How to
Accelerate
Sales
Using
LinkedIn
www.proresource.com
Marketing
20 years of experience in marketing,
public relations, social media.
Founded in 2007, ProResource
uses LinkedIn to
accelerate sales for
high-growth
technology businesses.
www.proresource.com
Judy Schramm, CEO
ProResource, Inc.
Why LinkedIn?
• 364 million members, the largest
professional network on the
Internet.
• Founded in 2003 as a place to
upload and share resumes, it has
evolved into a powerful resource
for social selling AND a content
distribution platform.
“LinkedIn may be the
best source of sales
intelligence on the
planet for finding and
reaching out to a
prospective customer.”
Ken Krogue
“89. 9% of top sellers view LinkedIn as essential,
compared with 12.8% of others.”
Jill Konrath
Ardath Albee
START WITH A WELL-CRAFTED PROFILE
People are googling you…
They are likely to click on your profile…
Use LinkedIn to tell your story!
 ExpertiseJob descriptions
Skills
Projects
Education
Volunteer
Organizations
Patents
Honors
Publications
 Results
Achievements
Recommendations
Endorsements
Awards
Well-known employers
Universities
 Unique
Summary
Headline
Quirky
-----
Connections
Skills
Groups
3 SIMPLE WAYS TO GENERATE
MORE LEADS & REFERRALS
Be Helpful in Groups
More than 2
million groups
to choose from!
Join up to 50
groups
Publish Blog Posts
Promote Your Blog Posts with
Sponsored Content Ads
Target by city, title,
industry, age, even by
company
NURTURE YOUR NETWORK &
MAINTAIN MINDSHARE
Keep in Touch
Share Interesting Articles
POSITION YOURSELF AS A
THOUGHT LEADER
Blogging
Status
Updates
Start
Discussions in
Groups
Answer
Questions in
Groups
Like and
Comment
www.proresource.com
5 Paths to Thought Leadership
Questions?
Judy Schramm
ProResource, Inc.
703-824-8482
jschramm@proresource.com
@proresource
www.linkedin.com/in/judyschramm

How to Accelerate Sales Using LinkedIn

Editor's Notes

  • #4 Half of all professionals on the planet are on LinkedIn.