How to get social media working with email and how to get email working with social
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This document discusses how to integrate social media and email marketing. It recommends driving social interactions through email by including relevant social media logos and content. It also recommends driving email interactions through social media by including email signup calls to action. The key takeaways are that email is effective at driving social interactions when done properly, and focusing efforts on one channel at a time is important.
How to get social media working with email and how to get email working with social
- 1. How to get social media working with email and how to get email working with social
- 2. It’s all about the top lip Please donate here: http://mobro.co/marcsgotatash
- 3. It isn’t about Pure360 Cue splash of relevant logos
- 4. And it isn’t about me @marcmunier CM of @pure360 Talks a lot about: • email • digital marketing Occasionally dresses up as smurf.
- 5. Social and email together Driving social interactions through email Driving email interactions through social Somail
- 6. Social in email was AMAZING Insert these simple logos === And you’ll increase traffic to these sites by 1000%* *according to a 2009 Marketing Sherpa report.
- 8. People try and do too much
- 9. Not so great
- 10. Textbook example
- 11. Simple LinkedIn Example The principle is the same
- 12. Takeaways Email is FANTASTIC at driving social interactions BUT Just sticking a logo on your standard email will not work As with any aspect of marketing – focus on one thing at a time.
- 13. Social and email together Driving social interactions through email Driving email interactions through social Somail
- 14. Driving email interactions via Twitter
- 15. Driving social interactions via FB
- 16. UKF Drum & Bass – affective sign up • 51.5% open rate from contacts who signed up via Facebook • 38% click through
- 17. innocent drinks
- 18. Facebook Email Signup is ok…… But the future is the register button:
- 19. Social and email together Driving social interactions through email Driving email interactions through social Somail
- 20. The mashup There are some general rules we can follow: Twitter: • Keep it short Facebook: • Make it sharable LinkedIn • Relevancy is king
- 21. What to do with all that data? Personalised campaigns using what you know: Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
- 22. Go one step further
- 23. Quick note on video in email http://bit.ly/4SQINFO Ok so the email is too long & doesn’t have an external view link But: Excellent use of video without the drawbacks.
- 24. So what did we cover • Focus on driving social interactions • Use social to draw people into email • Email and Social work really really well!
- 25. Thanks for listening... ...I can’t wait to hear all your questions! @marcmunier [email protected]
Editor's Notes
- #6: We love social – it works !
- #8: Add this. Share this, tell your friends about this, it’s just so DULL now, even worse it’s now invisible
- #15: Everyone should be promoting email subscription via their social channels.
- #19: Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.
- #21: What can we learn from social interactions that we can use in email marketing
- #23: Also talk about video in email – show map.