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How To Become a CMO
The document outlines strategies for aspiring CMOs, emphasizing the need to build a personal brand, understand business and stakeholder dynamics, and identify personal strengths. It encourages individuals to focus on storytelling, learn key business metrics, and establish trust with executives like the CEO and CFO. Additionally, it stresses the importance of continuous improvement and community support to reach the top 1% of marketers.
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How To Become a CMO
- 1. On How to become aCMO SANGRAM VAJRE
- 2. Less than 1%of marketers will have a shot of becoming a CMO. What are YOU doing to be part of that 1%? @sangramvajre
- 3. Build a personalbrand Know your business Know your stakeholders+ + @sangramvajre Know your superpower
- 4. KNOW YOUR SUPERPOWER @sangramvajre Being intentionalis more important being brilliant
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- 6. @sangramvajre Identify your superpowerand blindspot Identify what type of CMO you really are and size of the organization you could transform Questions
- 7. @sangramvajre I am a_________ best suited for a CMO position at ______ size company. Write this down
- 8. KNOW YOUR BUSINESS @sangramvajre You canonly be GREAT at one thing
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- 10. @sangramvajre Identify how youcan become a better storyteller Identify the business metrics you need to learn the most Identify your gaps and hire them first Questions
- 11. @sangramvajre I am goingto focus on ______ by doing ______ each week. Write this down
- 12. KNOW YOUR STAKEHOLDERS @sangramvajre Trust isbuilt one moment at a time
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- 14. @sangramvajre Who makes methe most uncomfortable of the three roles? Questions
- 15. @sangramvajre I am goingto build strong relationship with my/outside CEO, CRO, and CFO by doing __________ each month. Write this down
- 16. BUILD A PERSONAL BRAND @sangramvajre Noone hires the invisible
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- 18. @sangramvajre Identify how youare going to build your brand one day at a time. Questions
- 19. @sangramvajre I will do________ on a daily / weekly / monthly. Write this down
- 20. Build a personalbrand Know your business Know your stakeholders+ + @sangramvajre Know your superpower
- 21.
- 22. Build a personalbrand Know your business Know your stakeholders+ + @sangramvajre Know your superpower Dreamer CFOMetrics Publishing my views weekly
- 23. Less than 1%of marketers will have a shot of becoming a CMO. @sangramvajre
- 24. @sangramvajre Text CMO to33777 and I will send you these slides and worksheets. Find a mentor and a community to become 1% better each week. Do this!