How the Realtime Web is influencing the future of communications
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The document discusses the evolution of communication technology from primitive methods to the current state influenced by the real-time web. It emphasizes the significance of synchronous communication and real-time interactions, enabled by modern web technologies, which allow businesses to connect with large audiences and enhance user engagement. Key use cases include live content delivery, interactive experiences, and innovative applications that leverage cloud services for scalability and user experience.
How the Realtime Web is influencing the future of communications
- 1. October 18th 2012 How the Realtime Web is Influencing the Future of Communications Phil Leggetter www.leggetter.co.uk @leggetter Developer Evangelist at Pusher
- 2. Overview Brief History of Technology & Communication How do we communicate today? How can we reach large audiences? Why Realtime Web technologies are important Uses Cases Interactive Demos & Tech walkthrough Summary Q&A
- 3. A Brief History of Communication Grunts & Gestures (sometime B.C) Visual or Audio drums, smoke signals, light signals (after 13,000 B.C) Long distance semaphore, electric telegraph, morse code (1793) Long distance electric telegraph (1831) Radio Signals (1902) TV Signals (1925) These were not available to the masses Often onetoone communication Other communcation mediums were one way or fire & forget * A history with a focus on realtime * By realtime I mean where interactions can take place * A message can be instantly responded to. * Think of this as synchronous communication rather than asynchronous * Even some of the potentially synchronous communication mediums were difficult * And required reasonably close proximity * And they were often onetoone communication * And frequently not available to the masses * Other communication mediums where much more asynchronous fire and forget * e.g. carrier pigeons, letters Interaction could take hours, days weeks.
- 4. How do we communicate? Asynchronous v Realtime (Synchronous) Onetoone v Onetomany manytomany Broadcast v Interact Communication mediums: In Person Letters TV & Radio Telephony: Voice, SMS Web: Email, IM, Social Platforms, Skype, Google Hangouts, Other Apps Geographic proximity is much less of a problem * How do we communicate today? * Asynchronous v Realtime (Synchronous) * Fire and forget v Immediate communcation * Mediums * Inperson: either broadcast such as talks like this or Interactive group discussions * Telephony: Voice, SMS. Voice can be interactive through conference calls. SMS can intially be broadcast and can * Internet/Web: * Web Apps: Instant messaging, Facebook, Twitter, Google Apps for collaboration
- 5. The great thing about the Web is...
- 8. How do we take advantage of this? * We've seen that everything can be connected * This means we have the potential to reach a massive audience * How do we create applications to reach these audiences?
- 9. The Web is now the communcation platform
- 11. What about the Realtime Web? Synchronous/Instant communication We're already using Realtime Web Technologies Twitter Facebook Instant Messaging Google Docs Audiences expect Live experiences Realtime Web technologies make this possible
- 13. Opportunity Timely/Realtime data delivery The opportunity to be the destination for the most up to date information Live content Live events Give your customers opportunity to act on the latest information The opportunity to build exciting experiences * The timely nature of the delivery of information provides the receiver of that information with opportunity to act upon * The technology was initially developed and targeted at financial organisations. The sooner the users of these applic * ITV updated their site to focus on an activity stream of news. This has increased their site traffic 10 fold. * Or the person who can deliver the information instantly has the ability to create opportunity
- 14. Opportunity Text 2 Win Get your phones ready to text the number that's displayed and in the text body provide your twitter ID Demo * This demo shows how I can incentivise users through encouraging them to act quickly
- 16. Convenience Users register their interest in many different ways Searching on search engine Follow on Twitter Friend on Facebook By navigating to a view in an app These are all acts of subscribing to updates New information should be pushed to users
- 19. Interaction The most exciting use case of Realtime Web technologies Between: Multiple systems Users and systems Multiple users Humans crave interactive experiences e.g. Facebook & Twitter are communication platforms & use realtime web technologies Greatly improved User Experiences (UX) This technology makes it possible
- 21. SMS + Web Chat Summary Walkthrough: It's just a combination of the previous two With great dev tools, cloud services and Realtime Web Technologies... WebHooks & WebSocket It's really easy to build these applications
- 22. Engagement Increased engagment through Interaction Improved user expereinces Money is made by keeping users enagaged
- 23. An opportunity for you Live events mean audiences are participating together We are moving away from synchronised audience participation But these technologies make it possible to bring them together again Cross network Cross platform At scale
- 24. Summary The Web is our communication platform Everything & Everyone can be connected Opportunity to connect to large audiences Realtime Web Technologies make it possible to instantly connect & interact Opportunity, Convenience, Interaction, Engagment Audiences are beginning to expect Live experiences Interactive experiences Hosted services make it possible to leverage technology & handle scale
- 25. Questions?/Thanks Slides available: http://www.leggetter.co.uk/pres/twiliocon2012/pres/ Phil @leggetter, [email protected] pusher.com, @Pusher We run a realtime web workshop. If you are interested please give me a shout.
- 26. Pusher Hosted service Interactive & Engaging User Experiences Scalable Quick, Easy & Secure Spend time building stuff... Not configuring infrastructure * Pusher is a hosted service that allows developers to quickly and easily build awesome r * We believe developers should spend their time building awesome shit, rather than confi * Realtime infrastructure is not what makes your application special for your users.