- Oracle has evolved over time from being a challenger to IBM mainframes in the 1980s to becoming the dominant database in the 1990s and 2000s as client-server and internet applications grew popular.
- New technologies like cloud computing, big data, and NoSQL databases now challenge Oracle's dominance as data volumes and types expand beyond traditional relational databases.
- Oracle is responding through acquisitions like Sun Microsystems and new products focused on performance, scalability, and lowering costs to process big data and enable private and public cloud deployments. However, its position is still threatened by new database paradigms and technologies from companies like Google, Amazon, and open source projects.