This document provides tips for medical representatives to improve their professional personality and sales skills. It emphasizes the importance of proper grooming, dress, communication skills, and product knowledge. Specific advice includes dressing professionally, speaking clearly, using visual aids during presentations, emphasizing the brand, and closing calls by seeking prescriptions while maintaining a positive relationship with doctors. The overall message is that medical representatives need to represent themselves and their products professionally in order to succeed in sales.
Enthusiasm is essential, reflected through smiles and interactions. Grooming and confidence elevate personality.
Tips for clear speech include pacing and thoughtfulness. Master critical knowledge areas to excel in communications.
Discusses essential grooming tips: attire matching, well-kept appearance, and personal care items for both men and women.
Tips for clear speech include pacing and thoughtfulness. Master critical knowledge areas to excel in communications. Emphasizes brand focus during interactions and strategic closure techniques to ensure future engagements.
Presentation concludes with gratitude expressed by Dr. Nadia Qayyum.
This leadsto enthusiasm…
1. Smile on face
2. Warm hand shake
3. Feeling of pride and upright posture.
“Difficult circumstances are opportunities, if
you learn how to convert crises in to
opportunity your life will be full of
opportunities.”
6.
“Personality is toa man what perfume is to
flower”
Hence you must work hard to groom up yourself.
The way you talk, walk and interact with people
reflects your personality.
The way you dress up give instant impression
about what you are
7.
1. Long sleeveshirt
2. Belt match with your shoes
3. Tie match with your dress pant
4. Avoid to wear small check shirt it looks casual
5. Sleeves should be buttoned or folded properly,
half un buttoned creates disturbing impression
6. Dark socks, conservative shoes
7. Polished shoes.
8. Clean properly trim nails.
9. Properly shave your beard
10. Avoid to use to much after shave.
9. After properly dress up view yourself with others
eye.
8.
1. You havefaith in
yourself
2. You should have
positive and
healthy image.
9.
Hence before speakingyou must be aware
of following points:
1. Do you speak too fast too slow?
2. Do you give long pause between two
sentences?
3. Do you use appropriate words?
4. How is your pronunciation?
5. Before speaking you must take a minute to
think about what you are going to say?
10.
For all..
1.Hair brush
2. Perfume/body spray
3. Tissue paper
For ladies
1. Lipstick
2. Face powder
3. Mirror
Refresh yourself before entering in to
chamber
11.
For goodcall you not only have professional
personality but also have:
1. Product knowledge
2. Medical knowledge
3. Market knowledge
4. Skills in selling
REMEMBER: Without these four pillars you
will be fail to become CHAMP!
Begin by“warm greeting”
Relax you are not catching a “TRAIN”!
Always take the seat directly facing “THE
DOCTOR” avoid to sit on patient chair.
(This helps you to capture more doctor’s
attention.)
15.
Start offby talking something about your
brand
Do not feel shy to ask any relevant question.
Avoid verbal detailing
Use detail aid/visual aid
16.
What isvisual aid??
An instructional device
that appeal chiefly to
vision.
Importance of visual aid
Create visual impact
Einstein said: If I cant see it
I cant understand it.
Human brain process visual
400,000 times faster than
text.
It is easily to memorize
visual message as compare
to text.
17.
Position tohold visual aid:
The best position is where
the doctor is able to view
the aid easily and clearly.
know the knowledge
Use the pointer, never use
your finger as pointer.
Handle visual aid correctly.
18.
Do brandhammering…
Use your brand name as much as possible
Avoid uttering competitors brand name
Never give wrong/false statements to the doctors
Do not make false promises
19.
Closing thecall:
Try to seek Rx commitment from the doctor
Make strategy to win your call, if reluctantly you
are fail to get commitment than do not close all
the doors of doctor chamber, try to win him next
time with confidence.
20.
Make yourselfdifferent from other reps
Habit to make daily call records with doctor respond to
make it more effective next time and to memorize your
pervious doctor respond that will help you to start your
next call effectively.