The webinar discusses how to drive a successful ServiceNow implementation. It covers prerequisites for implementation like getting stakeholder buy-in and defining processes and metrics. An effective roadmap is key and should visualize requirements and effort against value. Pitfalls to avoid include over-reliance on out-of-box features and poor process definition. A case study details how ServiceNow helped a Fortune 100 company standardize global processes, increase metrics tracking, and reduce costs.