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How to create quality content quickly and easily!
The document outlines a content creation workshop plan focused on producing diverse marketing materials such as website content, ads, social media posts, and emails. It emphasizes the importance of content as an asset and provides strategies for effective implementation, targeting audiences, and creating compelling narratives. Additionally, it includes tips for follow-up sequences to engage potential customers post-creation.
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How to create quality content quickly and easily!
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- 3. HERE’S OUR PLAN 1- My Internal Content Planning Exercise! 2 - How to produce website content, online ads, social media content and email marketing pieces. 3 - Tips for making sure your content gets implemented quickly once you create it.
- 4. WHY IS THISIMPORTANT? - Every piece of marketing that you create is CONTENT. - Every piece of CONTENT you make is an asset!
- 5. 4 TYPES OFCONTENT - Collateral. Your website. Brochures. Handouts. - Advertisements. Facebook. Google. Kijiji. Print. - Social Media. Personal Branding. Business Content. - Follow Up. Email. Direct Mail.
- 6. SETTING UP YOURCONTENT
- 7. WITH EVERY PIECEOF CONTENT ATTENTION INTEREST DESIRE ACTION
- 8. WHAT ARE YOUSELLING? PRODUCT NORMAL REALITY SKIN CARE ENDORSEMENTS LOOK YOUNGER FURNITURE QUALITY & LONGEVITY STATUS MORTGAGE RATES AND SERVICE $ AND STRESS
- 9. WHO IS YOUR TARGETMARKET?
- 10. WHAT DO THEY REALLYWANT?
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- 12. HEADLINES THE TOP 10… DISCOVER LEARNTHE SIMPLE… AT LAST! THE SECRET TO… STARTLING FACTS HOW TO FREE GUIDE TO…
- 13. AN EXAMPLE FORYOU Discover the Top 3 Questions every Banker is Terrified to hear from a New Mortgage Client!
- 14. AN EXAMPLE FORYOU The Top 3 Questions That Can Save The Average Home Buyer Over $23,468 On Their Mortgage!
- 15. AN EXAMPLE FORYOU At Last! Guelph Mortgage Broker Releases His Internal 7 Step Process For A Worry Free Closing Day!
- 16. YOUR AD COPY Whodo you help? How do you help them? How do they contact you?
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- 19. The Most CompellingContent Of All Is A STORY SOCIAL MEDIA
- 20. SOCIAL MEDIA 1. Hereis where they were. (Past) 2. Here is what WE did. (Action) 3. Here is where they are. (Future Proof)
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- 24. WHY IS THISIMPORTANT?
- 25. WHY IS THISIMPORTANT?
- 26. YOUR CONTENT PLAN 1.Be Specific 2. Make One Big Promise 3. Address Their 3 Main Problems 4. Provide Immediate Value Through Answers 5. Has A High Perceived Value 6. Has RealValue 7. Quickly Digestible 8. Call To Action
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- 32. YOUR SEQUENCE Sent Today 1Day Later 1 Day Later 1 Day Later Fulfill Obligation Added Value Social Proof Final Call
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- 41. WHAT WE LEARNED 1- My Internal Content Planning Exercise! 2 - How to produce website content, online ads, social media content and email marketing pieces. 3 - Tips for making sure your content gets implemented quickly once you create it.