SlideShare a Scribd company logo
Leaders
usetoinspire.
5Stories
Greatthat
Asleaders
you are responsible for
more than just ‘leading’
Talking
comprises 78%
HenryMintzberg
Authorof“NatureofManagerialWork”
of what managers do
with their time.
a team of
12
a company of
10,000
or x 1000
Whether you’re leading
There are times you’ll have to:
Rally Support
Inspire Action
Sell Your Vision
50% Take-up 1.2 Billion
1,000,000 children
20x Zoom
1.25% inflation
50GHz
1,000 GigabytesFacts & Figures alone
won’t cut it.
30 megapixels 4.5 Million Population
4.5 Million dead
1.25% inflation
Climate Change
20Kwh
Great Leaders of all-time 

ToldStories
Leaders
usetoinspire.
5Stories
Greatthat
Story #1
ChallengeStories
seemingly insurmountable
obstacles
Overcome
leadersuseitto:
Tweet this!
KenCarter
Example:
“Coach Carter”
Our deepest fear is
notthatweareinadequate.
Our deepest fear is that we
are powerfulbeyondmeasure.
-CoachCarter
Current
state
Perceived
State
New State
How it works
Application
Low Morale
Fearful
Powerful
Beyond
Measure
Break the false notion that the
current state is worse that it seems.
Story #2
ConnectingStories
to their experiences because
‘I’ve been there’.
Relate
leadersuseitto:
Tweet this!
J.K.Rowling
Example:
Commencement Speech
It is impossible to live without failing at
something, unless you live so cautiously that
you might as well not have lived at all – in
which case, you fail by default.
YoumightneverfailonthescaleIdid,
butsomefailureinlifeisinevitable.
-J.K.Rowling
Current
Team state
A worse-off
scenario
Possibility
Related
Experience
How it works
Application
Graduation :
Fear of Failure
Rejection from
publishers
Uncertain times
and emotions
Succeed
Tremendously
Find common ground to make
them feel understood.
Story #3
MetaphoricStories
concepts with mental imagery that
increases retention and understanding
Articulate
leadersuseitto:
Tweet this!
BrianDyson
Example:
Farewell Speech
they will be irrevocablydamaged.
-BrianDyson
You will soon understand that work is a
rubber ball. If you drop it, it will bounce back.
are made of glass.
these four balls:
FormerCEO,CocaCola
Family,Health,Friends,Spirit
If you drop one of
these....
Leaveontime.GivetimetoFriends&Family.Get ProperRest.
CharacteristicsMainsubject
visualsubject
visualsubject
visualsubject
How it works
CharacteristicsRelationships
Glass
Flower
Infant
Application
Identify lesson and create visual
analogy to illustrate moral.
Story #4
VisionaryStories
leadersuseitto:
grandiose dreams that can
potentially influence big change.
Sell
Tweet this!
ElonMusk
Example:
Tesla Battery Unveiling
andwewilldo.
-ElonMusk
“That’s the future we could have..
That’s the future we need to have.
Zero CO2 emissions: It’s something that
we must do, that we can do
Vision
Introduce Gap
Solution
Road Map
How it works
Global Warming
Tesla
Batteries
Demo
Application
True
Sustainable
Energy
Sell the dream, with a sturdy
plan on how to achieve it.
Story #5
CautionaryStories
past or future mistakes that can be
prevented or minimized
Avoid
leadersuseitto:
Tweet this!
AlGore
Example:
An Inconvenient Truth
andclimatecrisisisReal.
-AlGore
“Here is the truth:
The Earth is round; Elvis is dead; Obama
was born in the United States;
How it works
Current State
Resolution
Peril
Application
Greenhouse
Effect
Saving the
Planet
Melted Polar
Ice Caps
Offer a clear ultimatum between
choosing crisis or resolution.
Recap
Start leadingthrough
Stories.
Purposeful
Different name. Same awesome team.
We’re now HighSpark.
Visit New Site
We’ve helped change makers tell
their stories in a more powerful
way that drives action.
Let us help you too.
Contact Us
Great
Presentations are
no accident.
Inspired by this article:
@kristihedges
Enjoyed this presentation? Great.
Help us continue to create such content by
sharing with your friends!
SharetoDownload
Get our FREE 9 Lesson Email Course
Learn how to tell better stories to sell your
business, yourself and your message.
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