Download to read offline
Uploaded byAlexa Carlin
How To Build An Engaged Audience For Your Business and Brand on Livestream Platforms Meerkat & Periscope
The document outlines strategies for businesses to build an engaged audience on livestream platforms like Periscope and Meerkat. Key benefits include humanizing the brand, enhancing customer interaction, and improving trust and loyalty. It offers actionable tips such as creating a streaming strategy, engaging with the audience, and providing value through various interactive content.
More Related Content
Similar to How To Build An Engaged Audience For Your Business and Brand on Livestream Platforms Meerkat & Periscope
How To Build An Engaged Audience For Your Business and Brand on Livestream Platforms Meerkat & Periscope
- 1. How To BuildAn Engaged Audience For Your Business & Brand on Livestream Platforms Meerkat & Periscope Alexa Carlin, @AlexaRoseCarlin Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
- 2. Alexa Carlin, LLC.© July 2015 @AlexaRoseCarlin • Speaker • Author • Founder of Hello Perfect® • Periscope Summit Speaker • Motivational Periscope Broadcaster • 3.6 million+ hearts • 4.1K+ followers • Good Vibe Tribe community ALEXA ROSE CARLIN @AlexaRoseCarlin
- 3. Broadcast Live StreamingIsn’t New Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
- 4. Live MOBILE BroadcastingIs NEW! Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin February 27, 2015 March 26, 2015
- 5. Alexa Carlin, LLC.© July 2015 @AlexaRoseCarlin Superfastbusiness.com
- 6. Alexa Carlin, LLC.© July 2015 @AlexaRoseCarlin Superfastbusiness.com
- 7. How Can YOURBRAND Benefit From Periscope or Meerkat? Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin • HUMANIZE your brand • CONNECT & ENGAGE with your audience in real-time – (upfront feedback & insight) • Build trust • Conduct remote focus groups • Customer service tool • Increase brand loyalty and awareness • FREE International exposure • Grow client and customer base • Grow your social following
- 8. Top Brand-Building WaysTo Use Periscope & Meerkat • Interactive Customer Support • Product Demonstrations and Product Launches • Customer/ Audience Feedback • Share Breaking News • Behind The Scenes & Events • Education • Giveaways & Promotions • Q & A Sessions • Personal Branding & Storytelling Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
- 9. Let’s Break ItDown! • Create a strategy for live streaming – Set goals – Work with influencers • It’s a conversation, not a 1-man show • ENGAGE! ENGAGE! ENGAGE! • Be yourself • Breathe • Know that it’s okay to make mistakes • Add value • STREAM, STREAM, and STREAM SOME MORE! Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
- 10. Connect With Me! Periscope/Twitter/ Instagram: @AlexaRoseCarlin Email: [email protected] Free Guide to my top 25 Periscope tips for brands: bit.ly/PeriscopeAlexa Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
- 11. Ready To GoLIVE? Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin