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How to Create your Personal Brand, get Noticed and get Paid
The document provides insights on creating a personal brand and establishing thought leadership, featuring contributions from Warren Knight and Warren Cass. It elaborates on the concept of 'ikigai' and outlines steps to develop a personal brand model, identify target audiences, and evaluate opportunities. Additionally, it emphasizes the importance of defining core values and crafting memorable propositions for effective marketing.
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How to Create your Personal Brand, get Noticed and get Paid
- 1. How to CreateYour Personal Brand, Get Noticed and Get Paid With Warren Knight & Warren Cass
- 2. What attracted youto this webinar?
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- 9. –Michael Brenner “Thought Leadershipis simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience” *Recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.
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- 12. Where are youat on your journey?
- 15. Ikigai ‘Ikigai’ is aJapanese concept that, simply put, means ‘your reason to get out of bed in the morning’.
- 17. m 100 y 100 #EXPRESSYOURSELF YOU:THEREWILLONLYEVERBEONE ONESOCIAL MEDIA BROKEN BUSINESS will not fix a FONTS AOP SWATCH COLOURS BOOK PAGE HEADERS CHAPTER NUMBER AND TITLE QUOTE PAGE NO. LOGOS WKBOOKBRANDGUIDELINES Learning Curve Pro KNOCKOUT HTF72 FULLCRUISERWT KNOCKOUTHTF48FEATHERWEIGHT KNOCKOUTHTF26JUNIORFLYWEIGHT For quotes SF BUTTACUP LETTERING SHADED Only to be used in AOP For callouts and quotes Proxima Nova For main body text For chapter pages For chapter number, chapter name, page number, page book title, page chapter heading For chapter hashtags 12THINK #DIGITAL FIRST FOUR SETTING UP A SOCIALLY-SAVVY BUSINESS k 100
- 18. WHAT ARE YOURVALUES Honesty Accountability Generosity Compassion Creativity Influence Community Connection Adventure Careful CuriosityFun SuccessTrustworthiness Balance Respect Authenticity Wisdom Optimism Determination Focus Professionalism Meaning Ethical Humility Justice Playfulness Efficiency Loyalty Sharing Realistic
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- 21. What niches doyou operate in?
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- 29. “I am not hereto speak the Truth. I am here just to give you a method to perceive it.” ― Jaggi Vasudev,
- 32. What methodology have youread/applied?
- 33. Makes You Memorable DEVELOPINGYOUR MODEL LicensableExplanatory Transferrable Simplicity Preview Solutions Confidence Marketing
- 34. HOW TO CREATEYOUR MODEL Step 2 - Order your thoughts / identify key points Step 3 - Craft a name that appeals to your target audience Step 4 - Apply a simple visual Step 1 – Brainstorm / list ideas on your topic
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- 36. What do youcurrently charge for?
- 37. ● Author ● Trainer ●Speaker ● Membership ● Coach ● Mentor ● Retreats ● Mastermind ● Facilitator ● Online training ● Content ● Influencer ● Webinars ● Summit
- 39. Ansoff Matrix Easiest Option Sellmore of the same products to the same people Pivot Quickly Repackage Different to same people Change Investment Change sales channel Different Market Reposition Hardest Repackage what you have for a different market
- 40. “The man whochases two rabbits, catches neither.” -Confucius
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- 44. EVALUATING OPPORTUNITIES • Effort required to create •How established is the market • Potential revenue/profit • Investment required to build/launch • Difficulty to replicate • Established key relationships • Channel/partner potential • Intangible benefits • On message • Operational requirements • Time to implement • Size of market place • Likelihood of success • Does it feed the machine • Channel/partner potential • Intangible benefits
- 48. Can you seewhy THOUGHT LEADERSHIP is so important?
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