How cloud computing can help your business increase revenue and profits
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Leading adopters of cloud computing are experiencing significant revenue and profit increases, with the top 20% achieving nearly double revenues and up to 250% gross profit boosts. Companies utilizing cloud technology can better analyze data, enhance customer relationships, and foster innovation, evidenced by case studies showcasing substantial financial gains and operational efficiencies. The strategic importance of cloud computing is set to grow, with projections suggesting increased alignment between IT and business functions.
How cloud computing can help your business increase revenue and profits
- 1. RAINMAKERRAINMAKER How cloud can turn you into a Leading adopters of cloud computing are enjoying greater sales and profits. The pacesetters in cloud computing—the top 20%—are already almost doubling revenues and boosting gross profits by up to 250%*. Here’s how you can do it too:
- 2. How cloud computing can help your business increase revenue and profits Spot and exploit profitable future trends early Pioneering cloud businesses leading the way: • Are 170% more likely to use analytics via cloud to derive insights for better business decisions. • Consist of more than 50% who use cloud to integrate & apply mobile, social, analytics & Big Data. 15o 22o 22o 27o 22o 24o 18o 24o 22o 27o 16o 21o
- 3. How cloud computing can help your business increase revenue and profits Use real-time data via cloud Follow the example of construction company VCC, who has worked with IBM to develop systems to share and use real-time data throughout the business. This has helped them: • Identify and act on new opportunities. • Gain a 40% YOY increase in new businesses. • Improve executive decision-making. • Save 400 employee-hours monthly. • Shorten sales cycles. • Eliminate 3-day project feasibility study time lags.
- 4. How cloud computing can help your business increase revenue and profits Serve customers better to drive profits higher The leading users of cloud computing are 136% more likely to use cloud to reinvent customer relationships.
- 5. How cloud computing can help your business increase revenue and profits Develop innovative solutions Here’s a great example from German clothing retailer Gewandhaus Gruber: a fingerprint-based customer loyalty scheme developed with IBM that: • Earned 15% of its annual revenue in just 6 months totalling €2.6 million. • Saved €100,000 in operational costs compared to card-based schemes. • Increased revenue by 4%.
- 6. How cloud computing can help your business increase revenue and profits Create collaborative technology Language services business Berlitz, worked with IBM to create a global workforce platform called SPACE to help its people share and collaborate. The solution enabled Berlitz to: • Identify and apply effective local educational content and approaches to the business globally. • Transform itself from a regionally-based operation to an agile, global one. • Develop higher-quality products, faster.
- 7. How cloud computing can help your business increase revenue and profits Place cloud at the heart of your business As cloud computing is being deployed across business functions, its capabilities will only get more important in driving sales, profits and efficiencies: • 66% of pacesetters are using cloud to strengthen relationships between IT and lines of business. • Cloud’s strategic importance to decision-makers (CEOs, CMOs, finance, HR and procurement executives) will double from 34% to 72% over the next three years.