Alex used new media technologies at every stage of his music video project. He used Blogger to log his research, planning, production work, and evaluations. This allowed him to organize all of his coursework in one place and embed other media like YouTube videos. Google was used for research on hip hop music videos. Prezi was utilized to create unique presentations. YouTube provided inspiration by allowing Alex to analyze hip hop music videos and upload his own creations. Adobe Photoshop and Premier Pro were used to edit photos and piece together footage. An SLR camera captured footage while an iMac and laptop facilitated editing and blogging.