How to embrace the Online REVIEWlution
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The document discusses the importance of online reviews and how businesses can embrace them. It notes that 92% of consumers read reviews and that reviews influence 88% of online shopping decisions. The speaker advocates asking customers for reviews but not bribing them. Reviews are found on many sites like social media, third party sites, and search engines. Businesses should respond to all negative reviews calmly and take the conversation privately if possible. As online competition grows, reviews will become even more important for standing out.
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How to embrace the Online REVIEWlution
- 1. How to embrace the online REVIEWlution Ben M Roberts @roberts_ben_m #SMCONF2016
- 2. Ben M Roberts Who am I? @roberts_ben_m #SMCONF2016 Marketing Strategist at Heinnie Haynes Over 14200 Online Reviews @roberts_ben_m Ben-m-roberts.com
- 3. @roberts_ben_m #SMCONF2016 THE PROPOSITION âANYONE CAN SAY ANYTHING ONLINE. HOWEVER, NOT EVERYONE CAN BACK UP THEIR CLAIMS. IF YOU ARE TRULY GOOD AT WHAT YOU DO, YOUR CUSTOMERS WILL BE ONE OF YOUR BIGGEST MARKETING ASSETSâ
- 4. @roberts_ben_m #SMCONF2016 What are reviews and why do they matter?
- 5. @roberts_ben_m #SMCONF2016 Where are these reviews found?
- 6. @roberts_ben_m #SMCONF2016 Why are reviews important?
- 7. @roberts_ben_m #SMCONF2016 How do you encourage and respond to reviews?
- 8. @roberts_ben_m #SMCONF2016 Where is the REVIEWlution heading?
- 9. @roberts_ben_m #SMCONF2016 What are reviews and why do they matter?
- 10. @roberts_ben_m #SMCONF2016 Reviews are more than just a 5 star rating and a few lines of text
- 11. Reviews feed the entire business REVIEWS @roberts_ben_m #SMCONF2016
- 12. @roberts_ben_m #SMCONF2016 The Knowledge â92% of consumers now read reviews Vs 88% in 2014â â84% of people trust online reviews as much as a personal recommendationâ
- 13. @roberts_ben_m #SMCONF2016 In short, people trust other people not companies
- 14. @roberts_ben_m #SMCONF2016 You have a choice
- 17. @roberts_ben_m #SMCONF2016 Why are online reviews important?
- 18. âOnly 9% of consumers never search for a company onlineâ @roberts_ben_m #SMCONF2016
- 19. â88% of online shoppers incorporate reviews into their purchase decisionâ @roberts_ben_m #SMCONF2016
- 21. As well as increasing sales, reviews posted online have great SEO benefits @roberts_ben_m #SMCONF2016
- 23. Reviews provide FRESH CONTENT @roberts_ben_m #SMCONF2016
- 24. â73% of consumers think that reviews older than 3 months are no longer relevantâ @roberts_ben_m #SMCONF2016
- 26. Where are all these reviews found? @roberts_ben_m #SMCONF2016
- 27. @roberts_ben_m #SMCONF2016 Everywhere Social Media Third Party Review Sites Product Pages Blogs ForumsSearch Engines
- 30. Location Example 3 @roberts_ben_m #SMCONF2016
- 33. What about testimonial pages? NO, JUST NO @roberts_ben_m #SMCONF2016
- 35. How do you encourage and respond to online reviews? @roberts_ben_m #SMCONF2016
- 36. Itâs ok to ask! But, never bribe! @roberts_ben_m #SMCONF2016
- 37. Asking people for a specific rating or type of review devalues every single other review about your business/products @roberts_ben_m #SMCONF2016
- 39. @roberts_ben_m #SMCONF2016 What were the results? 0 100 200 300 400 500 600 700 May June July August September October May: 193 Reviews June: 213 Reviews July: 211 Reviews August: 275 Reviews September: 251 Reviews October: 641 Reviews 155% INCREASE
- 40. Should you respond to all reviews? @roberts_ben_m #SMCONF2016
- 41. Respond to every single negative review! @roberts_ben_m #SMCONF2016
- 42. 1. Be calm, be cool, be composed (3câs) 2. Reply no more than twice publically 3. Take conversation privately if possible 4. Be Human @roberts_ben_m #SMCONF2016
- 43. Where is the REVIEWlution headed? @roberts_ben_m #SMCONF2016
- 44. As online competition continues to grow, so too does the importance of standing out from the crowd @roberts_ben_m #SMCONF2016
- 45. There is no better method of obtaining unbiased, and consistent customer insights @roberts_ben_m #SMCONF2016
- 46. THANK YOU! Now itâs time for you to join the REVIEWlution ben-m-roberts.com @roberts_ben_m #SMCONF2016
Editor's Notes
- #4: This includes social media, third party review sites, blogs, forums . .. .you name it
- #5: This includes social media, third party review sites, blogs, forums . .. .you name it
- #6: This includes social media, third party review sites, blogs, forums . .. .you name it
- #7: This includes social media, third party review sites, blogs, forums . .. .you name it
- #8: This includes social media, third party review sites, blogs, forums . .. .you name it
- #9: This includes social media, third party review sites, blogs, forums . .. .you name it
- #10: This includes social media, third party review sites, blogs, forums . .. .you name it
- #11: This includes social media, third party review sites, blogs, forums . .. .you name it
- #12: Reviews are a process. A marketing tool, a feedback mechanism, a
- #13: This includes social media, third party review sites, blogs, forums . .. .you name it
- #14: This includes social media, third party review sites, blogs, forums . .. .you name it
- #15: This includes social media, third party review sites, blogs, forums . .. .you name it
- #16: This includes social media, third party review sites, blogs, forums . .. .you name it
- #17: This includes social media, third party review sites, blogs, forums . .. .you name it
- #18: This includes social media, third party review sites, blogs, forums . .. .you name it
- #19: This includes social media, third party review sites, blogs, forums . .. .you name it
- #28: These can all feed into each other. They can be embedded, included and shared.
- #33: Social Posts can spread like wildfire, but generally have a much shorter burn time. Generally more emotion based than fact-based
- #34: Appear fake, no SEO benefits, no trust, no increase in sales, no feedback
- #35: Appear fake, lesser SEO benefits, no trust, no increase in sales, no feedback