Hashtags
#greekgamification
#gamification
Image from: https://wall.alphacoders.com/big.php?i=445906
Vasilis Gkogkidis – Sabrina Bruehwiler
How to design your gamification project
Sabrina Bruehwiler
• Gamification designer and
consultant at The Octalysis
Group
• Community Research Liaison at
GamFed (International
Gamification Confederation)
• Gamification Adventure
meetup organiser
Vasilis Gkogkidis
• Gamification designer and
consultant at GAMIFICATION+
• Greek Ambassador at GamFed
(International Gamification
Confederation)
• Thessaloniki Gamification
meetup organiser
Workshop Overview
1) Gamification case studies - inspiration
2) What do you want to do with gamification?
3) Brainstorming
4) Prototyping
5) Play testing
Avatar exercise
• Draw your own avatar
• Choose a name for it
• Introduce yourself to
the team as the avatar
10 minutes
Game: https://www.baldursgateii.com/
Gamification Examples - Inspiration
https://www.youtube.com/watch?v=ttjt7NBOCV4&t=137s
https://www.youtube.com/watch?v=bbqTOdGU_NA&t=2s
James Bond Campaign Goals
• Increase brand awareness for Coca Cola and James Bond
• Increase ticket sales for Skyfall
• Improving consumer engagement
Creatures such as we
Storytelling
Depression Quest
• Similar game but has
different goals
• Get to know depression
Game Mechanic Exercise
• Challenge 2: Choose a game and a game mechanic that works well and present it
to your team.
5 minutes
What do you want to do with gamification?
Challenge 1: Write your vision on a piece of paper and hang it up on the wall or glass
5 minutes
Brainstorming
20 minutes
Prototyping
Things to think about:
• Mission and Vision
• Goal
• Metrics
• Desired Actions
• Theme
• User
• Technology
• Gameplay
• Rules
• Characters
• Story
• World
• Inspiration
(50 minutes)
Play testing
Try each others solution and
give feedback. Try to find:
• What works
• What needs improvement
• How it made you feel
• How would you improve it
(50 minutes)
Thank You!
• #greekgamification
• #gamification
• Email: vasilis.gkogkidis@gamificationplus.uk
• Facebook: Vasilis Gkogkidis
• Twitter: @v_Gkogkidis
• Email: useradventures@gmail.com
• Facebook: User Adventure
• Twitter: @User_Adventure
Image from: https://mynintendonews.com/

How to design your Gamification Project

Editor's Notes

  • #16 This bar timer, will start when anywhere on the slide is clicked. The bar will move from left to right and the word ‘End’ will appear at the end, accompanied by a ‘Deep Gong’ sound. It is possible to change the duration of this timer to any time, by entering the animation settings, and changing the timing for ‘rectangle 3’. Note the time has to be entered as a number of seconds – so if you want 2mins & 30secs – this is entered as 150 (60X2 + 30 = 150).