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How to implement an audience engagement strategy using content - Content Marketing Show
This document provides guidance on implementing an audience engagement strategy using content. It recommends understanding your online audience by analyzing customer data, demographics, and where they engage online. This includes identifying key online forums, blogs, and influencers they follow. It also suggests creating online personas representing different audience segments and testing content strategies in a small way before refining the approach. The overall goal is to meaningfully engage with audiences by joining existing online conversations.
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How to implement an audience engagement strategy using content - Content Marketing Show
- 1. How to implementan audience engagement strategy using content
- 2.
- 3. Test and refine Create online personas to target Understand their online engagement behaviour Understand where they ‘hang out’ online Understand who your online audience is Audience engagement process
- 4. Audience Customer data Google Analytics demographics Social listening tools Social platform analytics Market research/ Industry data What does your online audience look like?
- 8. Audience News sites Social Media Forums Review sites Blogs Where do they ‘hang out’ online?
- 10. 80/20rule Who arethe influencers?
- 11. What are theyengaging with?
- 13. Join conversations, don’tstart them
- 14. “We have twoears and one mouth so that we can listen twice as much as we speak”
- 15. Build your onlinepersonas Emma, 24 Shares video content regularly, also has own personal blog Most likely to read sites such as Buzzfeed Main social channels are Snapchat and Instagram Mark, 36 Shares quizzes and picture content fairly regularly on Facebook Most likely to read traditional news outlets Main social channels are Facebook and Twitter Bob, 58 Less likely to share but spends a long time on informational content Most likely to read broadsheets Not a big social user
- 16. Test small andrefine
- 17. Use small amountsof paid seeding to test effectiveness
- 18. Audience News sites Social Media Forums Influencers Blogs Have a robust seeding strategy
- 19. Facebook Twitter StumbleUpon Reddit Taboola LinkedIn
- 20. How many peoplesaw it?
- 21. How many peoplehave engaged with it as a result and how?
- 22. What value canI attach to that?
- 23. Otherwise the wholeengagement strategy falls down… An integrated marketing strategy is imperative
- 24. Thanks! Laura Crimmons Social & PR Manager @lauracrimmons [email protected] Thank you [email protected] lauracrimmonsBranded3.com @Branded_3