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How Social Media is Enabling Individuals and Organizations
This document summarizes a presentation about how social media is enabling individuals and organizations. The presentation covers the following key points in 3 sentences: It discusses the rise of social media usage and how time spent on social networks is surpassing time spent on email. Various social networks like Facebook, Twitter, and LinkedIn are outlined and it is recommended to understand what networks are best for different types of interactions and which networks your target audience uses most. Strategies for social media measurement, goals, objectives, tactics and potential successes and failures that organizations can experience with social media are also covered.
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How Social Media is Enabling Individuals and Organizations
- 1. How Social Mediais Enabling Individuals and Organizations available now: j.mp/kempg2 #g2kemp Created for Growing of Giants, May 2013 By: Kemp Edmonds
- 2. Agenda • My Story •Statistical Overview • The Human Nature • Starting with Why - Workshop • Measurement Best Practices • Successes and Failures • Developing Strategy – Workshop • A Few Quick Demos • Open Season – Q&A+
- 3. It started here… andnever ends.
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- 9. Choose Your OwnAdventure • Pakistan’s First Social Media Company • Chief Technology Officer, NASA • Expert Legal Witness Facebook Firing
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- 13. Source: MarketingCharts.com, ExperianHitwise Top Social Networks
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- 15. It means business 2013B2B Marketing Survey
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- 18. LinkedIn 4X Betterfor B2B
- 19. Understand the Ecosystems LinkedIn– The Business Luncheon
- 20. Understand the Ecosystems Twitter– The Cocktail Party
- 21. Understand the Ecosystems Facebook– The Bar/Backyard BBQ
- 22. Is it foreveryone? • Is your target market there? • Does your target market have the time? • Are they accessible? • Do you have the time? • Are you seeking new opportunities? • Who uses Facebook? Twitter? LinkedIn? Social Media often comes last and should.
- 23. Important Questions • Isyour website ready to receive and convert? • Do you have positive testimonials? • Do you have a organizational blog? • Respond to emails? Answer the phone? • Are you listening? Listening comes first. Social Media often comes last and should.
- 24. It’s something new… Two-waymedia that operates on a scale from private to public. -Clay Shirky, Cognitive Surplus
- 25. To empower usto do the things we’ve always done.
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- 27. It helps buildpersonal brand
- 28. It helps buildpersonal brand
- 29. Bridge the digitaldivide
- 30. Source: Simon Sinek,graphic: http://life-engineering.com/files/2010/08/simon-sinek-the-golden-circle.jpg Starting with Why
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- 32. Goals Objectives Measures of Success Whatto do get there Breaking it Down
- 33. Your Journey -Workshop • Starting with Why Why – Visionary Goals How – Measures of Success What – Tactics Goals Objectives Measures of Success What to do get there
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- 35. What are peoplemeasuring?
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- 37. 2013 B2B MarketingSurvey
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- 40. It needs tobe worth it
- 41. 80/20 Two Ways Spend80% or more of the time communicating… Engaging with others Sharing other people’s content Being helpful Providing value to your audience Spend 20% or less of the time marketing… Talking about products and services Posting testimonials Sharing success
- 42. 80/20 Two Ways RightWay Wrong Way Engaging Reporting
- 43. Don’t get caughtplaying the numbers game Value of Data Numbers Analysis Actions taken to optimize business
- 44. End to EndTracking
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- 46. Off Site On Site Visits Interest Conversion Endto End Tracking
- 47. Visits Interest Conversion End to EndTracking Off Site On Site
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- 49. Ideapaint keeps itsimple
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- 51. Examples of Success& Failure
- 52. Stories of Success Changethe law. #SEC
- 53. Stories of Success BeHuman. Be Helpful
- 54. Stories of Success CategoryThought Leadership
- 55. Stories of Success Beingthe Hub
- 56. Stories of Success CrowdsourcingInnovation
- 57. Giving @Scale Stories ofSuccess
- 58. Consider Barriers toEntry UGC Contesting Lesson Video Audio Text
- 59. A Comedy ofErrors Wrong Account. Business Lost.
- 60. A Comedy ofErrors Wrong Account. Made Right.
- 61. A Comedy ofErrors Wrong Account. Made Right.
- 62. A Comedy ofErrors Wrong Account. Made Right.
- 63. A Comedy ofErrors Insensitivity Hurts Brands.
- 64. A Comedy ofErrors A trend is not an opportunity
- 65. A Comedy ofErrors Even CEOs get it wrong.
- 66. A Comedy ofErrors One Wrong Move.
- 67. A Comedy ofErrors Don’t let the kids drive.
- 68. A Comedy ofErrors Know the law. #SEC
- 69. A Comedy ofErrors You can’t control the crowd
- 70. A Comedy ofErrors You can’t control Employees
- 71. Have any stories? Sharethem with us
- 72. Lessons • Empower thoseyou trust or use tools to help • Understand the potential implications • Use common sense • Know what you can and cannot control • Be sensitive • Stay positive • Strategy trumps tactics • Start with Why
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- 77. 77 ...Then Measures ofSuccess
- 78. Last comes theexecution
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- 80. • Goal • Objective •Measures • Tactics Be Integral to the Community Raise Awarenes s % increase in Twitter Mentions % increase in Social Mentions Website traffic from social sites A Social Marketing Example
- 81. Your Organization -Workshop • Starting with Why Why How What Organizational Goals Communications Objectives Measures of Success Operational Tactics
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- 83. Q & A •Special Thanks to Cameron Herold and G2 • kempedmonds.com • @kempedmonds • This Presentation: j.mp/kempg2 • More Presentations: j.mp/kempslides
- 84. Social Business Hierarchyof Needs
- 85. Strategy/Goals Social Policy Workflows Compliance Foundations Security Social Analytics Access:Web/Mobile The Social Organization
- 86. Strategy/Goals Social Policy Workflows Compliance Foundations Security Social Analytics Access:Web/Mobile MARKETING SUPPORTSALES HR C-SUITE R&D IT
- 87. Strategy/Goals Social Policy Workflows Compliance Foundations Security Social Analytics Access:Web/Mobile MARKETING SUPPORTSALES HR C-SUITE R&D IT
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- 90. THOUGHT LEADERSHIP EXECUTIVE PROFILES C-SUITE CRM WEB ANALYTICS SUPPORT HR R&D IT MARKETING SALES TECHLEADERSHIP INFLUENCER COMMUNITY MARKETING AUTOMATION CUSTOMERSERVICE PLATFORM WEBSITES DEMAND GENERATION PERSONALACCOUNTS PERSONALCOROPORATE ACCOUNTS INTERNALSOCIAL NETWORKS INTERNALSOCIAL NETWORKS Strategy/Goals Social Policy Workflows Compliance Foundations Security Social Analytics Access: Web/Mobile
Editor's Notes
- #53 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #54 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #55 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #56 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #57 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #60 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #61 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #62 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #63 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #64 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #65 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #66 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #67 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #68 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #69 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #70 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #71 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #72 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #73 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #86 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #87 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #88 You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- #89 - Add in all departments and the need for coordination across departmentsEnter the C-Suite (Leveraging their influence in the market)Social has until recently been accomplished separate from all existing systemsWe now see the need to connect the existing workflows to social
- #90 - Add in all departments and the need for coordination across departmentsEnter the C-Suite (Leveraging their influence in the market)Social has until recently been accomplished separate from all existing systemsWe now see the need to connect the existing workflows to social
- #91 At buildout, a Social Organization includes all departments and employees in an organizationIt fosters and manages a coordinated effortIt’s workflows tie into the existing processes and systems currently deployed