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How to Expand Your Local Footprint with Digital Marketing
The document outlines strategies for expanding a local business's digital footprint through effective digital marketing techniques. It emphasizes the importance of local SEO, social media engagement, and targeted advertising to drive traffic and conversions. Key action items include optimizing a website, utilizing email marketing, and leveraging various social platforms for enhanced visibility.
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How to Expand Your Local Footprint with Digital Marketing
- 1. Expanding Your Local Footprint RichBrooks | flyte new media | takeflyte.com | twitter.com/therichbrooks flyte school
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- 3. GOALS Understand the framework Localizethe elements Drive traffic & conversions
- 4. WHO IS THISGUY, ANYWAY?
- 5. DIGITAL MARKETING ACTIONPLAN Attraction Engagement Conversion Measurement
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- 8. ACTION ITEMS Phone Contact form Emailopt-in Calls to action!
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- 11. DRIVING TRAFFIC SEO Social Media DigitalAds Email Retargeting
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- 17. WHICH PLATFORM ISRIGHT? Blogs Video (YouTube) Podcasts Webinars Slideshare
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- 20. EXTENDING REACH WITHBOOST
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- 24. FACEBOOK ADS Target yourideal demographic Upload your email list Create lookalike audiences
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- 33. TAKEAWAYS Use the DMAPframework Local SEO Localize social activity Check review sites Geo-Target ads
- 34. THANK YOU @therichbrooks Rich Brooks flytenew media takeflyte.com agentsofchangecon.com