How to Blog Your Way to SMART Goals (An Interactive Workshop)
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The document outlines an interactive workshop led by Joshua and Jennifer Feinberg, focusing on how to effectively blog to achieve SMART goals for businesses. It emphasizes the importance of strategic blogging in driving leads and sales, while outlining prerequisites such as setting goals, understanding buyer personas, and conducting keyword research. The Boca Raton HubSpot User Group aims to connect marketers and small business owners to share ideas and learn about inbound marketing practices.
How to Blog Your Way to SMART Goals (An Interactive Workshop)
- 1. How to Blog Your Way to SMART Goals (An Interactive Workshop) Joshua Feinberg Co-Leader of Boca Raton HubSpot User Group Co-Founder and CMO of SP Home Run @joshua_feinberg Jennifer Feinberg Co-Leader of Boca Raton HubSpot User Group Co-Founder and President of SP Home Run @jen_feinberg
- 2. Agenda • Save the Date(s) • HubSpot Announcements • Who’s Here Today? • How to Blog Your Way to SMART Goals (An Interactive Workshop)
- 3. Welcome! The Boca Raton HubSpot User Group (HUG) is composed of marketers and small business owners looking to master the HubSpot software and inbound marketing to get the best results. We meet 4 times a year in Boca Raton, Florida (Palm Beach County) to network and share ideas.
- 4. Why? • Network with and learn from other Inbound marketers in the greater Boca Raton, Florida area. • Discover new ways to attract, convert, close, and delight customers and clients, so you can grow your business or organization.
- 5. Please Add This to Your Calendar Now! • Saturday, May 9th, 2015 @ 8:00am-3:30pm • Seventh Annual Score Business Conference (South Palm Beach SCORE ) • Lynn University • Featuring Keynote and BocaHUG Breakout Session with HubSpotter Chris LoDolce, Program Leader of HubSpot Academy • Watch your email inbox and the LinkedIn Group for sign-up
- 6. Boca Raton HUG on Social Media • Join the LinkedIn Group for the Boca Raton HubSpot User Group • Follow @BocaHUG on Twitter (Use #bocahug)
- 7. What is HubSpot? (HubSpot Co-Founders Brian Halligan and Dharmesh Shah) http://www.youtube.com/watch?v=X_bqIr7pGzQ
- 11. Your Biggest Marketing Challenge Word Cloud via JasonDavies.com
- 12. Who’s Here Today? • Please introduce yourself – Joshua Feinberg (Boca Raton HUG Co-Leader) – SP Home Run / Inbound Agency for B2B Tech Companies – HubSpot Professional User Since 2011 • Inbound Certified, HubSpot Certified, HubSpot Certified Partner – What You’re Looking to Get Out of Attending Today and at Future Meetings • Learn Together • Build a Community
- 13. SCORE South Palm Beach • Very fortunate to have one of the highest-ranked SCORE chapters in the USA right in our own backyard • #1 SCORE Chapter in the Nation for 2012 • Hal Finkelstein, Chairman of the South Palm Beach SCORE • Seventh Annual SCORE Business Conference at Lynn University • Saturday, May 9, 2015 • Educational Programs and Business Counseling Year Round • Visit http://www.scoresouthflorida.net • Call 561-981-5180
- 14. Who’s Here Today? • Please introduce yourself – Name – Company/Organization/Location – HubSpot User Since… (or Future HubSpot User) – What You’re Looking to Get Out of Attending Today and at Future Meetings
- 15. Flashback to First BocaHUG Meeting
- 16. How to Blog Your Way to SMART Goals (An Interactive Workshop) Joshua Feinberg Co-Leader of Boca Raton HubSpot User Group Co-Founder and CMO of SP Home Run @joshua_feinberg Jennifer Feinberg Co-Leader of Boca Raton HubSpot User Group Co-Founder and President of SP Home Run @jen_feinberg
- 17. Who Blogs?
- 18. Lots of Businesses Blog But very few are blogging in a strategic way that drives leads, sales opportunities, and revenue
- 19. Blogging and Inbound Methodology
- 20. Before We Start Blogging We Need… • Goals • Buyer Persona(s) • Keyword Research • Editorial Calendar
- 21. Which Goal(s) Does Blogging Help? a) Visitors b) Leads (Contacts) +marketing qualified +sales qualified c) Clients (Customers) (revenue)
- 22. What Does a Goal Need to Be? SMART • Specific • Measurable • Attainable • Realistic • Time bound
- 23. Buyer Persona(s) Prerequisite: SMART Goal(s) • Who is your ideal client? • What problems does that client need solved? • What are they searching for at 2am? • What could get them promoted? Fired? • Where do they get their information from?
- 24. Keyword Research Prerequisite: Buyer Persona(s) • Highly specific long-tail keyword phrases • Balance – Monthly Searches – Difficulty (rating: 1 to 100)
- 25. Editorial Calendar Prerequisite: Keyword Research • Plan out 3+ months of blog topics • Focus of today’s workshop
- 26. Review of Prerequisites 1. SMART Goal(s) 2. Buyer Persona(s) 3. Keyword Research 4. Editorial Calendar
- 27. Blogging Titles “Spend half your time writing the article and half your time writing a catchy title.” Dharmesh Shah, Co-Founder of HubSpot
- 28. Title Formulas • Ask and answer questions posed by buyer persona(s) • Cost (prices, rates, fees, etc.) • Problems • Versus (comparison) • Best • Use their words, not what you think their words are
- 29. Blogging Workshop Participants Participant Tell us your • Company Name • SMART Goal • Persona (Most Profitable) • Most Important Keywords from Persona Co-Leaders and Audience Will brainstorm • Remarkable Blog Titles (confirm keywords using keyword tool) • Awareness Stage Lead Generation Offer Title (TOFU: Top of Funnel) • Guest Blogging Partners
- 30. How Often Should You Blog? • How often do you want leads? • Track your tipping points (see HubSpot State of Inbound) – 100 remarkable indexed blog posts? – 400 remarkable indexed blog posts? • Commitment required
- 31. Review of Prerequisites 1. SMART Goal(s) 2. Buyer Persona(s) 3. Keyword Research 4. Editorial Calendar
- 32. Blogging and Inbound Methodology
- 33. Agenda • Save the Date(s) • HubSpot Announcements • Who’s Here Today? • How to Blog Your Way to SMART Goals (An Interactive Workshop)
- 34. Inbound Marketing Week Lunch and Learn • The traditional marketing playbook is broken, with many channels in a steep decline. • Is your business attracting, converting, and closing leads into profitable clients? • If you’re serious about growing your business in 2015, you can’t afford to ignore today’s modern buyer's journey. Learn how Inbound marketing can grow your revenue in a predictable, scalable way. • Networking and Lunch • Top 10 Ways to Drive More Leads, Revenue, and Return on Investment from Inbound Marketing • Q&A, Dessert, and Networking http://www.bocahug.com/imw All proceeds will be donated to the award-winning SCORE South Palm Beach chapter to support the great counseling and mentoring that they provide to small business owners and entrepreneurs. Includes Inbound Marketing book. Promotional Code IMW
- 35. Special Thanks • SCORE South Palm Beach for allowing us to meet here –Hal Finkelstein @SCORESoPalmBch • HubSpot for sponsoring @HubSpot –Sarah Papachristos @SarahPapa
- 36. For More Info • This slide deck is now live on BocaHUG SlideShare (Please Like and Share, Especially on LinkedIn!) • Boca Raton HubSpot User Group – Subscribe at BocaHUG.com – Join the LinkedIn Group for the Boca Raton HubSpot User Group – Follow @BocaHUG on Twitter Joshua Feinberg from SP Home Run Email joshua at sphomerun dot com Connect with Joshua Feinberg on LinkedIn Follow @Joshua_Feinberg on Twitter Jennifer Feinberg from SP Home Run Email jennifer at sphomerun dot com Connect with Jennifer Feinberg on LinkedIn Follow @Jen_Feinberg on Twitter