?1. Profiles4. Integration with social platforms 2. Reputation systems5. Social CRM On Social OutpostsIn the network 3. Ideation platform / Support platforms6. Social advertising
- 9. Integration with LinkedInSource:http://advertising.linkedin.com/bizsparkTargeted CPC LinkedIn ads to drive leads to expert profile.Direct interaction between experts and developers.
- 10. Integration With LinkedInSource:http://2020social.com/lead-generationTargeted CPC LinkedIn ads to drive leads to landing pageIntegration with community using LinkedIn API
- 11. Integration With TwitterSource:http://exectweets.com and http://venturemaven.comCommunity built around aggregation of tweets related to a professional group, event or keyword.Voting, commenting and sharing on the aggregated tweets.
- 12. Role of aSocial CRM ProgramA social CRM program enables brands to listen to social media conversations, respond to them, track them over time, and eventually host conversations on their own community.Consumers Listen to social media conversationsEnthusiastsRespond to conversations in public or privatelyEntrepreneursDevelopersHost conversations on own communityAsk Us How2020social.com | [email protected]| @[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@ksarda