How can sme’s grow their business & boost profits with an online presence by gurmukh singh intel

How can sme’s grow their business & boost profits with an online presence by gurmukh singh intel

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  Online a BusinessReality How can SME’s grow their business & boost profits with an online presence Gurmukh Singh Head – Business Marketing Intel
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  Agenda Online presence: A Business Imperative & helps drive Innovation How is Intel helping Small Businesses access & adapt technology in their business Crisis & Opportunity
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  Agenda Online presence: A Business Imperative & helps drive Innovation How is Intel helping Small Businesses access & adapt technology in their business Crisis & Opportunity
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  An Unprecedented Crisis
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  A World EconomyIn Shock
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  An Incredible Opportunity
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  $3T+ USA, $827B China, $586B France, $33B Germany, $103B India, $16B United Kingdom, $72B Sweden, $22B Think : Transformation
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  Microprocessor : Heartof Transformation Technology 1993: #1 Super Computer 2001: Super Computer Ranked #328 Today’s Workstation Where to from here?
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  Transformation & InnovationKey Success factors Sustained Innovation & Transformation New Products & Services New Productivity Methods Global Customer Base Global Delivery Boast Higher Margins Higher Valuation Global Acquisitions New Markets: Geographies, Customers
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  IT : StrategicEnabler of Innovation & Transformation Help me develop & test world class products in shortest possible time New product development Help me talk with my customers, employees & suppliers Effectively Communicate With all Accelerate Sales Intelligently Instant Customer Information Secure Mobile Workplace Seamless & Easy Access Help me market products faster, better & World wide Help me serve my customers more effectively Help me collaborate with all stakeholders wherever they are Help me safely give access to resources to customers & partners SCALABILITY MOBILITY EFFICIENCY
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  Affordable Computing Fullyconnected ~ Rs. 12,000
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  Agenda Online presence: A Business Imperative & helps drive Innovation How is Intel helping Small Businesses access & adapt technology in their business Crisis & Opportunity
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  Today: Some ofyour customers are online 4 out of 5 are in age band of 19 – 35 yrs 47M + regular Internet users in country Average family income is 3.2 times national average 3 out of 4 are in “consuming” & “Aspiring Class, SEC A & B 3 out of 4 of them come from the non-metro towns & nearby villages 91% of all regular online Indians ‘shop’ online (search or buy ) Research Online Purchase Offline Source: JuxtConsult, Google
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  Tomorrow : Alot of your customers will be online By 2012 … INDIA 511 5 00 M Internet users 1 00 M Broadband connections 1 00 M Broadband Enabled devices 2011 2012 2010 2007 2008 2009 “ My Digital Vision for India, by 2012, …. 500 million of its population connected to the Internet and its unlimited opportunities, … l00 million broadband connections, and 100 million broadband enabled devices to drive this “Connected Indian” milieu leading to the development and growth of a vibrant economy” - IT Minister Raja Can you afford not to be part of this ? users bb connected devices bb subs
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  Agenda Online presence: A Business Imperative & helps drive Innovation How is Intel helping Small Businesses in India access & adapt technology in their business Crisis & Opportunity
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  Innovation to providebest technology Spend Smart Do More Be More Secure PCs older than 3 years can experience >1.2x additional downtime hours 1 Small businesses are 4.5x more likely to experience hard drive failure with PCs older than 3 years. 1 Newer PCs can draw 50% less power on average 2 PCs older than 3 years can experience up to 1.6x more security incidents 1 Older PCs are not as effective in running the latest security software 6 New PCs have built-in technologies to improve security 7 Multi-task 3X faster than a typical 3 year old desktop 3 Perform excel calculations 2X faster than a typical 3-year-old notebook 4 5X faster Wi-Fi performance and an advanced chip design, letting you stay unplugged 5
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  Intel Business Exchange bxi ndia . intel .com Intel® Business Exchange Public-facing SMB targeted Go-to-Market Engine Software, solutions & services Solutions Educate SMEs on IT and its application in business Match make SME with ISV/VAR via sales leads generated Focused categories and verticals Services Exchange Aggregator of Saas offerings targeting SME – direct and via channel. Other managed services like remote IT management, platform extension, etc., - both Intel and non-Intel created.
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  Where to buywww.intel.com/in/wheretobuy Search selection Search Results Unique Reseller page A reseller updated backend database Easy integration with marketing and Demand Gen activities Unique reseller page with store offers Results 800 + participating resellers ~100 leads/week generated site visits/page views have doubled in a quarter Channel Feedback recd. “ we thank you and Intel for providing our name on the "where to buy" section on  Intel's website. Today only, we received a customer from Haridwar who bought an Intel core2duo based machine. The customer made his choice only after selecting our address from Intel website.” Satbir Singh Roulaniya ComputerCraft
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  In Summary Thiscrisis provides us opportunities. Transforming businesses through innovation is key. Online is not an option but an imperative. Success will require partnership & we are there to work together.