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How increase your website visibility ? by Naguib TOIHIRI
The document outlines strategies to increase website visibility through search engine optimization (SEO) and social media optimization (SMO). It emphasizes the importance of unique content, optimized title tags, site structure, website popularity, and social presence. Additionally, it highlights various tools and techniques to enhance website performance and avoid common pitfalls that can negatively impact search engine rankings.
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How increase your website visibility ? by Naguib TOIHIRI
- 1. HOW TO INCREASEYOUR WEBSITE VISIBILITY ? Naguib TOIHIRI Digital Marketing Manager [email protected] @NaguibToihiri
- 2. @NaguibToihiri Is a websiteranked according to its traffic?
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- 4. • Search enginehave 4 major steps : – Crawling the Web with robots – Indexing collected web pages – Ranking results by relevance (algorithm) – Returning results with results page How do search engines operate ? @NaguibToihiri
- 5. What is SEO? Search Engine Optimization(SEO) = All techniques that improve a website visibility on search engines SEO is part of Search Engine Marketing (SEM) @NaguibToihiri
- 6. SEM= Search EngineMarketing + SEO = Search Engine Optimization + SEA = Search Engine Advertising + SMO = Social Media Optimization What is SEO ? @NaguibToihiri
- 7. What is SEO? @NaguibToihiri Goals •Generate targeted and qualified traffic •Be more visible on search engines Middle Term Short Term Long Term •Generate traffic •Be more visible on social medias •Generate targeted and qualified traffic •Make conversions quickly Levers SEA SMO SEO Results
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- 9. Why SEO isso important ? 92 % of Internet users use search engines to find information on the web Pew Internet – August 2011 50 % of traffic can come from search engines Médiamétrie-eStat study – april 2012 85 % of Internet users click on natural results SearchEngineWatch.com – october 2012 58 % of Internet users click on the top 3 results SearchEngineWatch.com – april 2011 @NaguibToihiri
- 10. Google dominates searchengines (France) @NaguibToihiri
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- 12. – Knowing yourwebsite health Google Webmaster Tool @NaguibToihiri
- 13. – Following yourwebsite traffic Google Analytics @NaguibToihiri
- 14. – Knowing yourweb traffic from search engines Google Analytics @NaguibToihiri
- 15. – Identifying keywordstrends Google Trends @NaguibToihiri
- 16. – Identifying relevantkeywords Google Adwords (Keyword generator) @NaguibToihiri
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- 18. Rules : • 1unique descriptive title per page • Maximum 70 characters • At the top of the HTML code ("head") 1) Optimizing title tag @NaguibToihiri
- 19. 1) Optimizing titletag @NaguibToihiri
- 20. Helping tools : •Google Webmaster Tool – Detect duplicate titles • Google Adwords (Keyword generator) – Choose relevant keywords 1) Optimizing title tag @NaguibToihiri
- 21. Rules : • Minimum300 words per page • Regularly publish content • Unique and quality content 2) Publishing quality content @NaguibToihiri
- 22. 2) Publishing qualitycontent @NaguibToihiri Helping tools : • Google Adwords (Keyword generator) – Choose relevant keywords • Alyze.info (analyze) – Information about page content
- 23. Rules: • Site structure –Appropriate site tree – Internal links to deep pages 3) Optimizing the structure @NaguibToihiri
- 24. 3) Optimizing thestructure @NaguibToihiri Level 1 Level 2 Level 3
- 25. Rules : • Contentstructure – 1 H1 tag per page (using the same as title tag) 3) Optimizing the structure @NaguibToihiri
- 26. 3) Optimizing thestructure @NaguibToihiri Level 1 Level 2 Level 3
- 27. Helping tools : •Google Webmaster Tool – Submit an updated sitemap • Web Developer Toolbar (Information / document outline) – Analyze page content structure 3) Optimizing the structure @NaguibToihiri
- 28. Rules : • Getquality links (High Page Rank) • Optimize links (Anchor Text) • Get variety links 4) Improving website popularity @NaguibToihiri
- 29. Helping tools : •Command « link:yourwebsite.fr » on Google – Number of backlinks • Majesticseo.com – Mesuring quality backlinks 4) Improving website popularity @NaguibToihiri
- 30. 4) Improving websitepopularity @NaguibToihiri
- 31. Rules : • Facilitatesocial sharing from your website • Be on social networks • Create a blog 5) Asserting your social presence @NaguibToihiri
- 32. Helping tools : •Add social sharing plug-in on your site • Create a Google + account, Facebook, Twitter and other social media ... • Use a CMS for the blog (eg. Wordpress) 5) Asserting your social presence @NaguibToihiri
- 33. « We douse Twitter Facebook links and ranking, as we always have in our websearch ranking » Matt Cutts - December 2010 @NaguibToihiri 5) Asserting your social presence
- 34. • Hidden content •Keyword stuffing • Duplicate content (Google Panda) • Buy / Links Exchange • Incoherent links (Google Penguin) …we don’t follow Google rules ;-) What Google does not like @NaguibToihiri Google ~ 50 algorithm changes per month
- 35. THANK YOU Naguib TOIHIRI DigitalMarketing Manager [email protected] @NaguibToihiri