Download as PDF, PPTX
Uploaded byMorgan Brown
How to Drive Breakout Growth: Patterns of Fast-Growing Startups
The document provides patterns for driving breakout growth from fast-growing startups. It discusses organizing teams for growth, prioritizing ideas for testing to learn quickly, and continuously optimizing processes based on data and outcomes. The key is to establish a clear growth goal, move fast through testing ideas, and relentlessly focus on high-impact opportunities.
More Related Content
![[#GHConf17] Patterns of Fast Growing Startups](https://cdn.slidesharecdn.com/ss_thumbnails/morganbrownfinal-170601230458-thumbnail.jpg?width=640&height=640&fit=bounds)
![[Webinar]: eCommerce Insights Generation For a Super Holiday Season](https://cdn.slidesharecdn.com/ss_thumbnails/draftv6-151120075434-lva1-app6892-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to How to Drive Breakout Growth: Patterns of Fast-Growing Startups
How to Drive Breakout Growth: Patterns of Fast-Growing Startups
- 1. How To Drive BreakoutGrowth — Patterns From Fast-Growing Startups 1 @MORGANB #GHCONF17
- 2. Morgan Brown COO, InmanNews Morgan Brown is the COO of Inman News, the leading business intelligence source for real estate. A digital marketing veteran with 17 years helping early stage companies find traction and breakout growth, he launched GrowthHackers.com with Sean Ellis. 2
- 3.
- 4.
- 6.
- 7. “One Of My GreatestLessons In Starting And Running Twitter And Square Is How Important It Is To Instrument All Usage.” 7 http://qz.com/531510/jack-dorsey-is-giving-200-million-of-his-twitter-stock-to-employees/ — Jack Dorsey
- 8.
- 9.
- 10. Build Complete Waterfalls End-To-End Tracking Tie ServicesTogether Start With Important Flows 10
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 17. I.D. Growth Opps 17 April1, 2015–April30, 2015 + 328,228 (100%) 71,159 (21.6%) 9,748 (3%) 7,184 (2,2%) 328,228 people 328,228 71,159 9,748 7,184 164,114 people 0 people Channel: Origin Organic: Google Direct SoCial: Twitter Paid: Facebook Paid:AdWords 130,636 (100%) 95,344 (100%) 83,581 (100%) 10,542 (100%) 8,125 (100%) 25,898 (20%) 18,256 (19.1%) 11,630 (14%) 8,527 (81%) 6,848 (84.2%) 3,427 (3%) 2,534 (3%) 2,113 (3%) 936 (9%) 738 (9%) 3,136 (2.4%) 2,177 (2.3%) 755 (.9%) 585 (5.5%) 531 (6.5%) FunnelOverview Visited Site Signed up Activation Billed Fig. 013
- 18. Testing Drives Growth 18 Twitter Growth2010 - 2012 Users(MM) 0 50 100 150 200 Q1 '10Q2 '10 Q3 '10 Q4 '10 Q1 '11Q2 '11 Q3 '11 Q4 '11 Q1 '12Q2 '12 Q3 '12 Q4 '12 0.5 Tests/Week 10 Tests/Week
- 19. Generate Lots Of Ideas 19 SetKey Focus Area Prioritize For Impact Full-Team Collaboration Growth Team Nominates Ideas For Experimentation
- 20. Ranking & Prioritizing Tests 20 Figure ItOut Use Historical Data, Benchmarks & Models Use Ranges, Not Absolutes http://www.tableau.com/blog/visual-analysis-zeroth-kind-geoffrey-taylor-and-bomb
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31.