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How to convince even the pickiest editors to take SEO more seriously :: brightonSEO - April 2023.pdf
- 1. How to convince even the pickiest editors to take SEO more seriously slideshare.net/IanHelms @ianhelms Ian Helms Q.Digital
- 2. @ianhelms It’s so great to be back!!! 2
- 4. @ianhelms I started a new job! 4
- 5. @ianhelms With that came some new challenges… 5
- 6. @ianhelms Will my new coworkers like me? 6
- 8. @ianhelms Will they adore my cute dog, Chip? 8
- 10. @ianhelms How do I make the biggest impact the fastest? 10 Web illustrations by Storyset
- 12. @ianhelms 9.5+ million Total monthly audience 12
- 13. @ianhelms So like…why would they care about SEO? 13 Web illustrations by Storyset
- 14. @ianhelms 14 Goal 2: Ad revenue Web illustrations by Storyset Goal 1: Visibility
- 15. @ianhelms We already had email + social media working 15 Web illustrations by Storyset
- 16. @ianhelms But never really focused on organic search 16 Web illustrations by Storyset
- 19. @ianhelms Step 1: Showed them some existing content performance data 19
- 20. @ianhelms Our total traffic looks like this… 20
- 21. @ianhelms Our organic traffic is more stable 21
- 22. @ianhelms Step 2: Highlighted competitors’ efforts 22
- 23. @ianhelms 23 Gaps Footprint “Is SpongeBob gay” (14,800 MSV) (us) (them)
- 24. @ianhelms Step 3: Identified unique priorities for each site 24
- 25. @ianhelms Projections helped show potential 25
- 26. @ianhelms And demonstrate how we’d increase the baseline for our peaks and valleys 26
- 27. @ianhelms Step 4: I addressed the editors’ concerns 27
- 28. @ianhelms What will we even write about? 28 Web illustrations by Storyset
- 29. @ianhelms Who will be managing all of this new content? 29 Web illustrations by Storyset
- 30. @ianhelms Where will we find the time to create even more content? 30 Web illustrations by Storyset
- 31. @ianhelms Will it actually be as successful as we hope it will? 31 Web illustrations by Storyset
- 32. @ianhelms The answer was staring them right in the face… 32
- 33. @ianhelms Me! (or you in your cases) + our developer (+ them, of course!) 33
- 34. @ianhelms Step 5: Worked together to create (and evolve) processes 34
- 35. @ianhelms Aligned on process and set SMART goals 35 Web illustrations by Storyset
- 36. @ianhelms Set up regular meetings for candid feedback 36 Web illustrations by Storyset
- 37. @ianhelms Evolved our process and fixed issues along the way 37 Web illustrations by Storyset
- 39. @ianhelms Easier said than done? 39
- 40. @ianhelms 1. Leverage case studies + data 40
- 41. @ianhelms 2. Position opportunities as tests 41
- 42. @ianhelms 3. Collaborate as much as possible 42
- 44. @ianhelms Watch the results flow in! 44
- 45. @ianhelms You can do it, too! 45
- 46. @ianhelms 1. Show data 2. Get competitive 3. Make it personal 4. Address concerns 5. Stay agile 46