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How Kent businesses can drive change through Social Media
The document discusses how Kent businesses can use social media to drive change and support business goals. It recommends segmenting audiences and devising a content strategy that is relevant, engaging and provides value. The strategy should build the business's profile and differentiate it through thought leadership on social media platforms. Metrics like interaction and sales leads can then measure the return on investment from social media activities.
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How Kent businesses can drive change through Social Media
- 1. How Kent businessescan drive change through Social Media
- 2. • Managing Directorof Zoodikers Consulting • 25 years at top level in marketing, PR & social • TEDx speaker • Chairperson of PRCA’s South East/E. Anglia Group • Regularly called on to commentate on social media for BBC TV and radio • Spoken and moderated at high-profile industry events @katieeking
- 3. | 3 29/11/2012 | SocialMedia Legals Smart phones and social channels have altered the way we buy and sell
- 5. | 5 29/11/2012 | SocialMedia Legals And they are impacting customer service
- 7. | 7 29/11/2012 | SocialMedia Legals Strategy: ensuring social media supports your business goals
- 8.
- 9. | 9 29/11/2012 | SocialMedia Legals Planning is essential for sales success
- 10. | 10 29/11/2012 | SocialMedia Legals 1. Plan & segment your audience 2. Devise a content strategy 3. Build profile and differentiate 4. Nurture sales leads
- 11. Your audiences Business objectives Marketing objectives Perceptions tocreate in 3, 6, 9 months Messages to convey INFLUENCE THEM PR & social media tools Prospective customers To achieve £x turnover & minimum x% net profit Twitter/LinkedIn Online PR Blog Networking Existing customers LinkedIn Groups Case studies Social media Awards Recruiting staff Webinars Newsletters Social media Partners + agents News stories Social media 1. Segment audiences
- 12. | 12 29/11/2012 | SocialMedia Legals Segment by: Demographics (e.g. ABC1 males/25+) Vertical sector (e.g. retail) Business function (e.g. business owner) Geography (e.g. Kent)
- 13. | 13 29/11/2012 | SocialMedia Legals 2. Content strategy Relevant Engaging Fresh Creative Value add Profile Differentiate Consistent, constant, connected
- 15. | 15 29/11/2012 | SocialMedia Legals 3. Build profile & differentiate
- 16. Building profile &thought leadership
- 22. | 22 29/11/2012 | SocialMedia Legals Topical/trendin g
- 24. | 24 29/11/2012 | SocialMedia Legals 4. Nurture sales
- 25. | 25 29/11/2012 | SocialMedia Legals Business intelligence
- 27. | 27 29/11/2012 | SocialMedia Legals Maximise ‘touch points’
- 29.
- 30. | 30 29/11/2012 | SocialMedia Legals Measuring Return on Investment (ROI)
- 31.
- 33. | 33 29/11/2012 | SocialMedia Legals Useful tools: Sendible Scredible Hootsuite or Tweetdeck Lead Forensics Tweetreach
- 34. | 34 29/11/2012 | SocialMedia Legals Q&A time
- 35. | 35 29/11/2012 | SocialMedia Legals Thanks for your time! @katieeking [email protected] www.zoodikers.com
Editor's Notes
- #18 Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you – you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, all in one place. You can mention people on Twitter using their username with an @ in front. When you see a Tweet by another user that you want to share, click Retweet below it to forward it your followers instantly. If you want to privately Tweet to a particular user who’s already following you, you can direct message them, and Hashtag is an # prepended to words to categorise them for others. Think of hashtags as a theme of your Tweet. Users can click on a hashtag to see other similarly-themed tweets and find yours in search. FURTHER theory to be given on the type of customer who uses Twitter and the types of business who use Twitter. Twitter connects businesses to customers and in real time – and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience.
- #19 Gina’s creation