8th Europe Asia Young Leaders
           Forum
   How do cities organize communal life and
         maintain social harmony?
    What can business contribute to these
                processes?
Develop long term capacity within the various actors (NGO, MNC, academic, gov’t, and
citizen) to create stable/ sustainable solutions
•Provide a platform where civil sector professionals can share best practices
•Conduct research, study problems, assess program, & create partnerships
•Work with social entrepreneurs and NGO leaders to develop capacity
•On campus research, develop student leaders, clubs, mentorships, internships


Established in 2004, Hands On China’s mission is connecting people – both locals and
foreigners in Shanghai who want to become involved as volunteers in community
activities with local charities who need assistance.
• Coordinates volunteer opportunities for active professionals, according to their
  availability and personal interests
• Support project partners with direct donations, fundraising planning and execution,
  community project design/implementation
• Design and manage a variety of community relations programs for private sector
  partners in Shanghai – CorpWorks!

Developed the project based class Sustainability and Responsible Leaderships for 193
MBA students
•To institutionally support society by leveraging its students, faculty, alumni
•Improve student awareness of the social and environmental challenges in China
•36 teams will conduct research, develop external partner, & present business plan
Initial Thoughts of Community

How do cities organize communal life and maintain social harmony?
        What can business contribute to these processes?

                    Better City Better Life
How do cities organize communal life
  and maintain social harmony?
Urban Development
Economic Development
Quality of Life

For residents to invest in a city, the city
must provide an acceptable quality of life
that is convenient and affordable
•Healthcare
•Parks and green space
•Entertainment
•Restaurants
•Retail
•Community gatherings
•Transportation
•Culture
Safety and Security

Before a city can find harmony, it must provide
assurance of safety and security
• Remove the threats of crime
• Provide civil services (fire protection and emergency services)
• Disaster relief


More than that, citizens are also looking for:
•Economic Security – That investments in their livelihoods in the city
will not be taken from them
•Physical stability – That their homes and communities will not be
removed arbitrarily and without compensation
•Emotional security – That they will be treated equally, and without
discrimination
•Equitable ownership – That their contributions to society will be
recognized, rewarded, and appreciated
Environmental Stability
 In China, sustainability constraints are far more personal than
                             “carbon”

Resource Management

Labor Safety
Consumer Safety

Urban Planning & Urbanization
Food & Agriculture

Landfills & eWaste

Overpackaging

Healthcare (Elderly & Family)

Traffic and Transport

Air, Food, and Water Quality

Income Gap – Poverty Alleviation
What can business contribute to
       these processes?
Historical Role of Business
Role of business in building community has historically been unclear, and clarity/
guidance typically only came from rules and regulations set up by governments

Only roles that were previously accepted for companies to contribute to society:
•Employee people
•Make Money
•Pay Taxes
•Donate a little money… when you have the chance

… but the rules are changing
China is Maturing
   New regulations are strong
   Healthy vents and feedback mechanisms are being added
   Enforcement is WIP, but getting more consistent

Consumers Have Changed – and So Have Their Expectations
   Consumers are becoming citizens, and citizens are becoming active
   Consumer pressure on industry will only grow stronger
New Responsibilities

Moving Past traditional definitions and appearances of
             “CSR” and “Sustainability”

                      Changing Business Model
                         Paying full price of operations
                         Rebalancing risk / reward equation
                         Improving labor conditions and standards
                         Addressing issues of governance and exploitation

                      Changing Product Portfolios
                         Focus on quality and safety vs. price and speed
                         Moving away from environmentally damaging
                          processes
                         Working to improve industry standards

                      Developing Communities
                         Internally and Externally
                         Creating core values that align with values of
                          employees
                         Moving away from value system that places citizens
                          before consumers
Room for Innovation

Role of Community Enterprises (Social Enterprises and NGOs) is growing




• Better Raw Materials     • Community Services         • Financial Services
• Better Labor Practices   • Community Engagement       • Access to Education
• Better Quality                                        • Economic Opportunity
“In the end, environmental, social and economic sustainability cannot
be separated. A sustainable planet must include a sustainable
human civilization – resilient human systems that respect the
complicated relationships among poverty, human rights, economic
development, environmental health, and human success”
- Institute for the Future, 2008




Richard Brubaker, Founder
rich@collectiveresponsibility.org

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How do Cities Organize Communal Life and Maintain Social Harmony

  • 1. 8th Europe Asia Young Leaders Forum How do cities organize communal life and maintain social harmony? What can business contribute to these processes?
  • 2. Develop long term capacity within the various actors (NGO, MNC, academic, gov’t, and citizen) to create stable/ sustainable solutions •Provide a platform where civil sector professionals can share best practices •Conduct research, study problems, assess program, & create partnerships •Work with social entrepreneurs and NGO leaders to develop capacity •On campus research, develop student leaders, clubs, mentorships, internships Established in 2004, Hands On China’s mission is connecting people – both locals and foreigners in Shanghai who want to become involved as volunteers in community activities with local charities who need assistance. • Coordinates volunteer opportunities for active professionals, according to their availability and personal interests • Support project partners with direct donations, fundraising planning and execution, community project design/implementation • Design and manage a variety of community relations programs for private sector partners in Shanghai – CorpWorks! Developed the project based class Sustainability and Responsible Leaderships for 193 MBA students •To institutionally support society by leveraging its students, faculty, alumni •Improve student awareness of the social and environmental challenges in China •36 teams will conduct research, develop external partner, & present business plan
  • 3. Initial Thoughts of Community How do cities organize communal life and maintain social harmony? What can business contribute to these processes? Better City Better Life
  • 4. How do cities organize communal life and maintain social harmony?
  • 7. Quality of Life For residents to invest in a city, the city must provide an acceptable quality of life that is convenient and affordable •Healthcare •Parks and green space •Entertainment •Restaurants •Retail •Community gatherings •Transportation •Culture
  • 8. Safety and Security Before a city can find harmony, it must provide assurance of safety and security • Remove the threats of crime • Provide civil services (fire protection and emergency services) • Disaster relief More than that, citizens are also looking for: •Economic Security – That investments in their livelihoods in the city will not be taken from them •Physical stability – That their homes and communities will not be removed arbitrarily and without compensation •Emotional security – That they will be treated equally, and without discrimination •Equitable ownership – That their contributions to society will be recognized, rewarded, and appreciated
  • 9. Environmental Stability In China, sustainability constraints are far more personal than “carbon” Resource Management Labor Safety Consumer Safety Urban Planning & Urbanization Food & Agriculture Landfills & eWaste Overpackaging Healthcare (Elderly & Family) Traffic and Transport Air, Food, and Water Quality Income Gap – Poverty Alleviation
  • 10. What can business contribute to these processes?
  • 11. Historical Role of Business Role of business in building community has historically been unclear, and clarity/ guidance typically only came from rules and regulations set up by governments Only roles that were previously accepted for companies to contribute to society: •Employee people •Make Money •Pay Taxes •Donate a little money… when you have the chance … but the rules are changing China is Maturing  New regulations are strong  Healthy vents and feedback mechanisms are being added  Enforcement is WIP, but getting more consistent Consumers Have Changed – and So Have Their Expectations  Consumers are becoming citizens, and citizens are becoming active  Consumer pressure on industry will only grow stronger
  • 12. New Responsibilities Moving Past traditional definitions and appearances of “CSR” and “Sustainability” Changing Business Model  Paying full price of operations  Rebalancing risk / reward equation  Improving labor conditions and standards  Addressing issues of governance and exploitation Changing Product Portfolios  Focus on quality and safety vs. price and speed  Moving away from environmentally damaging processes  Working to improve industry standards Developing Communities  Internally and Externally  Creating core values that align with values of employees  Moving away from value system that places citizens before consumers
  • 13. Room for Innovation Role of Community Enterprises (Social Enterprises and NGOs) is growing • Better Raw Materials • Community Services • Financial Services • Better Labor Practices • Community Engagement • Access to Education • Better Quality • Economic Opportunity
  • 14. “In the end, environmental, social and economic sustainability cannot be separated. A sustainable planet must include a sustainable human civilization – resilient human systems that respect the complicated relationships among poverty, human rights, economic development, environmental health, and human success” - Institute for the Future, 2008 Richard Brubaker, Founder [email protected]