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How To Dramatically Increase Client Retention
The document outlines strategies by Clayton Wood to improve client retention through effective marketing practices. It emphasizes the importance of assessing client needs, setting clear expectations, and maintaining continuous communication to build long-term relationships. Key tactics include timely follow-ups, upselling relevant services, and ensuring clients recognize their improvements over time.
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Similar to How To Dramatically Increase Client Retention
How To Dramatically Increase Client Retention
- 1. How to Dramatically IncreaseClient Retention with Clayton Wood Marketing Director
- 2. Transform and attractlong term clients that stay with you for years. Get over the “new client” hump with this proven formula for new client timelines.
- 3. Clayton Wood Marketing Director,SEOReseller.com linkedin.com/in/claytonwwood
- 4.
- 5. Recommend the RightProduct a. Content b. UX c. Branding d. PR e. Accessibility & Speed f. KW Targeting g. Competition h. Much More
- 6.
- 7. Invest in areasthat will have the most immediate impact on site performance.
- 8.
- 9.
- 10. No On Page,No Rankings act like it’s a deal breaker
- 11.
- 12. Address potential issuesbefore they arise, like fulfillment staff, ranking expectations or wrong keywords
- 13. • Know whatelse to recommend • E-mail marketing pairs with lead gen products • PPC pairs well with online conversion sites • Social pairs well with social industries (fashion, travel, news, personal)
- 14. New Client TouchPoints
- 15. Month 1 Schedule •Show huge value in the on page (the report is worth way more than you’re selling it for) • Watch for increases after OPR implementation
- 16. Month 2 CheckUp • Review all traffic increases whenever they happen (send an email)
- 17. Monthly Check Up •Meet with them physically (build rapport the entire time) • Seed future projects (email marketing, social media or design) • Show them beating their competition
- 18. Take every opportunityto help the client appreciate positive improvement
- 19. Long-Term Retention • Knowyour customers’ business • Is he getting leads? (if not, upsell) • Every 6 months revamps the keyword • Sell supplementary products (things that make them go wow)
- 20.